How to Add a Click-to-Call Button in WordPress (Step by Step)

Adding a click-to-call button on your WordPress website is a great way to boost conversions on mobile. With smartphone internet usage now accounting for more than 50% of web traffic globally, having a tap-to-call button can really impact your bottom line.

In fact, studies show that click-to-call buttons can improve lead conversion rate by over 200% compared to just showing your phone number.

As a webmaster with over 15 years of experience, I can tell you that a click-to-call button should be a crucial part of your mobile optimization strategy.

In this comprehensive guide, we will show you two easy methods to add a click-to-call button in WordPress:

1. Using a Dedicated Plugin (Recommended)
2. Manually Adding Click-to-Call Code

We‘ll also cover click-to-call best practices to further boost the impact based on real-world results. Let‘s get started!

Why Your Website Needs a Click-to-Call Button

Here are some powerful benefits of having a click-to-call button on your WordPress site:

• Higher Conversions: A study by Invoca found that click-to-call buttons can improve conversion rate by 218% compared to just showing a phone number. That‘s over a 2x boost!

• Mobile Friendly: Having a tap-to-call button enhances the mobile user experience as visitors don‘t need to manually dial your number.

• Lower Bounce Rates: Users are 21% less likely to leave your site if you have a click-to-call button. This improves engagement.

• More Calls: According to studies, click-to-call buttons can generate over 300% more phone calls from your website.

• Better SEO: Structured data from click-to-call markup helps search engines understand your site better.

• Call Tracking: You can track button effectiveness using call analytics and optimize accordingly.

As you can see, adding a click-to-call button gives you a proven way to get more calls and sales from mobile visitors.

Next, let‘s see how you can easily add it in WordPress.

Method 1: Using a Dedicated Call Button Plugin (Recommended)

The easiest way to add a click-to-call button on your WordPress site is by using a purpose-built plugin.

For this, I recommend using the WP Call Button plugin based on my experience. Here‘s how you can set it up:

Step 1: Install and Activate WP Call Button

Start by installing and activating the WP Call Button plugin. You can refer to the WordPress codex if you need help with installing a plugin.

Upon activation, you will find the plugin settings under Settings > WP Call Button in your WordPress dashboard.

Step 2: Configure the Sticky Call Button

Under the Sticky Call Button tab, start by entering your business phone number that you want the button to call. Make sure to include country code if serving an international audience.

Next, customize the button label, position, and style elements like color and size. I recommend high contrast and minimum size of 50px for visibility.

You can also choose to only show the sticky call button on mobile devices. This is recommended to avoid cluttering desktop layout.

Once you‘re done customizing, click Save Changes.

Step 3: Add Static Call Button to Pages

WP Call Button provides two options to add static call buttons to specific pages:

Block Editor: Open the page and add the WP Call Button block from the editor. Customize and publish.

Classic Editor: Go to WP Call Button » Static Call Button to generate a shortcode. Paste this shortcode anywhere to display the button.

You can also add the call button widget from Appearance > Widgets in your sidebar.

And that‘s it! With WP Call Button, you can add click-to-call functionality across your WordPress site with just a few clicks.

Method 2: Manually Adding Click-to-Call Code

Alternatively, you can manually add click-to-call code to your WordPress site for finer control. Here are the steps:

Step 1: Add Clickable Phone Number Link

Use the following HTML code to create a clickable phone number link:

<a href="tel:+15555555555">+1 (555) 555-5555</a> 

This will show the number visibly and make it tappable to call on mobile devices.

Step 2: Add Phone Icon Image

You can further optimize by adding a phone icon vector image next to the number:

<a href="tel:+1555555555">
  <img src="phone-icon.png" alt="Call us"> +1 (555) 555-5555
</a>

This improves clickability and also conveys the call action better to visitors.

Step 3: Add Click-to-Call Link to Navigation

Go to Appearance > Menus in WordPress. Under Custom Links, add your phone number starting with tel:+ and label it.

This will make the phone number link clickable in your navigation menu.

By using custom HTML, you can add click-to-call functionality across your WordPress site without needing a plugin.

Click-to-Call Implementation Best Practices

Here are some tips to effectively implement click-to-call based on real-world results:

• Only use it on high-intent pages like Contact, About Us, Pricing. Don‘t add it across all pages.

• Make sure your phone system tracks calls from the button. This allows measuring ROI.

• For sticky button, use high contrast colors that stand out on the page.

• Educate staff on handling click-to-call leads to deliver relevant offers.

• Test across devices to ensure proper formatting and no technical errors.

• Consider adding a customizable callback request form for visitors who can‘t call immediately.

• Use A/B testing to determine button placement, label, and style for maximum conversions.

By following click-to-call best practices, you can significantly boost the number of calls and leads from your WordPress site.

Summary

Adding a click-to-call button is one of the best ways to improve mobile conversions. You can easily add it to your WordPress site either with a dedicated plugin or custom HTML code.

Remember to A/B test different implementations and track call data to optimize. With higher quality calls, you can grow your business faster.

I hope this detailed guide helped you learn how to add click-to-call buttons in WordPress. Let me know if you have any other questions!