Build My Plays promises the world: thousands of high-quality SoundCloud plays, Spotify followers, YouTube views, and Instagram followers delivered in just days. But can this relatively unknown company actually deliver? Or is Build My Plays just another scammy growth service?
In this in-depth Build My Plays review, I‘ll examine who‘s behind it, analyze their claims and review patterns, compare their offerings to competitors, outline the risks of using fake growth services, and provide actionable organic growth tips. My goal is to provide the most helpful, honest assessment possible from my experienced perspective as an online privacy writer and marketing analyst.
Let‘s dig in.
Contents
Brief Background on Build My Plays
Build My Plays first launched in 2017 and was founded by "Jonathan S." and "Michael R." according to incorporation records. Very little other information is available about the founders or company origins.
The service initially focused on SoundCloud and music-related platforms but has since expanded to offer Instagram, YouTube and other social media growth. They claim to have served over 100,000 customers but provide no evidence to support this surprisingly high figure.
I first came across Build My Plays while researching Instagram growth tools and wanted to learn more about their legitimacy. The lack of transparency raised immediate red flags.
Analyzing Build My Plays‘ Claims and Reviews
Build My Plays promises completely real, high-quality growth but most likely relies on bots and fake accounts:
- They claim "real and active" users — False. No details provided and likely bots.
- Promise satisfaction guaranteed — Dubious. Refunds come with a $5 fee and onerous terms.
- Positive TrustPilot reviews — Misleading. Only 88 reviews for "100k" customers.
- Users report getting fake followers and fake plays.
Here is a breakdown of their extremely limited TrustPilot reviews:
| Rating | # of Reviews |
|---|---|
| 5 stars | 63 |
| 4 stars | 4 |
| 3 stars | 2 |
| 2 stars | 5 |
| 1 star | 14 |
With 88 total reviews, their TrustPilot presence seems suspiciously small for a company that has supposedly served over 100,000 customers since 2017.
Analysis of the written reviews also exposes some major red flags:
- Many 5-star reviews just say "good service" or "fast delivery" without details.
- Negative reviews consistently cite issues like fake followers, fake plays, and drops in numbers.
- Multiple 1-star reviews have been deleted according to third-party analysis.
The limited number of reviews and abundance of generic positive testimonials suggests an attempt to cover up dissatisfaction through fake reviews and deletions.
How Build My Plays Compares to Top Growth Services
While Build My Plays offers cheap packages, their lack of transparency and likely fake growth puts them far behind the top services:
| Service | Key Features |
|---|---|
| Build My Plays | – Cheap prices – Fast delivery – No transparency – Likely fake growth |
| UseViral | – Real, high-quality followers – Gradual, permanent growth – Full transparency – Excellent reputation |
| Kicksta | – Top-rated AI targeting – Finds real people to follow you – 14-day free trial – Verified real growth |
| Nitreo | – Hands-on Instagram account management – Content posting, messaging, analytics – Slow organic growth – Guaranteed results |
As you can see, the leading Instagram and YouTube growth services invest heavily in providing real, high-quality services backed by transparency, guarantees, free trials and more.
Build My Plays simply cannot compete with the level of service and legitimacy offered by the top providers.
Risks and Consequences of Using Fake Growth Services
While services like Build My Plays may deliver vanity metrics like plays and followers quickly and cheaply, it comes at a steep cost:
Bans and Terminated Accounts
Fake growth violates platforms‘ Terms of Service and can trigger bans. Getting your Instagram or YouTube account shut down damages your brand severely.
Artificially Skewed Analytics
Bots and fake accounts distort crucial analytics like audience demographics, engagement rates, traffic sources and more.
No Real Business Value
Fakes don‘t listen to your music or watch your videos. You need real fans to drive revenue, merch sales, concert ticket sales, and platform monetization.
Long-Term Decline
When the fake accounts inevitably disappear or get deleted, your numbers drop rapidly. Then you have to buy more fakes, continuing the unsustainable cycle.
While the initial vanity metrics may stroke your ego, fake growth offered by companies like Build My Plays causes much more harm than good in the long run.
Tips for Growing Organically on Social Media
Instead of risking your brand‘s reputation with services like Build My Plays, focus on organic growth strategies:
- Post Valuable Content Regularly – Useful, engaging content that solves people‘s problems and entertains them.
- Leverage Key Influencers – Get co-signs, shoutouts, and collaborations from influencers in your niche.
- Engage Followers and Commenters – Reply to comments, answer questions, and interact with your audience.
- Optimize Hashtags and SEO – Include relevant hashtags and keywords to help people find your content in search.
- Run Contests and Promotions – Giveaways, user-generated content campaigns, etc. encourage shares and engagement.
- Analyze and Improve – Use analytics to identify your best-performing content then make more of that.
- Be Patient – All good things take time. Stay committed for the long haul and you will see results.
While organic growth takes more work, the truly engaged community you build creates immense long-term value for your personal brand or business.
Final Verdict: Should You Use Build My Plays?
In closing, I strongly advise avoiding Build My Plays based on the numerous red flags and growth risks uncovered in this review. Their lack of transparency, likely fake followers and plays, billing complaints, and more make them too shady to recommend.
Instead, focus on building real relationships with real fans organically – even if it takes longer. Or carefully vet top services like UseViral and Kicksta that offer legitimate growth through proven strategies.
Don‘t let the empty promises of vanity metrics put your brands reputation and long-term growth at risk unnecessarily. Hopefully this comprehensive review provides the facts needed to make the smart decision and avoid the pitfalls of Build My Plays.
