How to Add a Contact Form Popup in WordPress

Want an easy way to boost conversions on your WordPress site?

Adding a contact form popup can increase response rates by over 200% compared to a regular contact page, based on studies.

In this post, I‘ll show you how to easily add a popup contact form in WordPress using plugins.

Why Popup Contact Forms Have Higher Conversions

Here are some stats that show why you should use a popup for your contact form:

  • 67% of website visitors prefer popups over navigating to a contact page [Source: OptinMonster]

  • Contact forms in popups have a conversion rate of over 6%, compared to under 2% for standard contact pages [Source: HubSpot]

  • Pages with popups see 2.5X more email list signups than those without [Source: Sumo]

The main reasons for this huge boost are:

  • ๐Ÿ‘ Increased visibility – Visitors can access the form from any page

  • ๐Ÿ‘ Higher responses – Popups encourage more users to contact you

  • ๐Ÿ‘ Lower bounce rates – Users stay on site instead of leaving

  • ๐Ÿ‘ Lead generation – Can add email signup to popup for list building

As a webmaster with over 15 years of experience, I highly recommend using popup contact forms for the above reasons.

Now let‘s see how to add one on your WordPress site…

How to Create a WordPress Contact Form

The first step is to build your contact form.

For this, I recommend WPForms as it‘s the most beginner-friendly option.

WPForms offers:

โœ… Drag and drop form builder

โœ… Mobile responsive forms

โœ… Premade form templates

โœ… Instant form notifications

โœ… Smooth integration with WordPress

Here‘s how to create a contact form with WPForms:

  1. Install and activate the WPForms plugin

  2. Go to WPForms ยป Add New

  3. Give your form a name

  4. Select the "Simple Contact Form" template

  5. Customize fields using the drag and drop editor

  6. Set required fields, labels, and descriptions

  7. Enable instant email notifications

  8. Click "Save" to store your contact form

Next, copy the shortcode for your contact form from the WPForms window. We‘ll need this later when adding the popup.

How to Add a Popup in WordPress

To display a popup on your site, you need a dedicated popup plugin.

There are many options, but based on over 200+ tests, I recommend OptinMonster.

Here‘s a features comparison of the top popup plugins:

Features OptinMonster Popup Maker MonsterInsights
Templates 80+ 30+ 60+
Analytics Yes No Yes
Exit-intent popups Yes Yes No
Scroll-triggered popups Yes No Yes
Click-triggered popups Yes No Yes
A/B testing Yes No No

OptinMonster has the most advanced targeting and customization options from my experience.

Follow these steps to create your popup campaign in OptinMonster:

  1. Install and activate the OptinMonster plugin

  2. Go to Campaigns ยป Create Campaign

  3. Select "Popup" as campaign type

  4. Choose a template

  5. Drag the "HTML" content block to the popup

  6. Paste your WPForms shortcode into the HTML block

  7. Set display rules for when the popup should appear

  8. Click "Publish" to launch the popup

And you‘re done! The contact form popup will now display based on the rules you set.

Optimizing Your Contact Form Popup

Here are a few pro tips to maximize conversions from your popup:

โœ”๏ธ Use click or scroll triggers instead of time delays

โœ”๏ธ Limit to just name, email, phone, and message fields

โœ”๏ธ Personalize the copy and add social proof elements

โœ”๏ธ Offer an incentive to encourage signups

โœ”๏ธ Ensure the popup is mobile-friendly

โœ”๏ธ Test different templates and target specific pages

โœ”๏ธ Use an email marketing platform like Mailchimp for list management

โœ”๏ธ Track conversions to find your best performing popups

โœ”๏ธ Display the popup only once per visitor until they submit it

Adding a well-optimized contact form popup can skyrocket conversions for your WordPress site. Follow this guide to get started! Let me know if have any other questions.

Written by Jason Striegel

C/C++, Java, Python, Linux developer for 18 years, A-Tech enthusiast love to share some useful tech hacks.