How to Verify Your WordPress Site on Pinterest (Step-by-Step Guide for 2023)

Are you looking to unlock all of Pinterest‘s powerful features for your WordPress site? With over 466 million monthly active users, Pinterest is one of the top social media platforms today and still growing rapidly.

Verifying your WordPress site on Pinterest is an important step to get access to analytics, promote your pins, participate in their ad program and more.

As a webmaster with over 15 years of experience, I‘ll walk you through the entire process of verifying your WordPress site on Pinterest step-by-step in this comprehensive guide.

Let‘s get started!

Why You Should Verify Your WordPress Site on Pinterest

Here are 5 key reasons experts recommend verifying your WordPress site on Pinterest:

1. Access Detailed Analytics and Metrics

Once verified, you can connect your WordPress site to Pinterest Analytics to unlock a wealth of data:

  • See how many impressions and engagement your pins receive
  • Identify your top performing pins
  • Analyze traffic sources driving visits to your site
  • Track conversions and sales from Pinterest

These insights help you optimize your Pinterest marketing strategy.

2. Give Your Pins a Boost with Promoted Pins

Pinterest gives preference to pins from verified sites in user feeds.

Verifying your site lets you promote pins to reach more people interested in your brand. Promoted pins drive targeted traffic and conversions.

3. Participate in the Pinterest Ads Program

Verified sites can run Pinterest ads to reach people looking for your products or services.

  • Run targeted promotions
  • Retarget visitors with related pins
  • Drive high-intent traffic to your site

The Pinterest ad platform helps grow your business.

4. Get Proper Attribution for Your Content

Without verification, your great content could be pinned without proper attribution.

Verifying proves you‘re the original source. This helps your SEO rankings and brand recognition.

5. Adds Credibility as the Official Website Owner

The Pinterest verification badge shows you officially own the website.

This builds trust with visitors and shows your brand is legitimate.

Clearly, verification unlocks Pinterest‘s full potential for your brand. Next I‘ll show you how to get it set up.

Step 1: Upgrade to a Free Pinterest Business Account

First, you need to upgrade your regular Pinterest account to a free Pinterest business account. Here‘s how:

  1. Log in to Pinterest and click on your profile picture.
  2. Select Convert to Business Account.
  3. Enter your business name, website, country, account type and click Next.
  4. Select your industry, business goals and click Next.
  5. Choose if you plan on advertising, then click Next and Skip.

That‘s it! Your account is now upgraded to a business account so you can access all the pro tools.

Step 2: Claim Your Website on Pinterest

Now it‘s time to claim your website on Pinterest:

  1. Click on your profile picture and select Settings.
  2. Go to Claim in the left sidebar.
  3. Click on Claim website.
  4. Select the Add HTML tag method.
  5. Copy the meta tag shown.

We‘ll add this site verification tag to our WordPress site next.

Step 3: Insert the HTML Meta Tag in WordPress

Time to insert the Pinterest verification meta tag into your WordPress site.

There are a couple ways to add it:

Using an SEO Plugin (Recommended)

The easiest method is to use an SEO plugin like Yoast SEO or All in One SEO Pack.

Here are the simple steps to add it via All in One SEO:

  1. Install and activate All in One SEO.
  2. Go to General Settings.
  3. Click on Webmaster Tools and find the Pinterest verification section.
  4. Paste the meta tag code you copied from Pinterest earlier.
  5. Click Save Changes.

The tag is now automatically inserted in your header!

Via Code Snippets Plugin

Alternatively, you can manually add the meta tag using a code snippet plugin like Insert Headers and Footers this way:

  1. Install and activate the plugin.
  2. Go to Appearance » Header and Footer Scripts.
  3. Paste the Pinterest meta tag code in the Header section.
  4. Click Save Changes.

The main advantage of using a plugin is handling the insertion automatically. But adding the code manually gives you more control.

Either way, double check the meta tag has been successfully inserted in your page source code.

Step 4: Verify Your Site on Pinterest

You‘re almost there! The final step is to go back to Pinterest and verify your site:

  1. Return to the Pinterest website verification screen.
  2. Enter your website URL and click Verify.

That‘s it!

Pinterest will now review your site and send a confirmation email once it has been officially verified. This usually takes about 24 hours.

And voila! Your WordPress site is now successfully verified on Pinterest. You can now access all the analytics data, enable promoted pins, participate in their ad program and take advantage of other benefits offered to verified websites.

Enjoy the Benefits of a Verified WordPress Site on Pinterest

Optimizing your brand‘s presence on Pinterest is worth the small effort to verify your site. It unlocks a ton of helpful tools to engage more people interested in your products or services.

I hope this detailed step-by-step guide helps you get your WordPress site verified on Pinterest. Let me know if you have any other questions!

Written by Jason Striegel

C/C++, Java, Python, Linux developer for 18 years, A-Tech enthusiast love to share some useful tech hacks.