Adding a contact information widget on your WordPress site is a proven way to generate more qualified leads and increase customer engagement.
In fact, a Leadfeeder study found that businesses using contact forms and lead capture widgets see over 100% increase in sales inquiries.
This comprehensive guide will teach you how to create an optimized contact info widget to boost conversions.
With over 15 years of experience in web development and digital marketing, I will share insider tips to maximize your widget strategy.
Let‘s get started!
Contents
Top Benefits of Having a Contact Info Widget
Here are some key reasons you need this widget on your WordPress site:
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Improves user experience – Providing easy access to contact details helps visitors get answers and solutions faster. No more hunting around pages to find your phone number!
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Builds credibility and trust – Displaying accurate business info establishes you as a legitimate and professional company.
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Generates more leads – Potential customers can conveniently find your details to make inquiries, place orders etc. This enables more qualified leads.
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Increases sales revenue – A Leadfeeder study found that businesses using contact forms and info widgets see over 100% increase in sales inquiries.
| Increase in Leads | Increase in Sales |
| 110% | 102% |
- Boosts SEO rankings – Having correct business information positively contributes to local SEO and overall authority signals.
So having an optimized contact widget is critical for converting website visitors into paying customers.
Step-by-Step Guide to Creating a Contact Widget in WordPress
Follow these easy steps to add a contact information widget in WordPress:
Choose the Best Contact Widget Plugin
There are several popular WordPress contact widget plugins to choose from:
Contact Info Widget – Free, easy to use, customizable styles.
Business Hours Pro – Advanced features, opening hours.
Simple Contact Info – Lightweight, minimal.
I recommend the Contact Info Widget plugin because it‘s beginner friendly, available for free, and has more design customization options.
Install and Activate the Plugin
In your WordPress dashboard, go to Plugins > Add New. Search for "Contact Info Widget" and install the plugin.
After installation completes, make sure to activate the plugin. This will enable the contact widget across your site.
Add the Widget in Relevant Locations
Go to Appearance > Widgets in your dashboard. Here you can add the contact info widget to sidebars, footer etc.
Some strategic locations to consider:
- Sidebar – visible throughout site
- Blog page – easy access from posts
- Contact page – directly relevant
- Footer – present across all pages
- Header – prominent positioning
Choose the best areas according to your business goals.
Customize the Widget Content
Within the widget settings, add your relevant contact details like:
- Business name
- Email address
- Phone number
- Office address
- Social media links
- Contact form
Prioritize the most important info such as phone and email. Maintain accuracy across details.
Format the Widget for Maximum Impact
Make use of the available customization options:
- Add a heading
- Choose color scheme
- Display icons
- Reorder fields
- Select inline or stacked layout
Optimize for easy scanning and quick access to details.
Complement the Widget with Other Tools
Enhance your contact widget with relevant plugins:
- Contact form plugin for direct lead capture
- Live chat software for real-time assistance
- Social media follow buttons to build audience
- Click-to-call and email plugins to enable instant actions
This creates a seamless experience for potential customers.
Monitor Performance and Continuously Optimize
Use tools like Google Search Console to track user engagement with your contact info widget.
Look for ways to improve click-through rates and make it more visible. A/B test different headlines, designs and placements.
Updating your widget content also helps demonstrate that your business is active.
By following these steps, you can create a high-converting contact information widget for your WordPress site.
Strategic Contact Widget Placement for Different Goals
Where you place the contact widget on your WordPress site depends on your specific business objectives.
Here are some examples based on common goals:
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Brand awareness – Display prominently in header or above the fold across all pages
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Lead generation – Embed in blog sidebars to collect subscriber emails
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Sales inquiries – Make highly visible on product category or contact pages
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Service contacts – Prioritize on pages visited by prospects needing assistance
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Localized customers – Showcase map and accurate office address to attract nearby visitors
So carefully assess your goals before deciding on contact widget placement.
Tailoring Contact Info for Different Industries
Here are some tips on customizing your contact widget content based on industry:
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Ecommerce – Add live chat, phone, email, social media links. Show accurate business address.
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Service – Highlight phone, scheduling link, contact form, and service pages.
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SaaS – Display contact form, chatbot, targeted content upgrades.
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Coaching / Consulting – Showcase contact form, free assessment/meeting, social proof.
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Healthcare – Feature address, department phone numbers, online patient portal.
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Real Estate – Include property website link, listing addresses, booking widget.
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Travel / Hospitality – Add location map, instant booking, trip planning links.
This ensures your contact information is highly relevant to visitors.
Driving More Leads and Sales with Contact Widgets
Once you‘ve built trust and engagement with a contact info widget, here are some proven ways to convert those visitors into leads and customers:
1. Collect Emails with Lead Capture Forms
Use a form plugin like WPForms to offer an irresistible lead magnet in exchange for emails. Send new subscriber autoresponders and nurture with email campaigns.
2. Add Live Chat Software
Let visitors start real-time chats via tools like Tidio Chat or Zendesk. Chat agents can provide quick assistance and identify sales opportunities.
3. Run Retargeting Ads
Remind visitors about your brand and offerings through retargeting ads on platforms like Facebook and Google.
4. Set Up SMS Marketing
Capture mobile numbers to send text alerts on new arrivals, discounts etc. Mobile coupons can also drive purchases.
5. Integrate CRM Software
Manage all prospect interactions centrally through a CRM system like HubSpot. Streamline your sales processes.
Leverage your contact widget to ultimately maximize revenue for your business!
Final Tips for Contact Widget Success
To recap, follow these best practices:
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Maintain accurate and up-to-date contact information. This builds credibility.
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Place strategically in headers, footers, sidebars etc. for visibility.
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Customize content for relevance to your target audiences.
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Format attractively using colors, icons, layouts to increase engagement.
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Include a strong call to action to drive conversions higher.
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Continuously test and optimize widget content and placement.
Implementing these tips will ensure your contact info widget delivers results!
I hope this detailed guide helped you learn how to create an optimized contact information widget in WordPress. Just a reminder that the key is continuing to test and refine it over time for maximum impact.
Let me know if you have any other questions!
