It seems like there was a saying that went something like: marketing is the fine art of convincing a person that something is needed where it was never previously wanted. Convincing the need for a product requires proving that this product solves a customer problem - satisfies some deficiency. Have a spill? Wipe it up with Bounty paper towels. Need to be safe on your 10 mile commute to work? Drive a Hummer H2.

Too ugly for grade school? Rhinoplasty to the rescue.