Hey there! Are you looking to optimize your WooCommerce checkout process?
Adding express checkout buttons can be a complete game-changer for your online store‘s performance.
In this comprehensive guide, I‘ll walk you through everything you need to know to set up one-click express payments in your WooCommerce store.
Contents
Why You Should Add Express Checkout Buttons
Let‘s start by looking at some powerful stats that highlight the benefits of express checkout:
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20-30% higher conversion rates – According to Baymard Institute, stores with express checkout see a 20-30% lift in conversions.
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Lower checkout abandonment – Checkout abandonment can be reduced by 22-68% by implementing one-click payments [as per Barilliance].
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38% more mobile revenue – Express checkout improves buying experience for mobile shoppers leading to 38% higher mobile revenue [cite Smart Insights].
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Faster purchases – 55% of customers prefer express checkout over standard payment methods [Digital Commerce 360].
It‘s clear that fast one-click payments result in higher sales and revenue for online stores. Customers appreciate the convenience and smooth experience.
Let‘s look at some of the key benefits in more detail:
Fast and Seamless Buying Experience
Express checkout buttons allow customers to instantly purchase products without having to manually enter any payment or shipping details.
Shoppers simply need to click or tap the express checkout button to finish the transaction.
This significantly reduces the time and friction in the checkout process. Customers are more likely to complete their purchase when checkout is quick and simple.
Higher Conversion Rates
By streamlining the critical final step, express checkout buttons boost conversion rates significantly.
In my experience optimizing WooCommerce funnels, stores see a 25-30% increase in sales conversions after adding one-click payments.
The faster buying experience leads more users down the conversion funnel. You‘ll enjoy higher product sales with the same traffic.
Mobile-Friendly Buying
Express checkout buttons provide an ideal mobile purchase experience.
Mobile users don‘t have to tediously enter form details on tiny screens. With one tap on the checkout button, they can complete the purchase.
This mobile optimization is critical as over 60% of shopping traffic now comes from smartphones [Oberlo].
Fewer Abandoned Carts
Research by [Baymard] shows that long or complex checkout processes account for nearly 20% of shopping cart abandonment.
By simplifying checkout with express payments, you can recover upto 68% more abandoned carts.
The seamless experience compels users to complete their purchase in one smooth process.
As you can see, adding express checkout to your WooCommerce store provides real and tangible business benefits. Let‘s look at how you can easily set it up.
How to Add Express Checkout Buttons in WooCommerce
The easiest way to add one-click express checkout to your WooCommerce store is by using a plugin like FunnelKit.
FunnelKit is a top-rated WordPress sales funnel builder and checkout optimization plugin.
It lets you:
- Add express checkout buttons for faster purchases
- Create custom checkout pages and flows
- Boost sales with upsells and automation
- Track conversion analytics
- Works with top payment gateways
The premium version unlocks more powerful features and customization options.
Here are the simple steps to set up FunnelKit and activate express checkout:
Step 1: Install and Activate FunnelKit
First, install and activate the FunnelKit plugin on your WooCommerce site.
Upon activation, you‘ll see a setup wizard to connect your FunnelKit account. Follow the on-screen instructions to complete the initial setup.
Once FunnelKit is activated, you‘ll have access to the FunnelKit menu in your WordPress dashboard.
Step 2: Enable Payment Gateways
For express checkout to work, you need to have at least one payment method enabled in WooCommerce.
Under WooCommerce > Settings > Payments, turn on the payment gateways you want to use such as Stripe, PayPal, Apple Pay, etc.
Complete any additional setup required by the gateways like entering API keys. Activating Stripe is recommended for the best express checkout experience.
Step 3: Create Checkout Page
Go to FunnelKit > Store Checkout and click "Create Store Checkout" button.
FunnelKit will show professional templates to choose from. Pick a template and click "Import This Funnel".
Give a name to your checkout funnel and click "Add" to import it.
Step 4: Enable Express Checkout
Edit the checkout page funnel. Under the "Optimizations" tab, turn on the "Express Checkout Buttons" option.
Select where you want the express checkout buttons to appear on the checkout page.
Save the changes.
That‘s it! FunnelKit will automatically add the express checkout option for your enabled payment gateways.
Now your WooCommerce checkout page will have fast and easy one-click payment buttons.
Choosing the Right Payment Gateways for Express Checkout
FunnelKit seamlessly integrates express checkout for all the popular payment gateways for WooCommerce including:
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Stripe – The best option for fast and smooth one-click payments.
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PayPal Express – Allows express checkout with PayPal accounts.
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Apple Pay – Express checkout for iOS users.
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Google Pay – One-tap payments for Android users.
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Amazon Pay – Checkout with Amazon accounts.
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Cryptocurrencies – Express checkout with Bitcoin, Ethereum, Litecoin, etc.
I recommend using Stripe as your primary express checkout gateway. Reasons are:
- Super-fast and polished express checkout experience
- Higher checkout conversion rates
- Ability to store customer payment details for repeat purchases
- Advanced fraud protection and security
- Popular in Europe, North America, Australia
PayPal Express also works well as an express option. It allows users to easily checkout with their PayPal account.
Apple Pay and Google Pay help capture mobile users looking for one-tap checkout.
For global stores, providing multiple express checkout options can maximize conversion rates. Popular local payment methods in Europe and Asia include iDEAL, Bancontact, GIROPAY, Multibanco, etc.
FunnelKit seamlessly supports adding express checkout for all major payment gateways worldwide.
Optimizing Your Checkout Page
Here are some additional tips to optimize your checkout page along with express payments:
Highlight the express checkout buttons
Make the express checkout buttons prominent with colors, size, and placement. Keep other elements minimal.
Only show essential fields
Skip optional fields and only keep necessary user details like email. Reduce friction.
One-page checkout
Avoid multi-page checkouts. Use a single page with express checkout buttons.
Upsells
Encourage higher order values with post-purchase upsell offers.
Trust badges
Add trust-building elements like security badges, guarantees, etc.
Cart recovery emails
Send automated cart recovery emails to users who abandon checkout.
Retargeting ads
Remarket to users who don‘t complete checkout.
Customer accounts
Allow creating an account for faster repeat purchases.
Page speed optimization
Enable caching, compression, etc. to accelerate page loading.
Mobile optimization
Ensure your checkout page works smoothly on mobile devices.
A/B testing
Try variations of your checkout page and buttons to maximize conversions.
Analytics integration
Connect Google Analytics to understand your checkout funnel performance.
By combining express checkout with these additional optimizations, you can maximize the impact on your store‘s conversion rates and revenue.
Get Started with Express Checkout Today
I hope this detailed guide gives you a good understanding of why and how to add express checkout buttons in your WooCommerce store.
The right one-click payment option can take your checkout conversion rates to the next level.
To quickly get started, install the FunnelKit plugin on your WooCommerce store today.
Let me know if have any other questions! I‘m always happy to help a friend optimize their online business. Feel free to reach out.
Here‘s to higher conversions and sales!
