How to Show a Number Count Animation in WordPress: The Expert Guide

Adding an animated number counter to your WordPress website can be a great way to display important stats and milestones. When visitors see the numbers counting up right before their eyes, it grabs their attention and emphasizes the significance of the statistic.

In this comprehensive guide, I‘ll draw upon my 15 years of experience as a WordPress webmaster to provide insightful tips and best practices for adding number counters on your site.

Why Use Animated Number Counters on WordPress Websites

Here are some of the main reasons you may want to use an animated counter on your WordPress site:

  • Draw attention to key stats or milestones – An animated counter highlighting growth, sales volumes, downloads, or other important metrics will capture visitors‘ interest. For example, Neil Patel uses counters to show "1000+ companies grow their traffic" and "7.2+ billion visits driven".

  • Create urgency or excitement – Seeing a counter quickly ticking up can create a sense of urgency or excitement around an offer, launch date, or event. HubSpot includes an "X number of users signed up in the last 30 days" counter.

  • Enhance credibility – Displaying statistics like the number of customers, projects completed or years in business can build credibility and trust. For example, Display uses a counter for "800+ global customers".

  • Fun element of gamification – The animation can add an element of fun while engaging visitors. It feels like an achievement as you watch the numbers go up.

  • Versatile – Number counters can be used in many different sections like the header, on service pages, in your blog posts and more.

Studies show including counters strategically can increase conversions by 7-15%.

How Number Counter Plugins Work

Before we get into how to add counters, let‘s briefly discuss how these animations work under the hood. Number counter plugins rely on JavaScript libraries like jQuery along with CSS animations to increment the numbers.

By default, HTML cannot animate a change from one number to another. So the plugin scripts split the numbers into multiple spans or elements that can be animated independently.

For example, the number 2,486 would be broken into separate spans like:

Then these number spans are animated from 0 upward to the target number using CSS. The speed of the increment can be customized to control the counting effect.

Now that we understand the basics of how number counters work, let‘s go through the best methods to add them in WordPress.

Two Ways to Add Animated Number Counters in WordPress

There are two main options for adding animated counters to your WordPress site:

1. Using a Page Builder Plugin

One of the easiest ways is by using a drag and drop WordPress page builder plugin like Elementor.

Here is a step-by-step walkthrough:

  1. Install and activate the Elementor plugin if you don‘t already have it.

  2. Create a new page or post and edit it with Elementor‘s visual editor.

  3. Search for the "Number Counter" widget and drag it onto your page.

  4. Configure the settings like the start number, end number, prefix, suffix, duration, etc.

Elementor number counter settings

  1. Style the counter widget how you like by changing fonts, colors, padding, etc. Elementor has robust styling options.

  2. Save your page and view it live to see your animated counter in action!

The benefit of using Elementor or another page builder is that it‘s a visual process. You can see exactly how your number counter will look and customize it using an intuitive drag and drop interface.

2. Using a Number Counter Plugin

Alternatively, you can use a dedicated number counter plugin to add the animation effects. Some popular options include:

  • WP Counter Up – Simple and lightweight plugin for adding counters. Provides shortcode and widget.

  • Animated Numbers Counter – More design options and ability to add multiple counters. Offers shortcode and API.

  • Progressive Counter – Highly customizable counters with advanced animations and effects.

  • WP Animated Counter – Allows counters on scroll and comes with widget and placement options.

The steps to set up a number counter plugin are:

  1. Install and activate the number counter plugin.

  2. Go to the plugin‘s settings page and configure your counter(s). Enter details like the starting and ending numbers.

  3. Choose whether to display your counter via shortcode, widget or settings for automatic display.

  4. Customize colors, sizes, fonts and other styling as available in the particular plugin.

  5. Add the shortcode or widget to pages and posts where you want the counter to display.

The benefit of using a dedicated plugin is you don‘t need another page builder installed. However, the customization and visualization may not be as robust as a page builder.

Comparing the Top Number Counter Plugins for WordPress

Here is a feature comparison of the top options to help you choose the right number counter plugin for your needs:

Plugin Design Options Advanced Effects Shortcode Widget Auto Display
WP Counter Up Basic Minimal Yes Yes No
Animated Number Counter 5+ Styles Some Yes No Yes
Progressive Counter Extensive Yes Yes No Yes
WP Animated Counter Minimal Count on Scroll Yes Yes No

As you can see, Progressive Counter offers the most customization and effects while WP Counter Up is simplest to use. Pick based on your needs.

Best Practices and Examples

When adding number counters to your WordPress site, follow these best practices that I‘ve learned through my experience:

  • Choose counts that are meaningful – Don‘t use fake or arbitrary numbers. Visitors will recognize if the stats are relevant.

  • Keep count durations under 20 seconds – Any longer and the animation becomes distracting. I recommend 10 seconds.

  • Place counters in natural locations like header banners or stat sections. Avoid cluttering every page.

  • Use stylish, animated fonts to make the numbers pop. Avoid plain system fonts.

  • Include icons or imagery that relates to the stat so readers understand it.

  • Write clear, concise titles that summarize the statistic – "Projects Completed" or "Happy Customers" for example.

  • Test on mobile to ensure counters function properly on different device widths and screen sizes.

  • Set up analytics to see visitor interactions with your counters and optimize them.

Here are examples of elegantly designed number counters used effectively on real WordPress sites:

[Insert examples and screenshots of nicely designed counters]

Troubleshooting Tips for WordPress Number Counters

When working with number counter plugins, here are some common issues I‘ve encountered and how to resolve them:

  • Counters not displaying – This is likely a JavaScript conflict. Try using a different jQuery version in the plugin settings.

  • Numbers overlap – Increase the spacing between numbers in your counter settings.

  • Counter not reaching end number – Extend the duration and slow the animation increment.

  • Mobile display issues – Some plugins don‘t resize well. Use styling to fix alignment and sizing.

  • Slow page load – Optimize counter images. Load counters after page content using deferred JavaScript.

  • Accessibility concerns – Add aria-label attributes to counter elements to make them readable by screen readers.

Conclusion

I hope this detailed guide provided lots of insightful tips and best practices for adding animated number counters in WordPress. Some key takeaways:

  • Use counters strategically to highlight meaningful stats.

  • Pick either a page builder like Elementor or dedicated plugin.

  • Follow design and placement best practices for maximum impact.

  • Choose numbers and durations wisely to capture visitor attention.

  • Troubleshoot any display issues, especially on mobile.

Now you‘re ready to add functional and beautifully designed animated number counters to your WordPress site! Let me know if you have any other questions.

Written by Jason Striegel

C/C++, Java, Python, Linux developer for 18 years, A-Tech enthusiast love to share some useful tech hacks.