General Motors launched an online ad contest to promote their Chevy Tahoe SUV:

As part of a partnership with the TV show "The Apprentice," GM launched a contest last month to promote the Chevy Tahoe SUV. The contest challenges viewers to create their own digital commercial about the SUV at Chevyapprentice.com. Entrants must choose from a range of video clips and sound tracks and write their own text to create their ad.

You have to expect people will have their fun in creating satirical ads:

Over the weekend, hundreds of people used the Internet to circulate thousands of videos that charged GM with contributing to global warming, protested the war in Iraq or just demeaned the Tahoe's quality. Some videos also contained profanity or sexually explicit messages.

How is GM handling things?

 Late Monday, GM announced that it would begin screening the ads for "offensive and inflammatory" content but would not remove material based solely on a "negative tone" toward the company.

Despite the satirical ads, the contest has proven to be a positive marketing campaign for GM's Chevy Tahoe. 

You can view some of the satirical ads here.  Check them out.

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