Nooka takes time in a whole new direction.  Created by Matthew Waldman, Nooka watches,

present a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept. Once you're used to the new visual paradigm, you may never go back to standard analog and digital time displays for your wrist.

And what does 'Nooka' mean?

Nooka is the ancient Amararunk'thuh word meaning "future is now".
Nooka is a contraction of "New Yorker" as pronounced with a native New York accent.
Nooka is a the first part of "New York" and the last part of "Osaka"– expressing the global aesthetic of its creator.

It may be difficult to read the time at first, but it sure looks cool.  I may just have to add this to my list of 'don't need, but nice to have'. 

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