Looking to promote your service offerings on your WordPress site?
Adding a services section is one of the most effective ways to showcase what your business does. This comprehensive guide will teach you how to easily create a services showcase in WordPress to turn website visitors into leads and sales.
After reading, you‘ll know:
- The importance of adding a services section
- How to build one with a page builder plugin
- How to create one using a free services plugin
- Tips for maximizing conversions with a quote form
Let‘s dive in!
Contents
Why You Need a Services Section on Your Website
A dedicated services page is a must-have for any business providing expertise, products, or assistance to customers.
Here are 5 key reasons why you should add one:
1. Shows What You Can Do
Most visitors will be evaluating if you offer the solutions they need. A services section presents those offerings upfront.
You can provide an overview of each service along with a link to a detailed page. This lets visitors quickly determine if you have the capabilities to fulfill their requirements.
2. Improves User Experience
Well-designed web pages make information easy to find and digest. A services showcase delivers your capabilities in a scannable and visually engaging way.
Visitors don‘t have to hunt around your site for what you do. You bring it to them in one place.
3. Higher Lead Conversion Rates
According to analytics from 100+ sites, adding a services section can increase conversion rates by over 20% on average. There‘s no faster way to get leads.
Once someone learns you offer the services they want, they‘ll contact you. You make that first step seamless.
4. Reinforces Credibility
The more professional your website looks, the more credibility your business has. An elegant services showcase demonstrates you are established and knowledgeable.
Well-executed web design influences visitor perceptions and buying decisions. A services section checks that box.
5. Improves SEO
Each service page you link from your showcase can be optimized for relevant keywords. This helps people find your site when searching for specific offerings.
More quality content focused on your services also improves site authority metrics for better search rankings.
For these reasons, taking the time to create a services section is a must. Let‘s explore how to build an effective one using WordPress.
Method 1: Create a Services Section with SeedProd (Recommended)
For the highest converting services showcase, I recommend using SeedProd. It‘s the best drag-and-drop page builder available for WordPress.
SeedProd makes it incredibly easy to:
- Choose from professionally-designed layouts
- Customize your services pages visually
- Add calls-to-action to boost conversions
And it integrates with email marketing and other platforms to help you generate leads.
Step 1: Install and Activate SeedProd
First, you‘ll need to install and activate the SeedProd plugin. You can use the free version from WordPress.org to get started.
However, I strongly recommend SeedProd Pro. It unlocks additional templates and features for $9 per month. This is well worth it.
After installing, head to SeedProd > Settings > License. Here, enter your license key to activate the pro capabilities.
Now you‘re ready to start creating!
Step 2: Select a Page Template
Navigate to SeedProd > Landing Pages and click Add New Page. This opens the template library.
Browse the professionally-designed templates and select one to use for your services page. I recommend the following categories:
- Lead Generation – Great for capturing visitor info
- Content – Display services info clearly
- Squeeze – Encourage email signups
For this tutorial, we‘ll use the Lead Generation "Consulting Services" template. But choose whichever design fits your needs.
Take a closer look at any template by hovering over it and clicking the magnifying glass icon:
When you‘ve found the perfect design, click "Use This Template" to open the page builder.
Step 3: Add a Services Section
The SeedProd editor will launch displaying your selected template.
Click on the Sections tab to browse the different mini layouts you can add. We want the Features or Call to Action sections.
For example, the Features 3 section already contains space to showcase 3 services with icons. Perfect!
Hover over a section, then click the "+" icon to add it to the bottom of the page. You can drag and drop it anywhere.
Follow the same process to insert additional sections, columns, or other elements from the tabs on the left. Constructing the page is easy.
Step 4: Customize the Services Section
To edit a services section, click any text block inside it. The left panel will reveal customization options.
Replace the placeholder copy by typing your own service name, descriptions, and other relevant details. Get creative!
You can format text, adjust colors/fonts, add animations, and more. Make it stand out.
Consider linking key phrases to detailed service pages or external resources. This gives visitors a next step.
To add CTA buttons, select the dots icon and drag Button blocks onto the section. Customize the button text, link, style, etc.
Images are also great to showcase services visually. Just drag an Image block in and upload your photo.
Edit all the elements until you have the perfect services showcase.
Step 5: Publish Your Masterpiece
When satisfied, open the Save dropdown and click Publish. This will make your new services page live on the site!
I recommend adding it to your main site navigation so visitors can easily access it anytime.
Done! You now have an elegant services section that will convert visitors into leads and sales.
Next let‘s examine how you can quickly build one using a free WordPress plugin.
Method 2: Create a Services Section with Service Box Plugin
If you don‘t want to use SeedProd, another option is the Service Box Showcase plugin.
This free plugin lets you easily:
- Select from preset layouts
- Add services sections via shortcode
- Minimal customization options
While not as flexible as SeedProd, it does provide a quick way to showcase services on WordPress.
Step 1: Install and Activate the Plugin
First, install and activate the Service Box Showcase plugin on your site.
Once active, head to Service Box > Add New Service Box. This is where you‘ll create the showcase.
Step 2: Choose a Design
Give your services section a name for your reference.
Next, browse the different designs and click "Select" on the layout you prefer. Choose one with or without icons.
For this tutorial, we‘ll use Design 1 with icons. But pick whatever style you like best!
Step 3: Add and Configure Services
By default, the layout will include space for 2 services. Click "Add New Service Box" for each additional one you want to add.
For each service, enter a title and description explaining what you offer. This text displays to site visitors.
To make services stand out more, open the icon dropdown and choose a unique icon for each one.
You can also add a link to a detailed service page or contact form for conversions.
Keep adding services until your offerings are showcased sufficiently.
Step 4: Customize the Section
Under Service Box Settings, you can tweak the style of your showcase including:
- Font size, color, and style
- Background color
- Icon size and color
- Link color
- Title and description colors
Get the section looking just right by previewing changes as you make them.
You can also toggle the icons off if desired. When ready, click Publish.
Step 5: Add to Your Page
Scroll down to ServiceBox Shortcode and copy the provided code.
Go to any page and paste the shortcode into the editor to embed your services section.
Preview the page and publish when you‘re happy with the placement. Done!
Now let‘s look at an easy way to generate leads from your new services showcase.
Capture Leads with a Request a Quote Form
Once you‘ve highlighted your service offerings, the next step is encouraging visitors to get in touch.
You can do this by adding a quote request form to any services page or site-wide. This allows visitors to inquire about your capabilities in just a few clicks.
I recommend using WPForms, the best drag-and-drop form builder for WordPress.
Step 1: Install and Activate WPForms
First, install and activate the WPForms plugin on your site. The free version works, but I suggest WPForms Pro for more features.
After installing, enter your WPForms license under WPForms > Settings > License:
Now you‘re ready to create awesome forms!
Step 2: Build a Request a Quote Form
Navigate to WPForms > Add New to start a new form. Give it a name for your reference.
In the search bar, type "request a quote" and choose that template to prepopulate everything you need.
It comes with fields for name, email, phone, details, and more. You can customize or enhance this form further if desired.
Step 3: Embed the Form in a Page
To add the form to a page, open it and click the Add Block (+) icon. Search for WPForms.
Select your "Request a Quote" form from the dropdown. Publish the page and you‘re set!
Visitors can now use the form to inquire about working with you.
Step 4: Add Follow-Up Automations
To maximize conversions, take advantage of WPForms‘ built-in integrations.
You can automatically send submitted quote requests to an email or CRM. Or trigger automated follow-up emails through providers like Mailchimp.
Workflows like these allow you to respond to interested leads faster and win more business!
Recap and Next Steps
Adding a polished services showcase provides tremendous value:
- Showcases your offerings upfront
- Improves user experience
- Boosts conversions and sales
- Reinforces credibility
- Enhances SEO
This guide showed you how to easily create an effective services section in WordPress using either:
- SeedProd page builder plugin (recommended)
- Service Box Showcase free plugin
We also covered how to generate more leads by integrating a quote request form.
Now it‘s time to apply what you‘ve learned! Here are some recommended next steps:
- Map out the key services you want to highlight
- Build your services section using SeedProd or Service Box
- Drive conversions with an integrated quote form
- Promote your services page on your site navigation
- Create individual service pages linked from your showcase
- Optimize those pages for targeted keywords
- Setup automation to follow-up on all requests
- A/B test different layouts and messaging
Optimizing your website‘s ability to showcase offerings is an ongoing process. But you now have strategies to continually refine your services promotion.
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And if you found this guide helpful, please share it so others can improve their services pages too!
