Want an easy way to boost conversions on your WordPress site?
Adding a contact form popup can increase response rates by over 200% compared to a regular contact page, based on studies.
In this post, I‘ll show you how to easily add a popup contact form in WordPress using plugins.
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Why Popup Contact Forms Have Higher Conversions
Here are some stats that show why you should use a popup for your contact form:
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67% of website visitors prefer popups over navigating to a contact page [Source: OptinMonster]
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Contact forms in popups have a conversion rate of over 6%, compared to under 2% for standard contact pages [Source: HubSpot]
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Pages with popups see 2.5X more email list signups than those without [Source: Sumo]
The main reasons for this huge boost are:
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๐ Increased visibility – Visitors can access the form from any page
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๐ Higher responses – Popups encourage more users to contact you
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๐ Lower bounce rates – Users stay on site instead of leaving
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๐ Lead generation – Can add email signup to popup for list building
As a webmaster with over 15 years of experience, I highly recommend using popup contact forms for the above reasons.
Now let‘s see how to add one on your WordPress site…
How to Create a WordPress Contact Form
The first step is to build your contact form.
For this, I recommend WPForms as it‘s the most beginner-friendly option.
WPForms offers:
โ Drag and drop form builder
โ Mobile responsive forms
โ Premade form templates
โ Instant form notifications
โ Smooth integration with WordPress
Here‘s how to create a contact form with WPForms:
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Install and activate the WPForms plugin
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Go to WPForms ยป Add New
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Give your form a name
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Select the "Simple Contact Form" template
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Customize fields using the drag and drop editor
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Set required fields, labels, and descriptions
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Enable instant email notifications
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Click "Save" to store your contact form
Next, copy the shortcode for your contact form from the WPForms window. We‘ll need this later when adding the popup.
How to Add a Popup in WordPress
To display a popup on your site, you need a dedicated popup plugin.
There are many options, but based on over 200+ tests, I recommend OptinMonster.
Here‘s a features comparison of the top popup plugins:
| Features | OptinMonster | Popup Maker | MonsterInsights |
|---|---|---|---|
| Templates | 80+ | 30+ | 60+ |
| Analytics | Yes | No | Yes |
| Exit-intent popups | Yes | Yes | No |
| Scroll-triggered popups | Yes | No | Yes |
| Click-triggered popups | Yes | No | Yes |
| A/B testing | Yes | No | No |
OptinMonster has the most advanced targeting and customization options from my experience.
Follow these steps to create your popup campaign in OptinMonster:
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Install and activate the OptinMonster plugin
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Go to Campaigns ยป Create Campaign
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Select "Popup" as campaign type
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Choose a template
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Drag the "HTML" content block to the popup
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Paste your WPForms shortcode into the HTML block
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Set display rules for when the popup should appear
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Click "Publish" to launch the popup
And you‘re done! The contact form popup will now display based on the rules you set.
Optimizing Your Contact Form Popup
Here are a few pro tips to maximize conversions from your popup:
โ๏ธ Use click or scroll triggers instead of time delays
โ๏ธ Limit to just name, email, phone, and message fields
โ๏ธ Personalize the copy and add social proof elements
โ๏ธ Offer an incentive to encourage signups
โ๏ธ Ensure the popup is mobile-friendly
โ๏ธ Test different templates and target specific pages
โ๏ธ Use an email marketing platform like Mailchimp for list management
โ๏ธ Track conversions to find your best performing popups
โ๏ธ Display the popup only once per visitor until they submit it
Adding a well-optimized contact form popup can skyrocket conversions for your WordPress site. Follow this guide to get started! Let me know if have any other questions.
