Don't be fooled with the mug shots found on the Calon Wen milk containers.  No, they aren't missing persons -- They are singles ads for five Welsh farmers.

Mr Jones said the countryside could be "a hard place to find a date".

The 30-year-old said he came up with the idea for the rural matchmaking venture after realising a large number of Welsh farmers were single.

"We want to encourage farmers to consider online dating as a fun way of meeting people."

The project is jointly run with online dating agency Pishyn (Welsh slang for gorgeous) where people who log on can find out more details about the farmers involved.