Personal data privacy is becoming increasingly important in today‘s digital age. With data breaches and misuse of personal information happening more frequently, people are looking for ways to protect their data online.
This is where data removal tools like Incogni and Kanary come in. But which one should you choose in 2025?
In this comprehensive guide, we will compare Incogni and Kanary to help you determine which data removal tool best meets your needs. We will look at key features, privacy protection, pricing, customer support and more.
Read on for our full analysis and recommendation on Incogni vs Kanary.
Contents
Key Differences Between Incogni and Kanary
Before diving into the details, here is a quick overview of how Incogni and Kanary compare:
- Approach: Incogni focuses on automated removals across 420+ data brokers, supplemented by unlimited custom removal requests from brokers outside its coverage and from non-broker sites.
Kanary offers automated removals, real-time monitoring, exposure alerts, and guided privacy actions through its Kanary Copilot tool. - Number of Removals: Neither Incogni nor Kanary limits the number of removal requests sent to data brokers. Each service continues to send follow-up requests until the user’s data is successfully deleted.
- Pricing: Incogni starts at $8.29/month when billed annually.
Kanary Copilot is available starting at $9.99/month (via the App Store), and Kanary Cloud starts at $14.99/month (billed annually) via their website. - Support: Incogni provides 24/7 email and live chat support (for registered users), along with a help center, Reddit community, and active social channels. Kanary offers support via email, live chat, FAQs, and dedicated Reddit and Discord communities.
- Availability:Incogni operates in the US, Canada, EU (27 countries), UK, Switzerland, Norway, Iceland, Liechtenstein, and the Isle of Man.
Kanary is available to users in the US only. - Extras:Incogni includes unlimited custom removals from any URL, even if the site is not on its official broker list.
Kanary offers real-time exposure alerts, ongoing scanning, and guided privacy steps via its Copilot tool.
However, Kanary no longer includes identity theft insurance, USPS monitoring, or credit monitoring.
Overview of Incogni and Kanary
What is Incogni?
Incogni is a data removal service that helps protect your privacy by contacting data brokers to request the deletion of your personal information from their databases. Once focused only on automated removals, Incogni has grown into an all-in-one solution by adding custom removals from non-broker websites as well.
With its Unlimited plan, users can now request removals from almost any website—not just classic data brokers. Submit any link where your personal data appears, and the Incogni team will review and remove where possible.
Incogni’s database covers over 420 data brokers, including people search sites, marketing data brokers, recruitment data brokers, and more.
Incogni operates in the US, UK, all 27 EU countries, Canada, Switzerland, Iceland, Norway, Liechtenstein, and the Isle of Man.
Last but not least, Incogni is the first data removal service to undergo an independent review by a major auditing firm—Deloitte. The assessment evaluated key aspects of the service, including the number of data brokers covered, how often follow-up scans are performed, its privacy policy, and more.
With this report, you can feel confident that Incogni delivers on its promises.
What is Kanary?
Kanary is a privacy protection service that helps users remove personal data from the internet.
In 2025, Kanary launched Kanary Copilot, a mobile and browser-based app offering guided steps for managing personal privacy—such as removing addresses from Google or opting out of tracking.
Kanary scans over 300 data brokers. Its two core offerings are:
- Kanary Cloud: Full-service, automated removals from hundreds of sites, including re-scans and escalations for tough removals.
- Kanary Copilot: A lightweight, app-based version that helps users complete guided privacy tasks. Offers fewer automated removals but more user control and visibility.
Both tools offer dashboards to track exposures and removals in real time. However, Kanary no longer offers credit monitoring, USPS alerts, or identity theft insurance.
Data Removal Capabilities
One of the main deciding factors between Incogni and Kanary lies in their data removal capabilities.
Incogni’s Data Removal Process
The core of Incogni’s service is the removal of personal data from data brokers.
When you sign up, Incogni requests basic personal information—such as your name, email address, and phone number—to facilitate the identification and removal of that data from brokers within its coverage.
Using that information, Incogni scans people search sites to determine if the your data is exposed there, then sends removal requests to all covered sites (currently over 420), with no limit on the number of removal attempts.
To maintain ongoing protection, Incogni performs follow-up scans every 60 days for people search sites and every 90 days for other data brokers. If new instances of personal data are found, the removal process starts from the beginning.
In addition to automated removals, Incogni offers unlimited custom removals. This feature allows you to submit any URL where your personal information appears—including not only data brokers outside its standard coverage, but also non-broker sites, such as links from Google search results. The Incogni team will then attempt to remove your data wherever legally possible (excluding social media and government sites, for example).
Throughout the process, the user dashboard offers transparency by tracking which data brokers have removed your information and providing detailed explanations for each completed removal.
Kanary’s Data Removal Process
Kanary scans over 300 domains, focusing on public data exposure and real-time detection. When data is found, it sends removal requests and tracks the outcome in a personal dashboard.
Kanary Copilot complements this by letting users take action themselves through guided tasks on mobile or desktop. While Copilot covers fewer sites initially, it gives users more control.
While Kanary Cloud emphasizes automation, Copilot is designed for manual, guided steps with educational value and lower cost.
Additional Privacy Protection Features
Beyond just data removal, Kanary now focuses on privacy protection through exposure alerts and guided actions, which set it apart from Incogni’s more removal-focused service.
Kanary provides real-time alerts if your personal information appears in new data leaks or is exposed online, helping you stay informed if your data ends up in the wrong hands.
The platform offers privacy guidance and tutorials, along with its Kanary Copilot tool that helps users take task-based actions to protect their personal information. Users can monitor their privacy status through a mobile and desktop dashboard.
However, Kanary no longer includes credit monitoring, identity theft insurance, or USPS address change monitoring as part of its service.
By contrast, Incogni focuses entirely on data removals, offering unlimited custom removal requests, a large database of over 420 brokers, support across multiple countries, and transparent reporting through its user dashboard.
Pricing and Plans
Incogni offers cheaper pricing plans starting at $8.29 per month when billed annually. Kanary is more expensive at a starting price of $14.99 per month when billed annually.
Here‘s an overview of the pricing for each platform:
| Incogni | Kanary Cloud | Kanary Copilot | |
| Monthly | $16.58 | $16.99 | $9.99 |
| Annual | $8.29/month (billed yearly) | $14.99/month (billed yearly) | N/A (monthly only) |
| Free Trial | No | 14-day trial | Free Copilot version |
| Money-Back Guarantee | 30 days | 30 days | 30 days |
Both services offer month-to-month plans for flexibility.
Ease of Use
Incogni and Kanary both provide intuitive user experiences that make it simple to sign up and manage your account.
Incogni’s User Experience
Registering with Incogni only takes a couple minutes. You simply enter some basic personal details so they can begin removing that data on your behalf.
The Incogni dashboard allows you to update any profile information that changes, such as your address or phone number. You can also view details on past and upcoming data removal requests.
Overall, Incogni makes it quick and easy to get your data removed from hundreds of broker sites within minutes of signing up.
Kanary’s User Experience
Signing up for Kanary involves entering a bit more information during initial registration, including your SSN and info from a government-issued ID. This allows Kanary to fully verify and protect your identity.
The dashboard provides transparency into potential threats found across the web containing your info. You can view removal requests and details on any alerts triggered by the monitoring service.
Kanary also offers a mobile app for iPhone (Copilot) so you can monitor activity on the go.
Between the two platforms, first-time users may find Incogni simpler to get started with. But Kanary still offers a user-friendly experience overall.
Customer Support
Strong customer support can provide peace of mind that any issues or questions will be addressed promptly. Here‘s how Incogni and Kanary compare when it comes to supporting users:
Incogni:
- 24/7 email
- 24/7 live chat (for registered users)
- Support center with FAQs
- A dedicated Reddit community
- Social media support
Kanary
- Live chat
- Support center
- Dedicated Reddit and Discord communities
- Social media support
Kanary edges ahead with phone support, but Incogni’s new chat options and comprehensive self-help materials help close the gap.
Privacy Policies
It‘s important for any data removal service to have strong privacy protections and transparency around how they handle your personal information.
Incogni and Kanary both have detailed privacy policies explaining what data is collected and how it is secured.
Incogni states that collected personal information is only used to provide removal services and is encrypted in transit and storage. Data is retained only as long as needed to fulfill services.
Similarly, Kanary‘s policy outlines that data is encrypted and only retained for the duration required by law or to provide services. Customer data is never sold or shared.
Based on their official policies, both companies appear to take privacy and data handling seriously. However, as with any service handling sensitive information, a degree of trust is required.
Conclusion: Our Recommendation
Assessing the full feature set, both Incogni and Kanary offer robust methods to reclaim your privacy online, but each has strengths:
Why Choose Kanary?
- Real-time alerts and proactive monitoring
- A guided, hands-on privacy experience with Copilot
- A lightweight app solution at a lower price point ($9.99/month)
- Or a full-service cloud-based removal plan (from $14.99/month)
Why Choose Incogni?
- Unlimited custom removals from virtually any website
- Operates in more regions; not limited to US residents
- Budget-friendly annual plans
If you want an active privacy protection Kanary is an excellent choice (as long as you’re in the US).
If you need broad data removal coverage, more supported regions, and unlimited custom removals at a competitive price, Incogni is an outstanding and now much more flexible option.
We hope this comprehensive Incogni vs Kanary comparison has helped you determine which solution best meets your needs and budget for data removal. Let us know if you have any other questions!
