Hi there! Are you looking to add web push notifications to your website or app? If so, you‘re making a smart choice that can really impact your business.
After 15 years as a webmaster, I‘ve seen firsthand just how powerful push notifications can be for engaging users and driving conversions. In this post, I‘ll share my insights to help you find the best web push service for your needs.
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Why Every Website Needs Web Push Notifications
Many website owners don‘t realize just how effective web push can be. But the numbers speak for themselves:
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Up to 80% open rates: Push notifications have significantly higher open rates compared to email (which averages 20-30% open rates).
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52% more site engagement: Sites using web push have 52% higher engagement rates on average according to a recent study.
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2-4X more revenue: eCommerce sites typically see 2-4X more revenue from users who enable push notifications vs those who don‘t.
It‘s clear that users actually want to receive relevant, timely web push messages. And they drive real results for businesses.
Here are some examples of how you can use web push to engage users:
- Send announcements about new products or blog posts
- Provide cart abandonment reminders
- Offer promotional discounts or sales
- Deliver event reminders
- Send personalized content recommendations
Web push keeps you top of mind even after a user leaves your site. And you can target segments with tailored messages based on their behavior and interests.
Let‘s look at the top platforms to help you get started…
Top 7 Web Push Services Compared
There are a variety of great web push services available today. Based on my experience, here are the top options:
1. OneSignal
OneSignal is one of the most full-featured and popular options with over 840,000 publishers using it.
Some key features include:
- Easy setup with a variety of integrations
- Robust segmentation options
- Behavioral automation tools
- A/B testing capabilities
- Real-time analytics reporting
OneSignal also offers free plans up to 2000 subscribers, making it ideal for smaller sites just getting started.
Pricing starts at $29/month for up to 10,000 subscribers on their Growth plan.
2. PushEngage
PushEngage is a great choice if you want an intuitive platform that simplifies your web push strategy.
It makes it really easy to:
- Create automated campaigns based on triggers or time
- Segment audience and personalize messages
- Analyze performance with real-time dashboards
- Integrate with WordPress and Shopify
I like PushEngage for the robust features even on more affordable plans. It can scale from small blogs to large enterprises.
Pricing starts at just $9/month for up to 1000 subscribers.
3. WebEngage
WebEngage stands out as a full cross-channel engagement hub.
Key features include:
- Unified platform for web push, email, SMS, etc.
- Powerful journey designer for behavioral automation
- AI-powered segmentation capabilities
- A/B testing and optimization
- Strong ecommerce focus
This makes WebEngage a great choice for retailers and others wanting deep behavioral targeting and automation across channels.
Pricing starts at $49/month for up to 25,000 subscribers across all engagement channels.
4. PushCrew
PushCrew offers a straight-forward way to send effective web push notifications.
Some standout features:
- Easy subscriber segmentation
- Campaign automation based on time or actions
- Solid analytics and optimization
- Integration support for key platforms
- Generous free plan up to 2000 subscribers
While the features aren‘t as robust as some tools, PushCrew excels at the basics. And the free plan makes it easy to get started.
Paid plans start at $49/month for up to 25,000 subscribers.
5. PushOwl
PushOwl is great if you want deep segmentation options and ultra-targeted messaging.
Some of the advanced features include:
- Highly-customizable audience segments
- Automations based on detailed user actions
- Integration with Alexa site metrics
- Priority enterprise support options
Marketers who take a data-driven approach would appreciate PushOwl‘s granular targeting abilities.
Plans start at $15/month for up to 2500 subscribers.
6. iZooto
iZooto offers robust push notification tools along with a suite of omnichannel marketing features.
Key capabilities include:
- Seamless browser and in-app messaging
- Precise audience segmentation
- Scheduling and automation tools
- Easy implementation and onboarding
- Real-time analytics dashboard
iZooto is purpose-built with more complex marketing strategies in mind. The broader platform expands capabilities beyond just web push.
Pricing starts at $99/month for up to 50,000 subscribers.
7. PushAssist
PushAssist stands out as one of the most affordable and beginner-friendly options.
Some key features include:
- Quick and easy setup
- Segmentation and personalization
- Real-time analytics dashboard
- Automated triggers to send messages
- Generous free plan with 3000 subscribers
PushAssist simplifies getting started for sites with basic web push needs. The free plan and low pricing removes barriers for smaller businesses.
Paid plans start at just $9/month for up to 3500 subscribers.
How to Choose the Right Web Push Service
With the major platforms compared, here are some tips on selecting the right one:
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Consider your size – Larger sites need higher subscriber allowances and advanced features. Smaller sites may opt for basic free plans.
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Review feature needs – Do you just need basics or more complex automations and segmentation?
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Evaluate ease of use – Look for intuitive interfaces to simplify setup and use.
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Check platform integrations – Ensure compatibility with your CMS, ecommerce platform etc.
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Compare analytics – Robust analytics will help you refine messaging and strategy.
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Consider budget – Balance features and price to maximize value.
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Test options – Try free trials before committing to get hands-on with features.
Take the time to closely evaluate your needs and shortlist 2-3 options. Testing out platforms is the best way to find the right fit.
Let‘s Recap
Here are the key takeaways on choosing a web push service:
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Web push drives much higher engagement and conversions compared to email and other channels.
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Leading options like OneSignal, PushEngage, and WebEngage make implementation easy.
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Consider your size, features needed, ease of use, integrations, analytics, and budget when deciding.
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Try free trials and demos to experience platforms firsthand before committing.
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The right web push service will provide tremendous value for engaging your audience.
I hope this guide gave you a clear overview of the top web push notification tools and how to select the right one for your website or mobile app. Let me know if you have any other questions!
