10 Best Pinterest Analytics Tools to Power Your Marketing Success in 2024

Want an edge on growing your reach and traffic with Pinterest in 2024? Make sure you‘re tapping into analytics.

With in-depth data on your audience and content performance, you can continuously fine-tune your Pinterest strategy for greater success.

In this post, I‘ll share my picks for the 10 best Pinterest analytics tools available to supercharge your marketing efforts this year. I‘ll provide insights to help you choose the right solution based on your needs and budget.

Let‘s dive in and explore how these tools can help take your Pinterest results to the next level!

Why Pinterest Analytics Matter

With over 430 million monthly active users, Pinterest presents a massive opportunity for marketers. But standing out requires understanding your audience and crafting content that resonates.

This is where analytics come in. Tracking key metrics provides visibility so you can identify what works and what doesn‘t. Then you can double down on what‘s effective.

According to Social Media Today, some of the most important Pinterest analytics to monitor include:

• Impressions – The number of times your pins have been seen. Measures reach and awareness.
• Engagements – Likes, comments, repins, and clicks show audience engagement.
• Click-through rate (CTR) – Clicks divided by impressions indicates content quality.
• Traffic – How many visitors are driven to your site by Pinterest. The money metric!
• Conversions – Goals like email sign-ups, purchases, etc. from Pinterest traffic. True ROI.

While Pinterest‘s native analytics under “Insights” provide a baseline view, they only scratch the surface.

Third-party analytics tools give marketers much deeper visibility into performance and audiences. This enables continuously optimized strategies that boost results.

Now let‘s explore the top Pinterest analytics options for unlocking greater marketing success in 2024!

1. Pinalytics

Best For: In-depth Pinterest analytics

Pinalytics is purpose-built specifically for analyzing Pinterest data. The tool provides robust tracking of all your key metrics in an easy-to-use dashboard.

With Pinalytics, you get helpful filtering options to segment your data. For example, you can analyze performance for specific date ranges or pin types.

Competitive benchmarking is also a useful feature. This lets you compare your performance against similar accounts on Pinterest.

Other notable Pinalytics capabilities include:

• Demographic data on your Pinterest audience
• Monitoring multiple accounts from one dashboard
• Integration with Google Analytics
• Scheduled email reports
• Conversion analytics

Pricing is straightforward with a forever free plan for your last 60 days of data. Paid plans start at a reasonable $9.99/month.

Experts recommend Pinalytics for its power and simplicity specifically for Pinterest marketers. It‘s an ideal solution for gaining comprehensive analytics.

2. Metricool

Best For: All social media analytics

Metricool provides an integrated analytics platform for major social networks including Pinterest.

While many tools here focus solely on Pinterest, Metricool gives you data across channels under one roof. This enables understanding performance holistically.

For optimizing your use of Pinterest, Metricool empowers you to:

• Track pins, boards, and profiles with key engagement and impression metrics
• Uncover demographic information on your audience
• Get content recommendations based on top performers
• Conduct competitor analysis
• Integrate Google Analytics for complete data
• Build custom reports suited to your needs

Pricing starts at a reasonable $16/month for Metricool‘s Starter plan. They also offer a free option for one connected account.

According to Social Media Today, Metricool stands out for its unified multi-platform analytics and competitive insights. It‘s a great fit for those managing diverse social channels.

3. Iconosquare

Best For: Instagram and Pinterest analytics

While Iconosquare rebranded to Dash Hudson, it remains a top-tier analytics tool specifically for Instagram and Pinterest.

For unlocking the power of Pinterest analytics, Iconosquare provides:

• Tracking for pins, boards, profiles, and hashtags
• Engagement metrics like clicks, closeups, repins
• Audience demographic and interest data
• Google Analytics integration
• Recommendations on best posting times
• Competitive benchmarking

Pricing starts at an affordable $9/month for one connected account. The tool scales up to suit larger brands too.

According to Social Media Today, Iconosquare is a standout for its demographic insights and Google Analytics integration. It‘s tailor-made for mastering Instagram and Pinterest.

4. Social Insider

Best For: Large brands and agencies

Social Insider provides enterprise-level analytics for major social platforms geared for bigger brands.

For marketers focused on Pinterest, Social Insider enables:

• Tracking pins, boards, profiles, hashtags
• Monitoring audience demographics and interests
• Uncovering top performing content
• Conducting competitor analysis
• Establishing historical performance trends
• Building custom reports
• Integrating Google/Meta Pixel

Robust features like custom reporting and pixel integration make Social Insider a powerful Pinterest analytics tool for large-scale brands.

Pricing is customized for each client based on needs. Social Insider is purpose-built for enterprises looking to take their social analytics to the next level.

5. Sprout Social

Best For: Comprehensive social media management

Sprout Social is an integrated social media platform with strong analytics capabilities.

For optimizing Pinterest, Sprout Social provides:

• Performance tracking for pins, boards, profiles
• Engagement metrics for repins, closeups, clicks
• Audience demographic and interest data
• Historical trends reporting
• Google Analytics and Facebook Pixel integration
• Competitive benchmarking

With robust features and platform integration, Sprout Social offers powerful analytics capabilities alongside its broader tools.

Pricing starts at $99/month for Sprout‘s Standard plan. According to Social Media Today, Sprout Social stands out for its audience insights and integration abilities. It‘s a top pick for all-in-one social management.

6. Tailwind

Best For: Pinterest-specific analytics

As a Pinterest-focused social media management platform, Tailwind offers excellent analytics.

Key capabilities include:

• Tracking pins, boards, profiles, hashtags
• Monitoring repins, closeups, clicks
• Conversion analytics for goals like email sign-ups
• Audience demographic information
• Identifying top performing content
• Recommendations to boost engagement

Tailwind provides robust Pinterest-specific analytics starting at just $9.99/month.

Experts recommend Tailwind for its audience and conversion insights purpose-built for mastering Pinterest marketing. The tool is intuitive yet powerful.

7. Sendible

Best For: Affordable social analytics

As a social media management platform, Sendible offers versatile analytics capabilities.

For Pinterest marketers, Sendible provides:

• Tracking pins, boards, profiles
• Monitoring engagement metrics
• Audience demographic information
• Google Analytics integration
• Custom reporting building

Sendible offers these robust features starting at just $29/month. The tool scales up to suit larger brands too.

Experts recommend Sendible for its affordable pricing. It puts powerful analytics within reach of most small businesses and startups.

8. Quintly

Best For: Facebook, Instagram, Twitter analytics

Quintly is an integrated social analytics tool with great support for Facebook, Instagram and Twitter. But it also enables solid Pinterest tracking.

Notable Pinterest capabilities include:

• Performance tracking for pins, boards, profiles
• Engagement metrics for repins, clicks, closeups
• Audience demographic and interest insights
• Google Analytics integration
• Custom reporting building

Prices start at $29/month. Quintly is recommended by Social Media Today for its demographic analytics and custom reporting power across social platforms.

9. Keyhole

Best For: In-depth social media analytics

Keyhole provides enterprise-level social media analytics across networks like Twitter, Instagram, YouTube, Facebook and Pinterest.

For Pinterest specifically, Keyhole enables:

• Tracking pins, boards and profiles
• Monitoring repins, closeups and other engagement
• Analyzing audience demographics
• Identifying top performing content
• Establishing historical performance trends
• Conducting competitor analysis
• Integrating Google Analytics

Robust features like historical performance trends and competitive analysis make Keyhole incredibly powerful. Pricing starts at $99/month.

According to Social Media Today, Keyhole stands out for its depth of data. It‘s purpose-built for large brands seeking next-level analytics across social channels.

10. Hootsuite

Best For: Basic social media analytics

As a highly popular platform, Hootsuite offers straightforward analytics capabilities alongside its broader social media management tools.

For Pinterest marketers, Hootsuite provides:

• Profile, board and pin tracking
• Monitoring key engagement metrics
• Audience demographic insights
• Custom report building
• Google Analytics integration

While more limited than other tools here, Hootsuite offers solid fundamental analytics – especially considering their free plan option. This makes them one of the most accessible tools to get started with.

Paid Hootsuite plans start at $49/month, providing more robust capabilities. The platform is regarded for its ease of use and flexibility.

Choosing the Right Analytics Tool for You

With so many great analytics options, how do you determine which one is right for your needs?

The best Pinterest analytics tool depends on factors like:

Your marketing objectives – Do you want to track audience growth? Website conversions? All of the above? Your goals should dictate the data you need.

Budget – Prices range from free to enterprise-level. Figure out what you can reasonably spend each month for the analytics capabilities you desire.

Your skill level – Some tools are intuitive for beginners while others have steeper learning curves but more powerful features.

Platforms to track – All social channels or just Pinterest? Unified analytics can provide unique holistic insights.

To help summarize, here‘s a comparison table of the top tools:

Tool	Key Benefits	Pricing	Best For
Pinalytics	Specialized for Pinterest	Starts at $9.99/month	In-depth Pinterest analytics
Metricool	Unified multi-platform analytics	Starts at $16/month	Cross-channel social media analytics
Iconosquare	Robust Instagram & Pinterest analytics	Starts at $9/month	Top analytics specifically for Instagram and Pinterest
Social Insider	Custom reporting capabilities	Custom enterprise pricing	Large brands needing advanced, custom analytics
Sprout Social	Audience insights & platform integration	Starts at $99/month	Comprehensive social media management with strong analytics
Tailwind	Conversion analytics	Starts at $9.99/month	Purpose-built Pinterest analytics and optimization
Sendible	Affordable pricing	Starts at $29/month	Powerful yet affordable social analytics for small brands
Quintly	Custom reporting across social channels	Starts at $29/month	Unified analytics across Facebook, Instagram, Twitter, Pinterest
Keyhole	Historical trends & competitive analysis	Starts at $99/month for 2 users	Large brands needing advanced analytics across social channels
Hootsuite	Ease of use & free plan	Paid plans start at $49/month	Basic social media analytics alongside management tools – great for getting started

Using Pinterest Analytics Effectively: Tips from the Experts

To truly maximize value from Pinterest analytics, you need to go beyond just looking at the data. Here are some expert tips to use analytics effectively:

• Set goals for key metrics so you have targets to optimize towards. For example, aim for a 2% click-through rate on pins.
• Compare different content types/styles to identify what resonates most with your audience. Try different pin layouts, images, captions, etc. and see which get the best engagement.
• Analyze performance by time of day/day of week to determine ideal posting schedules based on when your audience is most active on Pinterest.
• Review demographic data to create buyer personas and tailor content accordingly. Lean into what interests your audience.
• Monitor competitors to see what performs well in your niche. Emulate their success while putting your unique spin.
• Integrate Google Analytics to connect website traffic and conversions back to the pins driving them.
• Automate reporting to have key metrics delivered to your inbox on a consistent schedule.
• Actually apply insights by creating content and optimizing your strategy based on the data. Analytics are only effective if actioned.

By leveraging your analytics toolset to uncover performance opportunities and continuously improve, your Pinterest presence will thrive!

Let the Data Lead You to Pinterest Marketing Success

While Pinterest offers immense potential to engage targeted audiences, standing out takes effort. Dialing in your strategy based on in-depth analytics is key.

I hope this overview of the 10 best Pinterest analytics tools for 2024 gives you clarity on which solution is best aligned to your needs. From barebones free options to advanced enterprise platforms, there‘s an analytics service fit for any marketer.

The best approach is to simply get started with one of these tools. Once you begin tracking key metrics and audience insights, you‘ll be equipped to make data-backed decisions taking your Pinterest presence to the next level.

Have any questions on selecting a Pinterest analytics platform? Feel free to reach out! I‘m always happy to help fellow marketers succeed with their social media strategies.