How to Post TikTok Videos on Instagram in 2024

Are you looking to expand your audience by posting your TikTok videos on Instagram in 2024? Cross-promoting your content across these two hot social platforms can be a smart move as a creator.

In this comprehensive guide, I‘ll walk you through exactly how to repost TikTok videos to Instagram feed and stories. I‘ll also share tips to customize your cross-posted content, troubleshoot issues, and drive more growth on both platforms.

Why Cross-Post TikTok Videos on Instagram?

But first, why should you bother posting your TikTok videos on Instagram too?

Here are some of the top benefits:

• Reach new audiences. There is some overlap between TikTok and Instagram users, but both platforms have hundreds of millions of unique users. Cross-posting lets you expose your content to new potential followers.

• Increase viewership. By sharing your videos across multiple platforms, you can get more overall views, likes, and comments.

• Saves time. Repurposing existing videos is easier than starting from scratch with new content.

• Build your brand. Consistent branding and content across platforms helps establish your identity and influence as a creator.

Looking at the user statistics shows the potential new exposure from cross-promoting:

• TikTok has over 1 billion monthly active users worldwide.

• Instagram surpassed 2 billion monthly active users in 2022.

With both platforms continuing rapid user growth, cross-posting makes more and more sense for creators seeking to build a multi-platform presence.

Step-by-Step Instructions

Ready to start posting your TikTok videos on Instagram? Here‘s exactly how to do it:

Connect Your Accounts

First, you’ll want to link your TikTok account to your Instagram profile:

1. In the TikTok app, go to your profile and tap the 3-line menu.
2. Choose “Settings and privacy” then “Link Accounts.”
3. Tap “Instagram” and login your Instagram username and password.
4. Authorize the connection.

Once connected, you can share TikTok videos to Instagram in just a tap or two.

Cross-Post Public TikTok Videos

For TikTok videos you’ve already posted publicly, cross-posting to Instagram is super easy:

1. Create and edit your TikTok video as usual.
2. Ensure the visibility is set to “Public” before posting.
3. Tap the Instagram share icon on the posting page.
4. Choose to share as an Instagram Feed Post or Story.
5. Make any final edits you’d like before publishing on Instagram.

Cross-Post Private TikTok Videos

For private TikTok videos, you’ll need to download the video first:

1. After publishing your private TikTok video, open it from your profile.
2. Tap the 3-dot menu and “Download video.”
3. Go to Instagram and create a new post, selecting the downloaded TikTok video from your camera roll.
4. Edit, caption, and post as usual.

One thing to note is your private TikTok video will now be public on Instagram. So only cross-post videos you‘re comfortable openly sharing.

Customize Videos for Each Platform

Don’t just repost your TikTok videos as-is on Instagram. Tailor and customize them for each platform‘s audience and vibe:

• Trim length to fit Instagram‘s 60-second video limit.
• Adapt captions for Instagram‘s style and community norms.
• Add music that resonates with Instagram users.
• Crop or resize to fit Instagram‘s vertical, mobile-focused format.

Taking the time to craft edited and repurposed versions of your videos for Instagram will really pay off with higher engagement.

Post to Your Feed or Story

You can share TikTok videos on Instagram in two ways:

• Feed posts publish the video onto your main profile. Great for showcasing evergreen content.

• Stories add the video into your ephemeral 24-hour story. Perfect for trends and memes you want to share more briefly.

In general, avoid posting the exact same video in both your feed and story. Tailor the content and editing for each destination.

Growing Your Audience with Cross-Posting

Cross-posting your videos alone won’t grow your followers and engagement. You need to actively promote your presence across both platforms.

Here are some best practices to boost growth:

• Engage your audience on both TikTok and Instagram through likes, comments, messages, livestreams, and more. Connect with them beyond just posting videos.

• Use relevant hashtags on both sites to get your content discovered by new users.

• Promote your Instagram handle in your TikTok profile, videos, captions, and comments to drive followers from TikTok to Instagram.

• Run giveaways or contests that require following you on both platforms for extra incentive.

• Post consistently on both sites so new followers always have fresh, engaging content to look forward to.

• Analyze performance to see which video types and topics resonate best on TikTok vs. Instagram. Then create more of what works for each platform‘s audience.

It does take strategy and effort to fully capitalize on cross-posting. But it’s well worth it to expand your reach and take your content to the next level.

Common Mistakes to Avoid

Here are some key mistakes that sabotage success with posting TikTok videos on Instagram:

• Not customizing the videos for each platform. This is lazy and off-putting for Instagram audiences.

• Posting too much exact same content on both sites. Followers will get bored and irritated seeing duplicates constantly in their feeds.

• Using text/captions that don‘t match each platform’s culture and tone.

• Not engaging audiences across both sites. Cross-posting alone isn‘t enough. You need to interact using comments, messages, livestreams, etc.

• Forgetting to promote your Instagram on TikTok via your profile, captions, and in the videos themselves.

Learning from creators who have successfully grown massive multi-platform audiences is a great way to master cross-posting best practices.

Recap and Key Takeaways

Here are the key tips to remember:

• Connect your accounts – Link your TikTok and Instagram profiles.

• Cross-post strategically – Share your best public and private videos, tailored for Instagram.

• Customize for each platform – Resize, edit, caption, and format videos uniquely for TikTok vs Instagram.

• Post to feed and stories – Use both feed posts and stories to share content.

• Promote across both platforms – Engage audiences on both sites and promote your Instagram presence on TikTok.

• Avoid common mistakes – Don‘t just duplicate the same content across platforms.

Cross-posting your top TikTok videos can expand your reach to Instagram’s over 2 billion active users. But it takes skill and effort to do it successfully. Use this guide to grow your multi-platform influence in 2024!