From Ads of the World:
Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments as well as to ex-patients. This year, they sent this card in mid-October. When you open it you see the message:
"It's a little premature, but Happy Christmas."
Agency: McCann-Erickson, Belgium
Creative Director: Jean-Luc Walraff
Copywriter: Gregory Defay
Art Director: Gregory Defay
Photographer: Thierry Siebrand
Maybe I'm just taking this card a little too seriously, but I find this card to be very sad. I wouldn't want to receive a card like this. Would you?
[via
reddit]
