Leo Burnett advertising agaency in Toronto, Canada put together a Campbell's Soup display that is literally eliminating hunger.
In a grocery store 4,820 canns of Campbell's Soup were used to build an installation piece that spelled HUNGER. Signoge beside the piece encouraged shoppers to buy one and donate it to their local food bank. As shoppers bought cans from the display the word HUNGER slowly disappeared. This allowed people to see how their individual effort could help bring an end to the problem of hunger.
If you want your child to "fit in" and gain more acceptance in life then start him on a strict diet of soda at a very early age. This message brought to you by The Soda Pop Board of America.
Here is an interesting poster put together by EuroRSCG Amersterdam for Doctors of the World, Netherlands, which depicts the patient to doctor ratio in different countries around the world.
A couple weeks ago, one of the paste-up tables here at work was filled with hundreds of t-shirts. They were mostly identical, except that each one had a slightly different stencil on it, and some had the bottoms removed or a hole punched in them. I've been curious what they were doing.
It turns out that they were making a stop-motion, flipbook-style commercial for Erberts and Gerberts. Each frame of the video is on a seperate t-shirt, and the model wore each t-shirt successively, filmed by a normal mini-dv camera. When the video is digitally sped up, you get a nifty animation.
The folks who were working on this were cool enough to film the whole process of making the video. You can see the production process and maybe spend a weekend making a stop motion video of your own.
Why not mess with nature and start advertising on plants as well?
Logo Bean is a jack bean with your company's logo laser-etched on two opposite sides of the bean. When the plant grows the logo appears directly on the plant.
For those of you who are unfamiliar, Second Life is a virtual world where you can create an avatar, own virtual land, exchange virtual currency, and build all sorts of virtual things. Different from a typical multi-user role playing game, in Second Life you have no guiding objective -- it's less a game than it is an environment for creating whatever pleases you.
Because your avatar doesn't need to eat, you don't really have any basic needs that need to be fulfilled. Instead, time in SL is spent exploring, chatting with other avatars, and exchanging land and various in-world creations that people -- yourself or others -- have made.
I spent the evening looking at the SL presence for as many major brands as I could find. I'm sure I've missed a few, but this is a fairly good representation of what real world advertisers are doing in the virtual world space. From a creative standpoint, it's not hard to see why advertisers are so interested in exploring Second Life's possibilities. There aren't a lot of creative or physical limitations inherent in the environment, so it's a unique opportunity to present a brand in an entirely new context.
So, without further ado, here is the massive list of real world brands that are currently participating in the virtual world of Second Life. Enjoy.
This Rediffusion DYR outdoor advertisement for Sugar Free outlines the shape of a muffin with syrup and then live ants come in to the advertisement to munch on the syrup creating the dark outline of the muffin.