To help raise awareness of Colony Collapse disorder Haagen-Dazs produced this video and put together the website Help the Honey Bees.

It is a fact of nature: When a honey bee returns to the hive after finding a good source of nectar, it will perform a unique dance for its hive mates, detailing the distance, quality and quantity of the new food supply. Sadly, honey bees are mysteriously vanishing in staggering numbers - a crisis known as Colony Collapse disorder - which is alarming considering honey bees are responsible for pollinating one-third of our natural food supply.