How to Effectively Auto-Publish Your WordPress Posts to LinkedIn

As an experienced webmaster of over 15 years, I know that promoting your content on the right platforms is crucial to growing your audience and traffic.

One of the most powerful networks to tap into is LinkedIn with its 800+ million members.

In this comprehensive guide, I‘ll walk you through how to seamlessly auto-publish your WordPress posts to LinkedIn using automation tools.

Whether you‘re looking to reach more professionals, demonstrate thought leadership, or generate leads, auto-sharing your content to LinkedIn can help you achieve your goals.

Why Post to LinkedIn? A Quick Look at the Numbers

With around 810 million users, LinkedIn is the world‘s largest professional social network. But why exactly should you publish your content there?

Here are some key statistics that highlight the power of tapping into LinkedIn‘s audience:

• 63 million senior-level influencers are on LinkedIn
• 40% of users are decision-makers at their companies
• LinkedIn drives more traffic to B2B blogs and sites than any other social platform (Source: OkDork)
• Articles shared on LinkedIn drive 2X more engagement than other networks (Source: SocialPilot)
• 93% of marketers use LinkedIn for content distribution (Source: Onalytica)

It‘s clear that LinkedIn provides unmatched access to an engaged, influential audience for your content.

Now let‘s explore two easy methods to auto-post your WordPress content to LinkedIn.

Method 1: Auto-Publishing WordPress Posts to LinkedIn with IFTTT

One of the quickest ways to automate sharing your WordPress posts on LinkedIn is using IFTTT.

IFTTT (If This Then That) is a free platform that lets you connect apps and create automations.

Here‘s an overview of how to use IFTTT to auto-post to LinkedIn:

Step 1: Sign up for an IFTTT account

Go to IFTTT.com and click Sign Up. Follow the on-screen prompts to register for a free account.

Once signed in, you‘ll be taken to your IFTTT dashboard. This is where you‘ll create and manage Applets – IFTTT‘s name for automations.

Step 2: Connect to WordPress

Click on "Create" to build a new Applet. This will launch the Applet creation screen.

For the "If This" part, search for and select the WordPress service. Click Connect and enter your WordPress site‘s URL and credentials to link your site.

Step 3: Choose a WordPress trigger

After connecting, choose a WordPress trigger event – the "If This" condition that will activate your Applet.

To auto-share new posts, select the "New post published" trigger. This will trigger the Applet whenever you publish a post.

You can also have it trigger only for posts in specific categories. Configure it based on your needs.

Step 4: Connect to LinkedIn

Next, search for and select the LinkedIn service under "Then That". Click Connect and log into your LinkedIn account.

This will allow IFTTT to automatically publish content on your behalf. Authorize the connection.

Step 5: Select your LinkedIn action

Under LinkedIn actions, select "Create post" as the action to automatically share your WordPress posts.

By default, IFTTT will pull your post title and URL as the content. Customize as you like.

Step 6: Activate your Applet

Review the Applet summary then click Finish. Turn on the toggle switch to activate your Applet.

You‘re all set! Your Applet will now monitor your WordPress site and auto-post any new content you publish to your connected LinkedIn account.

While IFTTT provides a quick way to auto-publish WordPress posts on LinkedIn, using a dedicated plugin gives you more advanced options.

Method 2: Using a Plugin to Auto-Share WordPress Posts on LinkedIn

Plugins like LinkedIn Auto Publish make it easy to connect your WordPress site and LinkedIn profile for automated sharing.

Here is an overview of setting up auto-posting using this plugin:

Step 1: Install and activate the plugin

Search for "LinkedIn Auto Publish" and install it on your WordPress site. Then click Activate to turn on the plugin.

Step 2: Register a LinkedIn app

To connect via the API, you need to create a LinkedIn Developer app and get API keys. Head to LinkedIn Developer Portal and register a new app.

Step 3: Configure the plugin settings

Go to LinkedIn Auto Publish settings in your WP dashboard. Copy your LinkedIn API keys into the plugin.

Add the plugin‘s redirect URL from the settings page to your LinkedIn app settings as well.

Step 4: Connect your accounts

Click the "Authorize" button on the plugin‘s settings page. Log into LinkedIn and authorize the connection.

Step 5: Customize auto-sharing options

The plugin lets you customize sharing with options like:

• Auto-post to profile or LinkedIn pages
• Schedule sharing on publish or fixed times
• Share to feed or send private messages
• Post templates and category exclusions
• Toggle auto-sharing per post

And you‘re done! The plugin will now automatically post your new WordPress content to your configured LinkedIn account.

Next, let‘s compare the pros and cons of both methods.

IFTTT vs Plugin for Auto-Posting: How Do They Compare?

Here is an overview of the key differences between using IFTTT vs a dedicated WordPress plugin to auto-publish to LinkedIn:

	IFTTT	Plugin
Pros	– Quick, simple setup – Easy WordPress integration – Free platform	– More customization options – Advanced scheduling – Post to pages – Review before sharing
Cons	– Limited options – Can only post to profile – No review before posting	– Set up is more complex – Need to install plugin – Possible compatibility issues

Based on the above, here are my recommendations on when to use each solution:

• IFTTT – Best for basic, no-fuss automated posting to your profile. Easy to set up.
• Plugin – Ideal if you want more sharing options and the ability to post to pages. More work to configure.

Evaluate your specific needs and choose the right solution accordingly.

Whichever tool you use, here are a couple of tips:

• Share sparingly – Don‘t overdo it. 2-4 auto-shared posts per day max is ideal.
• Monitor your posts – Check how your auto-posted content performs. Refine your approach for better results.

Now that you know how to auto-publish WordPress posts to LinkedIn, let‘s briefly cover some extra promotion tips.

Additional Ways to Share Your Content on LinkedIn

While auto-posting is a solid option, also consider manually sharing your content in relevant groups and connecting with those who engaged with your posts.

Here are some other quick tips to further promote your content on LinkedIn beyond auto-publishing:

• Comment on your post – Add your perspective. This helps drive engagement.
• Share on group feeds – Join and post in niche professional groups. Great for targeted reach.
• Follow commenters – Connect with those who engage with your posts. Build relationships.
• Automate direct messages – Services like Mailshake and Lemwarm allow you to automatically reach out to your target audience on LinkedIn to share your posts.
• Retarget website visitors – Many retargeting tools like AdRoll let you display ads to people who visited your site to bring them back. You can target by companies, job titles, groups, and more.

The right mix of auto-posting, manual sharing, engaging, and retargeting is key for content promotion success on LinkedIn.

Let‘s Recap the Key Takeaways

Auto-publishing your WordPress content on LinkedIn allows you to:

• Reach 800+ million professionals
• Position yourself as an industry expert
• Drive more website traffic
• Connect with an influential audience
• Save time on manual distribution

IFTTT provides a quick way to automatically share posts by setting up Applets.

Plugins like LinkedIn Auto Publish give you more advanced configuration options and the ability to post to pages.

I recommend sparingly auto-posting 2-4 times per day max and monitoring performance.

Beyond scheduling content, also manually share, comment, and connect with your audience.

Hopefully this gives you a good overview of how to effectively auto-publish your WordPress posts on LinkedIn. Feel free to reach out if you have any other questions!