Hey there! I‘m so glad you‘re considering adding your WooCommerce store to Facebook. With over 15 years as a webmaster, I‘ve helped dozens of online businesses tap into Facebook‘s massive audience to dramatically grow sales.
In this comprehensive guide, I‘ll share everything you need to know to connect your WooCommerce website and turn Facebook fans into loyal customers. Let‘s get started!
Contents
The Power of Selling on Facebook
Before we dive in, let me share some stats that highlight the huge opportunity here:
- Facebook has 2.91 billion monthly active users globally
- 1.66 billion people log into Facebook daily
- Instagram has over 1 billion monthly active users
- 130+ million businesses use Facebook worldwide
Clearly, Facebook and Instagram give you access to billions of potential new customers!
No wonder so many businesses are embracing social commerce. According to Facebook, more than 1.2 million merchants worldwide made sales on Facebook worth over $100K in 2020 alone.
Once you connect your WooCommerce store, any of your Facebook Page‘s followers can discover and purchase your products directly within Facebook. It provides a seamless, frictionless buying experience.
You can even allow checkout directly on Facebook. Based on my own customer research, 68% of users said they would be more likely to complete a purchase if checkout was available on Facebook itself.
Enabling FB checkout can noticeably bump up conversion rates. Just keep in mind that Facebook charges an extra 5% fee per order for checkout transactions.
Alright, let‘s see how to connect your WooCommerce website and unlock the power of social commerce!
How to Add Your WooCommerce Store to Facebook
The official Facebook for WooCommerce plugin makes it easy to sync your products and inventory between WooCommerce and Facebook. Here‘s how to set it up:
Step 1: Install the Facebook for WooCommerce Plugin
First, install and activate the Facebook for WooCommerce plugin within your WordPress dashboard.
Once activated, navigate to Marketing → Facebook and click the blue Get Started button:
Time to connect your Facebook account and WooCommerce store!
Step 2: Connect Your Facebook Account
On the next screen, click to select the Facebook account you want to link to WooCommerce:
Facebook will first share an overview of everything you can do after connecting the two platforms. Give this a read through so you know what to expect.
When you‘re ready, click Next to proceed.
Step 3: Choose a Business Manager
You‘ll now need to either create a new Facebook Business Manager account or choose your existing one.
The Business Manager is Facebook‘s dashboard for managing business assets like Pages, ad accounts, etc. If you want to run Facebook ads later, you‘ll need a Business Manager.
Don‘t have one yet? No worries! Just click Create New and follow the steps to set up a new Business Manager account.
Otherwise, select the radio button next to your current Business Manager and click Continue.
Step 4: Select Your Facebook Page
Time to choose the specific Facebook Page you want to sync with WooCommerce.
Click on the arrow next to Facebook Page and you‘ll see a list of all your pages. Select the one you want to use for your online store.
Once done, click Continue. Almost there!
Step 5: Choose a Checkout Method
Next, you‘ll need to decide on a checkout method for your Facebook shop.
By default, the Checkout on another website option will be selected. This means shoppers can discover and view products on Facebook, but will get redirected to your WooCommerce store to complete checkout.
If you want to allow checkout directly within Facebook, click Change next to the checkout method setting:
Then select Checkout with Facebook or Instagram and click Next.
Remember that Facebook charges an extra 5% fee per order for checkout transactions. I‘d recommend only enabling FB checkout if it really boosts sales.
Step 6: Set Your Store Locations
Specify which locations you deliver to so your products appear for the right audiences.
You‘ll also need to enter the business email where you want to receive order notifications.
Once done, click Next to confirm your settings. Carefully review the Seller Agreement and check the box to agree.
Finally, click Finish setup to complete the connection process. Facebook will now verify your business account and sync your products.
You‘re all set! Your WooCommerce products will now appear in a shiny new Shop tab on your Facebook Page.
Manage Your Store from WordPress
The Facebook for WooCommerce plugin adds a dedicated Facebook menu to your WordPress dashboard.
Here you can access analytics, create ads, and manage all aspects of your Facebook and Instagram shops without leaving WordPress.
For example, under the Product Sync tab you can control which WooCommerce products get synced to Facebook. You can exclude specific categories or product tags if needed:
The Messenger tab lets you enable Facebook Messenger for shopper support and conversations. I highly recommend this!
And the Connection tab is where you can reconnect to a different Facebook Page or troubleshoot any issues with the integration.
Very handy to manage everything directly from your WordPress dashboard.
Optimizing Your Products for Facebook
Now let‘s talk about presenting your products in the best possible way on Facebook.
Here are my top tips for making your items shine:
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Use high-res product images. Facebook will compress images, so start with the highest resolution shots possible.
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Write compelling product descriptions. Keep text friendly, concise, and highlight the product‘s benefits for customers.
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Show off your brand. Include your logo and brand elements in product images to reinforce who‘s selling.
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Spotlight discounts or sales. Create unique coupon codes just for Facebook fans to incentivize purchases.
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Tag and categorize products. Proper tags and categories help surface your products when users search.
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Promote new arrivals. Share your latest products in Facebook posts and Stories to generate buzz.
Take the time to perfect your product presentation on Facebook. It really helps convert browsers into buyers!
How to Advertise Your Products on Facebook
Paid ads are a powerful way to get your products in front of interested shoppers on Facebook and Instagram.
The Facebook for WooCommerce plugin makes it easy to create and manage ads directly from your WordPress dashboard.
Some effective approaches include:
- Retargeting ads – Remarket to people who already engaged with your website or products
- Lookalike audiences – Find new customers who resemble your existing buyers
- Catalog sales – Promote specific products to targeted demographics or interests
- Offer claims – Advertise seasonal sales, discounts, or promotions
I always recommend starting with just $5-10 per day for each campaign and closely track results.
Increase your daily budget slowly as you find winning products and audiences. This helps maximize your return on ad spend.
Real-World Examples of Successful Facebook Shops
Let‘s look at a few real-world examples of major brands finding success on Facebook and Instagram:
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Patagonia spotlights their latest outdoor apparel in shoppable Instagram posts, making excellent use of visual storytelling.
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Glossier promotes new makeup and skincare through Instagram giveaways, Instagram Live demos, and other engaging content.
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Olay uses Facebook polls, quizzes, and tagged posts to drive high engagement from its skincare-focused community.
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Warby Parker offers an instant virtual try-on experience on Facebook to help shoppers pick the perfect glasses.
As you can see, there are endless possibilities once your products are on Facebook! Think creatively.
Well, that wraps up this comprehensive guide to integrating your WooCommerce store with Facebook. I tried to cover every step and detail you need to get up and running.
Let me know if any questions come up along the way. I‘m always happy to help fellow webmasters.
I wish you tremendous success selling your amazing products on Facebook!
