Aerophile launched a gas balloon known as the AERO30NG Aerophile 5500 model in Paris, France. It is a tethered helium gas balloon that the company hopes will raise public awareness of air pollution.
Air pollution data is collected by Airparif, an organization that measures air quality in France, and, based on the data, the balloon will change colors.
The balloon's color signifies the ambient air quality using three projectors that are located in the middle of the balloon. For example, red signifies highly polluted air, orange for polluted, yellow for moderate, light green for clean, and green for very clean.
To display traffic pollution, a high-powered rotating laser at the base sweeps across the lower half of the balloon. Both pollution displays will be visible day and night. Also, Airparif will be recording the data on its Web site, along with that of 30 other European cities.
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