Looking to integrate Instagram into your WordPress website?
With over 1 billion monthly active users, Instagram is a visual platform you can‘t afford to ignore. Seamlessly incorporating Instagram into your WordPress site can help you engage followers, drive website traffic, and ultimately boost conversions and sales.
But with so many Instagram plugins for WordPress available, how do you know which one is right for you?
In this post, I‘ll compare the top 7 Instagram integration solutions for WordPress based on 15+ years of experience as a WordPress expert. You‘ll discover which Instagram plugin is best for displaying Instagram feeds, running contests, scheduling posts, and more.
Let‘s dive in!
Contents
Why You Should Use An Instagram Plugin
Here are 5 compelling reasons to add Instagram integration to your WordPress website:
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Increase Website Traffic – Add Instagram feed widgets or encourage visitors to follow your Instagram profile to drive visits back to your site. Instagram referral traffic has increased over 70% year-over-year.
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Grow Your Audience – Instagram has over 1 billion monthly active users who you can connect with. Instagram plugins make it easy to convert website visitors into IG followers.
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Drive Engagement – Instagram posts integrated into your website result in more likes, comments, and clicks. The average Instagram post gets over 130 likes.
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Display User Photos – User-generated content from customers looks authentic and builds trust. Pull Instagram photos in via hashtags or tags.
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Contest Marketing – Run Instagram giveaways, contests, and promotions right from your WordPress site to generate buzz.
Now let‘s look at the top plugins for integrating Instagram with WordPress.
1. Smash Balloon Instagram Feed
Smash Balloon is by far the most popular Instagram plugin with over 1 million active installs. It‘s my top recommendation for displaying Instagram content on your WordPress site.
Key Features
- Completely customizable feeds
- Multiple layout options: grid, carousel, highlight & more
- Simple setup and design
- SEO-optimized feeds
- Responsive design looks great on mobile
- Fast caching and backup system
Smash Balloon gives you total design flexibility over your Instagram feeds. Make them look right at home on your website with endless customization options for layouts, styles, images sizes, spacing, etc.
It‘s alsooptimized for performance. Their fast Image CDN and backup systems ensure your Instagram photos load quickly.
Use Cases
Smash Balloon Instagram Feed works great for:
- Photographers – Display your Instagram portfolio
- Ecommerce sites – Show user-generated content and products
- Bloggers – Add Instagram photos to articles
- Event sites – Show Instagram event highlights
Example
Here‘s an example of how Smash Balloon can integrate a branded Instagram feed into your website header:
You can match the feed design to your brand colors and layout. No coding needed!
Smash Balloon is my #1 recommendation for adding Instagram to WordPress. It‘s powerful, customizable, and easy to use.
2. Social Photo Feed by 10Web
If you want a basic Instagram feed plugin without the bells and whistles, 10Web Social Photo Feed is a great choice.
Key Features
- Lightweight plugin
- Minimalist design
- Easy setup
- Responsive Instagram feed
- Active support community
The 10Web plugin is simple to set up and install. It adds a basic Instagram photo stream to your WordPress site.
While customization is limited compared to Smash Balloon, the minimal design has its own appeal.
Use Cases
This plugin is ideal for:
- Blogs
- Small business websites
- Sites where design is a priority
It works best for showcasing a single Instagram feed on your website.
Example
You can easily add your Instagram feed to the sidebar:
The simple design fits well next to text and other widgets.
For a lightweight option, 10Web is a great Instagram plugin choice.
3. Envira Gallery
Envira Gallery is a powerful WordPress gallery plugin with dedicated Instagram integration. It‘s a top choice for photography sites.
Key Features
- Drag & drop gallery builder
- Albums, galleries, and slideshows
- Instagram addon to import photos
- Lightbox popup display
- Video support
- SEO-optimized galleries
While Envira does more than just Instagram, it excels at pulling in user images from IG to showcase on your website.
The dynamic galleries, slideshows, tags, filtering, and other features make Envira great for visual content sites.
Use Cases
Envira Gallery is ideal for:
- Photographers
- Travel blogs
- Food blogs
- Wedding sites
- Art and creative sites
Any site that displays visual content will benefit from Envira‘s robust gallery creation capabilities.
Example
Here‘s an example gallery showcasing Instagram photos:
The gallery layouts are completely customizable.
For photography sites and blogs, Envira Gallery is a top choice for leveraging images from Instagram on your website.
4. Soliloquy Slider
Soliloquy is a lightweight WordPress slider plugin with Instagram integration features. Easily create responsive image sliders and carousels.
Key Features
- Visual slider builder
- Instagram addon
- Customizable design
- Fast performance
- SEO-optimized
- Simple to use
Combine Instagram photos, blog posts, images, custom links, and text slides in one robust carousel.
Use Cases
Soliloquy works great for:
- Fashion and beauty sites
- Travel blogs
- Fitness sites
- Recipe sites
- Photography websites
Any site that wants to combine Instagram with other media in a slider or carousel.
Example
This travel blog integrated Instagram photos into their home page header:
The result is a visually engaging way to showcase Instagram alongside other images and text.
For building responsive sliders with Instagram, Soliloquy is a fantastic option.
5. Simple Social Icons
If you want a super simple free plugin to add Instagram and other social media follow icons to your site, Simple Social Icons is the perfect choice.
Key Features
- Lightweight and easy to use
- Customizable icon styles
- Multiple layout options
- Active development
- No coding needed
It only takes a minute to install and set up. Just insert your social profile URLs and your icons will be ready in no time.
Use Cases
This plugin works great for:
- Bloggers
- Small business websites
- Sites where simplicity is key
Example
Add social media follow icons like these next to your site footer:
Keep the design minimalist by opting for simple, clean social media icons.
When you want a fuss-free way to link your Instagram profile, Simple Social Icons is a wonderful choice.
6. Revive Old Posts
Revive Old Posts is a popular social media automation tool for WordPress. It makes it incredibly easy to share old and new content to your Instagram profile.
Key Features
- Auto-posting of new and old articles
- Bulk scheduling for social media
- UTM tracking
- Post to Instagram, Facebook, Twitter
- Unlimited number of accounts
- Auto image optimization
Revive Old Posts eliminates the tedious work of sharing blog posts on your social media networks manually. You can schedule unlimited posts in bulk to re-engage users with your previously-published content.
Use Cases
Revive Old Posts is great for:
- Blogs
- News sites
- Companies with lots of content
Any website with an extensive content archive that wants to leverage it on Instagram will love this plugin.
Example
Easily bulk upload and queue old posts like this:
You can add hashtags, captions, and select images for each Instagram post.
For auto-sharing your website content to Instagram, Revive Old Posts is a must-have plugin.
7. RafflePress
If you want to grow your Instagram following by running promotions and contests, RafflePress is an amazing choice.
Key Features
- Easy campaign creation
- Customizable design and rules
- Instagram integration
- Collect entries through Instagram
- In-depth analytics
RafflePress makes it a breeze to create contests, sweepstakes, giveaways, and other viral growth campaigns – no coding required.
Embed Instagram comment contests on your site. Users are prompted to follow you on Instagram in order to enter and win prizes.
Use Cases
RafflePress is fantastic for:
- eCommerce sites
- Marketing agencies
- Photographers
- Personal brands
Any brand that wants to drive more Instagram followers can benefit from RafflePress and contest marketing.
Example
Encourage visitors to follow you on Instagram for a chance to win:
RafflePress campaigns are proven to boost Instagram followers and engagement.
If Instagram growth is your goal, RafflePress is by far my top recommendation.
Summary – Best Instagram Plugins for WordPress
Here‘s a quick recap of the top Instagram integration solutions for WordPress:
- Smash Balloon – Best all-around Instagram feed plugin
- 10Web – Simple and minimalist Instagram feeds
- Envira – Top choice for photography sites
- Soliloquy – Great for sliders and carousels
- Simple Social Icons – Free social follow icons
- Revive Old Posts – Auto-schedule Instagram posts
- RafflePress – Run Instagram giveaways and contests
Hopefully this detailed guide has helped you find the best Instagram plugin match for your WordPress website and goals.
Let me know if you have any other questions! As a WordPress expert, I‘m happy to provide plugin recommendations and tips.
