How to Create a WooCommerce Popup to Increase Sales (6 Types)

Want to boost your WooCommerce store sales with popups?

As an experienced webmaster, I know that targeted popups allow you to easily grab customer attention and nudge them into making a purchase. In this comprehensive guide, I‘ll show you how to create different types of highly effective popups for your WooCommerce store.

Why You Need Popups for Your WooCommerce Store

Let‘s start by looking at some stats:

• Popups help increase conversions by 20% or more according to studies [1]
• Exit-intent popups alone can generate 2-3x more email subscribers [2]
• Cart abandonment popups help recover 25-40% of lost revenue on average [3]

It‘s clear why popups are commonly used on major eCommerce websites – they work!

Here are some of the benefits popups can provide for your WooCommerce store:

• Increase Sales: Display timely messages to customers to nudge more sales. For example, you can offer a coupon when they‘re about to leave your site.

• Recover Abandoned Carts: Bring back customers who left items in their cart with special offers. Recover 25-40% of lost revenue!

• Cross-Sell Products: Suggest related or complementary products to customers.

• Upsell Products: Encourage customers to purchase higher-tier products or addons.

• Build Email List: Offer an incentive for visitors to join your mailing list and get 2-3x more subscribers.

• Promote Current Deals: Remind customers of limited-time sales or promotions.

For this guide, I‘ll be using OptinMonster which is the best WordPress popup plugin for WooCommerce stores based on my experience. It has powerful targeting options and seamlessly integrates with WooCommerce.

Getting Started with OptinMonster

Before we start creating popups, let‘s quickly go over how to setup OptinMonster properly:

1. Signup for an OptinMonster account at their website. Choose the Growth plan to access all features.

2. Install and activate the OptinMonster plugin on your WordPress site. See our guide on how to install WordPress plugins if you need help.

3. Connect your OptinMonster account to your WordPress site by clicking "Connect Your Existing Account" on the welcome screen after activating the plugin.

4. Go to OptinMonster » Settings and click "Auto Generate Keys + Connect WooCommerce" under the General tab. This will automatically generate API keys and connect your WooCommerce store with OptinMonster seamlessly.

Now that OptinMonster is setup properly, let‘s look at how to create and customize different types of popups to boost your WooCommerce sales…

1. Coupon Popup

Offering coupons and discounts is an excellent way to incentivize customers to make a purchase. You can create a targeted coupon popup like this:

Here are step-by-step instructions to create your own coupon popup:

1. Create a new OptinMonster campaign and select "Popup" as the type.

2. Choose the "Coupon" template from the wide selection of professionally designed templates.

3. Customize the design using OptinMonster‘s intuitive drag and drop builder. Change images, text, colors, fonts, and layout exactly how you want.

4. Set up the display rules to show the popup at the optimal time. For example, I recommend displaying after 30 seconds on all product category pages. Test different durations and pages to maximize conversions.

5. Connect your email list under the Integrations tab (optional). This allows you to collect emails by offering the coupon code in exchange for their email address.

6. Preview your popup and test it out on your site. Make any changes needed.

7. Once you‘re happy, publish your campaign.

Creating targeted coupon popups is one of the fastest ways to increase sales. Make sure to A/B test different options like where you display them and the coupon amount.

For more detailed instructions, see my complete guide on creating a high-converting WooCommerce coupon popup.

2. Cart Abandonment Popup

Shopping cart abandonment costs eCommerce businesses billions in lost revenue every year. Around 65-75% of carts are abandoned! [4]

Luckily, you can recover a good portion of those lost sales with a specialized cart abandonment popup like this:

Follow these steps to create your own abandonment popup:

1. Make a new "Popup" campaign in OptinMonster.

2. Select the "Abandoning Checkout" template. This has the perfect design and text for abandonment popups.

3. Customize the design, image, and text using OptinMonster‘s drag and drop builder to match your brand.

4. Set the display rule to show the popup on exit intent specifically on your checkout and cart pages only. This way it will appear when customers try to leave.

5. Use the Success actions to apply the coupon automatically once the popup is submitted.

6. Publish your campaign.

Now when a customer goes to leave your cart or checkout page, this targeted popup will appear and recover lost sales!

According to studies, cart abandonment popups can help recover 25-40% of lost revenue on average. [3] And the ROI is a whopping 250%! [5]

3. Cross-Sell Popup

Cross-selling relevant products is an excellent way to boost order value. With OptinMonster, you can create targeted cross-sell popups like this:

Here is how to create one for your WooCommerce store:

1. Make a new "Popup" campaign in OptinMonster and pick a template like "Coupon" or "Sales".

2. Customize the design, image, blocks, and text using the drag and drop builder to promote your cross-sell products.

3. Upload eye-catching product photos to grab attention.

4. Set the display rule to show the popup when specific main products are in the cart using Product Targeting rules.

5. Make sure to test cross-selling various product combinations and see which convert best.

6. Publish your cross-sell popup.

Now when a customer adds a main product to their cart, this popup will appear suggesting relevant complementary or accessory products.

This uses the proven principle of reciprocity to get customers to purchase more. When used effectively, cross-sell popups can increase average order value by 10-30%!

4. Upsell Popup

You can boost revenue by upselling customers to more premium products with popups like this:

Follow these steps to create your own upsell popup:

1. Make a new "Popup" campaign in OptinMonster and choose a template to match your brand.

2. Customize the design, content, image, and offer text to upsell your premium product.

3. Set the targeting rule to display the popup when viewing specific product pages that you want to upsell from.

4. Make sure to focus on your customer‘s needs and explain the added benefits of upgrading clearly in your copy.

5. Publish your upsell popup.

Now when a customer views your core product page, this popup will appear pitching your premium product to them.

Well-designed upsell campaigns can increase your average order value by 20-30%. The key is persuasive copywriting and only targeting your best customers.

5. Spin to Win Wheel Popup

Spin to win popups are an engaging way to get customers excited about discounts and special offers.

You can easily create one like this in OptinMonster:

Here‘s how to make your own:

1. Start a new "Gamified" campaign in OptinMonster and pick a wheel template.

2. Customize colors, fonts, and design to match your brand.

3. Edit the wheel segments to add discounts, coupon codes, free shipping, etc.

4. Set the display rule, for example to show on exit intent after 30 seconds.

5. Publish your gamified spin to win popup.

Now when a visitor goes to leave your site, this popup will appear allowing them to spin the wheel for a chance to win one of the discounts or offers you added.

This leverages the psychology of variable rewards to engage customers and incentivize purchases. Popups with gamification can improve conversions by 50% or more!

Learn more in my complete guide on creating a spin to win popup.

6. Welcome Mat Popup

Welcome mats are full page popups that help you greet new visitors when they first arrive at your store:

Here are the steps I recommend to create one:

1. Start a new "Fullscreen" campaign in OptinMonster and select a template that matches your brand.

2. Customize the design, image, text blocks, colors, and offer to suit your store.

3. Set the display rule to only show the welcome mat for first-time site visitors.

4. Connect your email list under the Integrations tab to build your subscriber list. Offer a discount in exchange for their email.

5. Publish your welcome mat campaign.

Now whenever a new visitor arrives at your WooCommerce store, your customized welcome mat will appear. This is perfect for introducing your brand and grabbing their attention.

According to studies, welcome mat popups can help you collect 3x more emails from new visitors compared to other types of popups.

For more tips, see my guide on creating a welcome mat for WordPress sites.

Putting Your Popup Live

Once you‘ve created your popups, here are the final steps to get them live on your site:

1. In OptinMonster, click "Publish" and set status to "Publish". This makes it live and ready.

2. In WordPress, go to OptinMonster » Campaigns and set your campaign status to "Publish". This displays it on your site.

3. Preview your live popup and test it out across your site.

4. Monitor performance in OptinMonster and tweak your popups to maximize conversions.

Using targeted popups is one of the most effective ways to boost sales, recover cart abandonment, upsell products, and build your email list. I hope this guide helps you create high-converting popups for your WooCommerce store! Let me know if you have any other questions.