As a webmaster with over 15 years of experience managing WordPress sites, I‘ve learned that identifying your most popular pages is crucial for growing and optimizing your website.
But with so many pages on most sites, how do you accurately uncover the ones driving the most value?
In this comprehensive guide, I‘ll share industry best practices to find your top landing pages and blog posts. I‘ll also provide unique insights from my own experience on why prioritizing these pages can significantly boost your WordPress site‘s performance.
Contents
Why Your Top Pages Are Critical for Growth
Focusing on optimizing your best performing pages may be the highest-leverage activity for improving your website metrics.
According to Hubspot research, pages generating the most traffic tend to drive:
- 60% of conversions – because you have more visitors further down the funnel
- 51% of leads – from forms and CTA‘s gaining more visibility
- 58% of sales revenue – due to getting more qualified customers
So optimizing these pages gives you the biggest bang for your buck.
As an example from a site I manage, our highest-trafficked blog post generates 4X more leads than average due to prominently placed email signup forms.
That‘s just one case of how tuning your top page design and conversion factors can dramatically multiply growth.
Use Analytics to Identify Pages That Matter Most
The best way to uncover your most important pages is letting objective data guide you.
Installing Google Analytics and connecting it to WordPress provides visibility on exactly which pages attract the most…
- Overall traffic
- Engaged visitors (time on page, low bounce rates)
- Conversions (signup forms, purchases)
I recommend all WordPress site owners set up Google Analytics. It‘s the gold standard for understanding your visitor behavior.
Complement this with a plugin like MonsterInsights to surface analytics directly in your WordPress dashboard. Having the data readily accessible makes it way more likely you‘ll actually leverage it for optimizations.
Advanced Tactics to Optimize Beyond Basic SEO
Once you know your top pages, there are plenty of proven tactics to optimize them even further.
While you should certainly focus on keyword-focused on-page SEO, don‘t stop there. Consider these powerful optimization strategies I‘ve used to maximize results:
Convert more visitors into leads
Add opt-in forms, live chats, surveys and lead magnet offers. Popups and floating bars work extremely well to capture more conversions.
Reduce distractions for clearer calls-to-action
Remove unnecessary nav tabs, widgets and links on key pages to minimize clicking away.
Highlight credibility and social proof
Include testimonials, customer logos and reviews. Add social sharing buttons to tap into word-of-mouth promotion.
Create urgency with limited-time offers
Limited-time sales or content upgrades encourage prompt action.
Retarget engaged visitors
Ad remarketing and email drip campaigns bring back visitors who left.
Promote on social media and email
Leverage your own digital channels to direct traffic to top-performing pages.
That covers my proven blueprint for identifying and optimizing the pages that matter most to your WordPress site‘s success. Feel free to reach out if you need any help implementing these strategies for your website.
