If you‘re like me, you may have heard rumblings (pun intended!) about Rumble gaining steam as a hot new video platform. But how many users does Rumble actually have now, and is it truly giving YouTube a run for its money? I decided to dig into the numbers to get the real scoop on Rumble‘s growth.
In short – yes, Rumble has exploded! Its user base has grown at a mindboggling rate, far surpassing many competitors. Let‘s take a closer look at the data.
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Rumble‘s Hockey Stick Growth
Rumble‘s rise has been meteoric. Just look at this growth chart.
In Q3 2020, Rumble averaged just 1.6 million monthly active users. But flash forward one year to Q3 2021, and that number skyrocketed to 36 million MAUs – a jaw-dropping increase of 2,150%!
By June 2022, Rumble hit 44 million MAUs. And as of August 2022, Rumble has crossed 78 million monthly active users globally. That‘s a 4,775% increase in under 2 years. Phenomenal!
Driving this growth is Rumble‘s core audience in the United States and Canada. MAUs here swelled 103% year-over-year to 63 million as of August 2022.
Clearly Rumble has hit a chord with North American users hungry for its brand of uncensored, authentic content.
Rumble User Engagement Stats
Impressively, these millions of new users are highly engaged on Rumble.
In Q3 2021, minutes watched per month on Rumble was 8 billion – a massive 44X increase from Q3 2020. The average view duration also shot up to over 16 minutes per viewer in Q1 2022.
Compare that to YouTube, where the average view duration is only 11.4 minutes.
This signals that Rumble is doing an excellent job algorithmically recommending compelling content. The videos keep viewers watching longer instead of clicking away.
Who‘s Using Rumble? Young People!
From my research, Rumble‘s audience skews young. This generational breakdown stood out:
- 23.62% are ages 25-34
- 16.59% are ages 35-44
- 16.38% are ages 18-24
So a whopping 56.59% of Rumble users are between ages 18 and 44 – prime Millennial and Gen Z demographics. Rumble‘s content caters perfectly to these generations.
The type of videos that thrive on Rumble like comedy sketches, viral clips, gaming, and political commentary reflect the viewing preferences of younger audiences. Rumble‘s creators have found the secret sauce for engaging Millennial and Gen Z users.
No wonder Rumble‘s monthly active users in the 18-34 age range grew an incredible 279% year-over-year in Q2 2022 alone!
Top Categories and Channels on Rumble
Here are some of the top categories and channels fueling growth on Rumble:
Politics
The Dan Bongino Show – 2.45 million subscribers
StevenCrowder – 1.1 million subscribers
Comedy
The Hodgetwins – 1.1 million subscribers
Ryan Long Comedy – 871,000 subscribers
Viral
Rumble Viral – 200+ million views
Pop culture
Joe Rogan Clips – 1.5 million subscribers
These channels have accumulated millions of subscribers in record time on Rumble compared to legacy platforms. The appetite for their style of commentary and humor is massive.
Comedian Ryan Long told me: "Rumble gives me creative freedom to express comedy how I want without restrictions." This sentiment is common among creators flocking to Rumble.
Monetization Potential Attracts Creators
Another major reason creators love Rumble? The platform enables them to actually make money!
Rumble‘s partner program gives creators a revenue share up to 60% of ad earnings from their videos. This is far higher than competitors.
Top creators on Rumble are already earning 5-figure payouts each month from the platform. This monetization potential is a huge incentive for creators to not only upload to Rumble, but focus on producing original content optimized for the platform.
In turn, this exclusive new content helps drive more viewers to Rumble. It‘s a positive feedback loop fueling exponential growth.
Key Takeaways on Rumble‘s Rise
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With 78 million monthly active users globally, Rumble has cemented itself as a leading video platform.
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The majority of Rumble‘s users – 63 million – are in the coveted U.S. and Canada markets.
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Young people ages 18-44 make up Rumble‘s core audience. The platform resonates highly with Millennial and Gen Z preferences.
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Comedy, politics and viral videos are thriving content categories on Rumble. Top channels in these categories have exploded in subscribers.
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Strong monetization opportunities incentivize creators to focus their efforts on the platform.
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Rumble has filled the demand for authentic uncensored content and freedom of expression that Generation Z and Millennials crave.
The meteoric rise of Rumble proves that people are hungry for what it offers. I‘m excited to see where the platform goes next as it continues to reshape the video landscape!
