This Prada store, which sits alone on a desolate stretch of highway near Marfa, Texas, is a piece of art and promotional stunt put together by Berlin artists Michael Elmgreen and Ingar Dragset.

'..the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable. nature suits fashion as a visual backdrop, as one often sees in advertisement. the minimal, corporate prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless.’