As your neighborhood computer technician, I know you‘ve probably taken your PC into Geek Squad a time or two. And I‘ll bet the experience left you less than thrilled.
Between the long wait times, confusing policies, and expensive service costs, it often feels like Geek Squad cares more about extracting money from your wallet than truly solving your tech troubles.
I fully understand the frustration! But what if I told you there‘s a better way? A whole world of open source software and technician support exists as an alternative to Geek Squad. And it costs far less while respecting you as a customer.
In this guide, I‘ll explore the drawbacks of Geek Squad in-depth. I‘ll then show you how open source principles can improve computer repair and support. Finally, I‘ll provide real-world examples of affordable service packages that give you outstanding value.
So if you‘re ready to move beyond Geek Squad for a more empowering and cost-effective solution, read on! I‘m happy to walk you through this step-by-step.
Contents
The Broken Geek Squad Model (And Why You Deserve Better)
Before we look at open source alternatives, let‘s examine the main problems with Geek Squad‘s approach. That way, you can clearly see why so many are looking for something better.
A Legacy of Complaints
Geek Squad was founded in 1994 and expanded nationally after being acquired by Best Buy in 2002. Yet despite its growth, a legacy of customer complaints follows the company:
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In 2019, Best Buy faced a class action lawsuit alleging misleading marketing and failure to honor warranties. [1]
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Consumer Reports surveys found just 59% satisfaction with Geek Squad‘s service. [2]
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The Better Business Bureau is flooded with complaints of dishonest billing practices and tech incompetence. [3]
These chronic issues point toward deep flaws in Geek Squad‘s model.
Proprietary Tools With Restrictive Policies
Geek Squad techs can only use tools approved by Best Buy corporate. Often, these exclude open source software that could better solve customer problems.
For example, Geek Squad is restricted from using free Linux operating systems that are immune to Windows viruses. Even if it would clearly benefit the customer!
Lack of Open Source Expertise
Many Geek Squad agents seem to misunderstand open source licenses. Some incorrectly claim the GNU General Public License prohibits commercial use.
This contrasts with most IT pros who regularly utilize open source tools. Geek Squad‘s closed mindset severely limits their ability to tap into amazing free software.
High and Opaque Costs
Geek Squad is notorious for high service charges:
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$99 just to walk in your door for home service. [4]
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$29.99 a month for their basic Total Tech Support plan. [5]
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Hourly rates of $199 or more for home repair visits. [6]
Not only are these costs high, but Geek Squad‘s pricing structure is opaque. Customers can‘t estimate what a repair will cost ahead of time. You just pay whatever they charge after the fact.
An Endless Cycle of Visits
Geek Squad‘s business model relies on return visits rather than permanent fixes. Agents apply quick band-aids instead of solving root causes. This forces you into an endless upgrade cycle.
For example, Geek Squad may continually charge to clean viruses from your Windows PC rather than secure it or suggest Linux. Their profits depend on your computer remaining insecure!
Why You Deserve Something Better
As you can see, Geek Squad‘s approach is fundamentally flawed. You deserve computer support with the following values:
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Honesty: Transparent pricing with no surprise charges.
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Empowerment: Teaching you to prevent and solve issues yourself.
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Permanence: Fixing root causes completely, not band-aiding symptoms.
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Fairness: Affordable costs that provide real value.
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Expertise: Utilizing the best tools, whether open or closed source.
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Accountability: Standing behind their work quality.
The open source community embraces these values. And there are real-world examples of businesses using open principles to radically improve computer support.
But before we get into specifics, let‘s quickly explore the history and legal side of open source software. This will dispel some myths and help you understand how it empowers you as a customer.
Open Source 101 – A Quick Crash Course
The History and Values of Open Source
The open source movement began in the 1980s as computer hobbyists freely shared code. It promoted values like openness, collaboration, and empowering users with knowledge.
This was a rebuke of big proprietary companies like IBM and Microsoft hoarding source code. The GNU Operating System and Linux kernel exemplified the early open source spirit.
Today, open source values permeate the tech industry. Huge corporations rely on open source code like Linux and Apache. Transparency is now recognized as crucial for security.
The Law – Open Source Licenses Explained
Open source licenses like the GPL grant users key freedoms:
- To use the code freely for any purpose.
- To study how it works and modify it.
- To share copies with others.
Crucially, open source can be used both for personal use and commercially. For-profit businesses absolutely can build services around it!
So next time someone claims otherwise, you can set them straight on the law. Open source empowers users – it doesn‘t restrict them.
Now that the basics are covered, let‘s move on to real-world examples of open source improving computer support.
Open Success Stories – Empowering Models That Work
Here are just a few case studies of open principles powering real-world businesses and services:
Zonbu – A Linux PC For Hassle-Free Computing
Zonbu offers an innovative Linux-based PC for hassle-free computing.
For a one-time hardware cost, Zonbu handles all system administration behind the scenes. Your apps self-update and files sync seamlessly to the cloud.
Benefits include:
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No complex software to install or maintain.
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Automatic security updates with no viruses.
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Built-in data backup and redundancy for peace of mind.
For non-technical users, this can be a godsend. Zonbu takes Linux and makes it completely painless.
System76 – Powerful Linux Laptops Tailored For Each User
System76 manufactures top-of-the-line Linux laptops for consumers and businesses.
Before shipping, System76 experts customize each system to meet the customer‘s needs:
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Customizing driver settings for optimal compatibility.
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Installing must-have apps like Zoom, Slack, Photoshop, etc.
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Configuring security tools like firewalls tailored for you.
This white-glove installation service lets new Linux users hit the ground running. System76 handles the tricky setup so customers enjoy a smooth experience.
MMS – Ditching Windows To Reduce Costs
Managed Management Services (MMS) helps small businesses transition from Windows to Linux servers and workstations.
This immediately reduces licensing costs. But MMS takes it further by locking down Linux systems to fully prevent viruses and ransomware.
So not only do customers eliminate ongoing Windows licensing fees, but they avoid downtime from attacks plaguing Windows users.
MMS proves utilizing open source in business delivers better security at lower TCO than proprietary options.
Ubiquity Hosting – Secure Web Hosting Backed by Open Source
Secure web hosting provider Ubiquity utilizes open source tools for key infrastructure:
- Linux virtual private servers.
- Apache and Nginx web servers.
- MySQL and PostgreSQL databases.
- PHP for web applications.
This provides excellent performance at competitive prices. And open code lets them customize security features like mod_security web app firewalls.
Ubiquity exemplifies open source delivering robustness and security – at a fraction of the cost of proprietary alternatives.
As you can see, open principles power everything from consumer devices to mission-critical business infrastructure. The benefits and real-world track record are undeniable.
Now let‘s examine how to implement an open source approach to truly improve computer support.
Taking Geek Squad‘s Vision Forward The Open Source Way
The success stories above inspire us with what‘s possible. Next I‘ll provide concrete steps you or any computer technician can take to implement an open source service model.
One that provides better value and care for customers than Geek Squad ever could!
Step 1: Embrace Freedom of Choice in Software
The foundation is using the best software for each customer‘s needs:
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Linux provides a free Windows alternative without viruses. Great for home use.
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LibreOffice offers a free equivalent to Microsoft Office.
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GIMP replaces Photoshop for basic image editing.
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Don‘t limit yourself! Remain open to proprietary tools as needed like Office 365 for businesses heavily invested in that ecosystem.
The key is freedom of choice to use the right software. Never let company policies restrict you from using the best solution.
Step 2: Take an Open Business Approach
Rather than one-time transactions, focus on ongoing service. Build trusted relationships and empower users to take control of their systems.
- Offer monthly service plans covering tune-ups, maintenance, backups, etc. This prevents issues proactively.
- Publish fair, transparent pricing to foster trust.
- Contribute back to open source projects you utilize. This spreads knowledge.
Step 3: Make the User Self-Sufficient
Don‘t intentionally hide knowledge or overcomplicate. Instead, share expertise and teach best practices:
- Provide how-to guides and documentation for common tasks.
- Explain how to back up files, secure passwords, and choose safe software.
- Lock down systems to prevent misconfiguration, but allow user-friendly customization.
- Recommend easy-to-use hardware and software to prevent future issues.
Step 4: Fix Issues Permanently
Take time to understand root causes – don‘t apply superficial band-aids:
- Resolve software flaws completely through reinstallation, configuration fixes, etc.
- Recommend clean-slate hardware upgrades when aging computers keep failing.
- Set up automatic maintenance like patches, backups, antivirus scans.
- Schedule preventative tune-ups to catch small problems before they snowball.
Step 5: Stay Ethical
No high-pressure sales or bait-and-switch tactics:
- Clearly explain your experience and capabilities up front.
- Turn away requests for illegal/unethical activities.
- Stand behind your work with guarantees and warranties.
- Meet time estimates and don‘t overcharge.
- Focus on doing what‘s right for the customer, even if less profitable.
This comprehensive open approach results in computing systems that just work, with no frustrating recurring issues. Users gain confidence and vendors build trusted relationships.
Next I‘ll suggest real-world service packages and pricing so you can see how this can work financially.
Sample Service Offerings and Pricing
Will an open source model truly sustain a real business? Can it remain profitable while avoiding the exorbitant charges of Geek Squad?
Yes! Here are financial models for sustainable and ethical computer support businesses:
Monthly Maintenance Packages
For home users:
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Standard: $49/month. Includes 2 preventative tune-ups per year + 5 support calls.
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Premium: $89/month. Includes 4 preventative tune-ups per year + unlimited support calls.
For small business:
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Essentials: $99/month. Daily off-site backups for 1 server, 4 post-backup verifications per month, and support calls as needed.
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Plus: $199/month. Daily off-site backups for 3 servers, 8 post-backup verifications per month, and unlimited support calls.
These simple and predictable plans cover routine preventative maintenance. Highly cost-effective compared to break-fix approaches.
One-Time Services
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$99 Initial setup of a new Linux PC or Mac. Optimization, software installation, and hardening security.
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$149 Full scanning and removal of malware/viruses from an existing Windows PC.
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$299 Migration of an existing PC to a new Linux installation. Software replacement, data transfer, and user training.
No outrageous charges for simple services like Geek Squad‘s $99 just to walk in your door or $399 for a basic OS install! [7]
Hourly Support Rates
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$79/hour for home service calls. No fees just for showing up – pay only for actual time worked.
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$149/hour for business visits during normal hours.
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$299/hour for emergency after-hours business support.
The key is reasonable hourly rates in line with industry norms. None of Geek Squad‘s $400 per hour craziness! [8]
Geek Squad relies on overcharging because their model is fundamentally flawed. By utilizing open source and focusing on permanent solutions, you can offer fair pricing while customers receive superior service. It‘s truly a win-win.
Moving Forward Together
As you can see, the open source approach provides a clearly superior model for computer support. Customers receive affordable, high-value services that treat them with respect. Small businesses can thrive serving their community ethically.
So whether you‘re a fellow technician looking for a better model, or a customer seeking quality support, I hope this guide provided some valuable insights.
There‘s an excellent alternative to Geek Squad out there – one centered around openness, trust, and permanence. With open principles guiding the way, we can transform technology from a source of frustration into one of understanding and empowerment.
Let‘s connect if you would like to continue the conversation! I‘m always happy to chat more about how we can help computing work for you rather than against you.
Until next time, happy computing!