As a TV buyer in 2022, you‘re spoiled for choice. But two brands likely on your shopping list are industry titans Samsung and Vizio. They both make impressive smart TVs packed with features. However, there are some key differences that may make one brand a better fit for you over the other. Let‘s compare Samsung vs Vizio TVs in-depth so you can decide which reigns supreme this year based on your needs.
Contents
At a Glance: Samsung vs Vizio TVs
Before we dive into the nitty gritty details, here is a high-level overview of how Samsung and Vizio TVs compare:
| Specs | Samsung QLED TV | Vizio OLED TV |
|---|---|---|
| Price | $$$ | $$ |
| Display Tech | QLED (quantum dot LED) | OLED |
| Resolution & Sizes | 4K, 8K / 55" to 85"+ | 4K / 55" to 83" |
| HDR Support | HDR10, HDR10+, HLG | HDR10, Dolby Vision, HLG |
| Refresh Rate | Up to 120Hz | Up to 120Hz |
| Smart TV OS | Tizen | SmartCast, Google TV |
| Voice Assistant | Bixby, Amazon Alexa, Google Assistant | Google Assistant, Amazon Alexa |
| Gaming Features | VRR, ALLM, low input lag | VRR, ALLM, low input lag |
| Audio | Object tracking sound (OTS) | Virtual:X immersive audio |
| Warranty | 1 year | 2 years |
As you can see, Samsung TVs tend to have more advanced display specs, smarter platforms powered by Tizen OS, and innovative audio features like OTS.
But Vizio TVs hold their own with gorgeous OLED displays, support for Dolby Vision HDR, competitive gaming features, and better warranties. Vizio also comes out ahead in price, giving you more bang for your buck.
Now let‘s take a deeper look at how these two popular brands compare across the key factors you evaluate when choosing a new television.
Picture Quality Showdown
The most important feature of any new TV is how good the picture looks. Samsung and Vizio both produce TVs capable of stunning 4K and 8K clarity, gorgeous HDR imaging, and bright, accurate colors. But they achieve this using different display technologies:
QLED vs OLED – Samsung uses QLED panels on their premium sets. The "Q" stands for quantum dots – a layer of nano-sized crystals that supercharges color volume and brightness through quantum physics. Vizio has embraced the ultra-rich OLED display technology on their high-end TVs. OLED uses self-illuminating pixels that can turn off completely for infinite contrast and perfect blacks.
Resolution – When it comes to resolution, Samsung has more options for large screen 8K TVs in their lineup, in addition to 4K models ranging from 43 inches up to 85+ inches. Vizio focuses on the 4K Ultra HD space in sizes from 40 inches to 83 inches. They don‘t currently sell 8K.
HDR – All modern TVs support basic HDR content thanks to specs like HDR10 and HLG. But Samsung also supports HDR10+ – an enhanced HDR format with scene-by-scene adjustments for optimal imaging. Vizio TVs counter with Dolby Vision, which also offers dynamic scene-based HDR tuning.
Brightness – Samsung‘s 2022 Neo QLED 4K TVs achieve around 2000 nits peak brightness for HDR content based on lab tests. Vizio‘s new lineup with mini-LED backlights also impress, hitting up to 1600 nits in testing. This brightness allows for bolder HDR highlights.
Contrast – Samsung‘s Neo QLED panels reached nearly 1.7 million:1 native contrast in testing, while Vizio OLED TVs deliver effectively infinite contrast with their self-emitting pixel technology. This results in mesmerizing black levels.
Viewing Angles – With their self-emitting OLED pixels, Vizio TVs maintain color accuracy and contrast at wider off-angle viewing better than Samsung QLED models. Quantum dot filters can struggle off-axis.
Refresh Rate – To reduce motion blur in fast action scenes, Samsung packs in up to 120Hz native refresh rates. Vizio high-end models also support up to 120Hz along with variable refresh rate. This results in smoother, sharper imagery during sports and gaming.
Upscaling – Lower resolution content doesn‘t always look great on an ultra sharp 4K or 8K screen. But Samsung‘s powerful processor and machine learning algorithms do an amazing job upscaling HD and lower resolution sources. Vizio also produces solid upscaled 4K video.
Gaming – For serious console or PC gamers, Samsung packs in gaming-centric features like ultra-low input lag and variable refresh rate support, which enhances visual fluidity. Vizio also offers low lag times and VRR on new 2022 models, making them solid gaming TVs.
So which brand wins in picture quality? While the technologies differ, both Samsung QLED and Vizio OLED TVs are capable of stunning contrast and color along with sharp clarity. Samsung may have a slight edge in terms of brightness, smooth motion, and gaming capabilities. But for deep blacks and better off-angle viewing, Vizio OLED is hard to beat. It‘s too close to call!
Smart TV & Extra Features Face-Off
Beyond just display quality, today‘s smart TVs let you stream movies, shows, sports, music, and more all from an intuitive, connected interface. Here‘s how Samsung and Vizio smart TVs compare:
Smart TV OS – Samsung uses their proprietary Tizen software as the interface for smart features. Tizen offers a clean design, easy navigation, and comprehensive app selection. Vizio TVs utilize the SmartCast platform along with Google TV or Amazon Fire TV editions. All Vizio options provide robust app libraries.
Voice Assistants – Voice is the future of TV controls. Samsung TVs work with Bixby for intuitive voice navigation and search. They also support Amazon Alexa and Google Assistant. Vizio likewise enables Google Assistant and Alexa voice commands.
Screen Mirroring – Samsung‘s TVs let you mirror your smartphone or tablet screen directly to your TV using native apps like SmartThings. Vizio alternatively offers built-in Chromecast support for wirelessly casting content from mobile apps.
Personalization – Samsung provides personalized TV recommendations and profiles for each user in your home. Vizio does not currently offer user profiles and tailoring.
Remote Control – The included remotes also differ – Samsung‘s SolarCell remote can be charged via solar power or USB for lower waste. Vizio‘s remotes rely on typical batteries. Both include shortcut buttons for popular streaming apps.
Extra Features – Some additional Samsung extras include Multi-View for splitting the TV into quadrants, mobile device USB file sharing, and an ambient mode that displays art when idle. Vizio also offers novel extras like a built-in Apple TV+ app and support for AirPlay via iPhone.
Apps – Where sheer number of apps is concerned, Samsung claims over 5,000 apps on Tizen in 2022 compared to around 300 for Vizio‘s SmartCast platform. But all major streaming services are present on both.
Overall, you can‘t go wrong with the smart features on either Samsung or Vizio‘s newest TVs. But Samsung does have a leg up when it comes to the Tizen interface, voice control options, personalization, and extra capabilities like Multi-View.
Audio Quality Breakdown
While many TV buyers opt for a sound bar, decent built-in speakers are still important. Here‘s how audio shakes out between Samsung and Vizio:
Speaker Config – Samsung packs in more speaker drivers into their sets. For instance, the 2022 S95B OLED model sports a 4.2.2 channel setup with 60 watts of power. Vizio‘s premium MQX model includes a 2.1 channel 30 watt system with less directional sound.
Sound Formats – High-end Samsung TVs support advanced audio like Dolby Atmos for 3D, immersive sound effects. Vizio also includes Dolby Atmos support on select TVs, along with DTS:X audio format decoding.
Sound Enhancement – Samsung includes their Object Tracking Sound+ mode that correlates audio directionality with on-screen movement. Vizio‘s TVs come equipped with similar virtual surround sound modes like Virtual:X.
Bass – With dedicated woofers included, Samsung TVs like the QN90B produce deep, punchy bass you can feel. Vizio sound quality is pleasing, but lower powered with less emphasis on bass response.
Dialogue Clarity – Thanks to dedicated center channel drivers, Samsung QLED TVs make dialogue crisp and clear sounding. Vizio‘s audio is reasonably clear, but can sound a little flat or hollow at times.
Volume Consistency – Higher-end Samsung TVs dynamically adjust audio output across streaming apps and inputs for consistent loudness. Vizio TV volume can spike uncomfortably between apps.
Soundbars – Luckily, both Samsung and Vizio make fantastic soundbars you can pair over HDMI ARC to vastly improve your audio experience.
When evaluating purely the built-in speakers, Samsung tends to have the upper hand for power, bass presence, directional sound, and consistency. But a Vizio TV matched with a Vizio M-Series sound bar can still bring the theater experience home. For the best audio immersion, external speakers are recommended either way.
Design & Build Quality Differences
While we don‘t recommend buying a TV based on looks alone, aesthetics and build quality do matter – especially when you‘re spending hundreds or thousands of dollars. Here are some design differences between Samsung and Vizio:
Style – This comes down to personal taste, but Samsung TVs tend to feature thinner, strikingly modern designs with nearly non-existent bezels and stylish silver or black finishes. Vizio TV frames are a bit thicker but the sets still look attractive.
Screen Sizes – Samsung offers one of the widest size ranges, with TVs as small as 32 inches ranging up to monstrous 98-inch 8K models. Vizio scales from 40-inch screens to 83-inch models currently. No compact or giant TV options.
Feet & Stands – Samsung sticks with centrally-mounted stands comprised of solid metal for stability. Vizio stand designs vary across models in shape and location, but also provide sturdy support.
Wall Mounting – Both brands offer standard VESA mounting patterns for those who prefer to wall mount their television. Dynamically adjusting screen tilt and role are lacking.
Screen Types – In addition to flat screens, Samsung uniquely provides options for their eye-catching curved display TVs like the QN95B for more cinematic immersion. Vizio focuses on flat screens only at this time.
Frame & Bezel – You‘ll be hard pressed to find a thinner profile TV than Samsung‘s premium Neo QLED models with their virtually non-existent bezels. Vizio edges remain reasonably trim but not seamless like Samsung.
Durability – In CNET‘s TV reliability surveys, both Samsung and Vizio fare well in long-term testing thanks to solid component quality, but Samsung garners slightly higher ratings for lifespan and durability.
Samsung certainly triumphs when it comes to modern design and craftsmanship. But Vizio TVs still serve up gorgeous 4K and OLED screens at a more down to earth price point.
Pricing and Value Comparison
Of course, price plays a major role in choosing a new television. And Samsung and Vizio take very different approaches here:
Entry-Level – Vizio consistently beats Samsung when it comes to budget-friendly HD and 4K TV models. You can snag a 50" Vizio 4K smart TV for under $400 in many cases. Comparable Samsung sets still run over $500.
Mid-Range – The price gap is also apparent in the middle tiers. A 65" Vizio 4K OLED like the OLED65-JR can be found between $800-$1200. Samsung‘s QN65QN90B QLED model clocks in around $2200.
Flagship – On the high-end, a 77-inch Samsung QN800B 8K Neo QLED runs over $5000. Vizio‘s top-of-the-line 85" Class MQX85 Series 4K TV lands at around $4000. Still pricey, but significantly cheaper than Samsung elite offerings.
Technology for Price – When it comes to value, Vizio manages to include fantastic technology like OLED panels and 120Hz refresh rates for hundreds less than Samsung. You get strong performance at lower costs.
Sales Discounts – Vizio TVs also see steeper sale prices throughout the year, offering great deals on premium technology. Samsung sales do pop up, but discounts aren‘t as deep or frequent.
Without question, Vizio dominates when it comes to affordable pricing at every TV tier. The savings grow more significant as TV sizes and features increase. Samsung does justify its premium prices with best-in-class performance and design. But Vizio remains the value leader.
Bottom Line: Samsung vs Vizio
When all factors are weighed – picture and audio quality, smart features, design, and value – Samsung slightly edges out Vizio as the superior TV brand in 2022 based on their cutting-edge display technology, innovative extras like solar remote charging, and industry-leading polished designs.
However, Vizio remains a stellar choice if you crave those same premium viewing experiences and features at hundreds less than Samsung‘s offerings. Unless money is no object, Vizio likely brings you more bang for your buck.
Here are some final takeaways on choosing Samsung vs Vizio for your next television:
-
If you demand the very best TV picture quality and audio immersion with an unlimited budget, Samsung Neo QLED or QNED Mini-LED models are hard to beat.
-
If you want amazing OLED picture quality at a more affordable price point, Vizio 4K OLED TVs make for a spectacular yet cheaper OLED option over Samsung.
-
For gaming, Samsung and Vizio both satisfy with gaming features like VRR and low input lag for smooth play. Samsung offers some extras like ultrawide aspect ratio support.
-
For the smart TV interface and voice control flexibility, Samsung has an edge with the intuitive Tizen OS and Bixby assistant.
-
For shoppers who want a big screen at the lowest prices, Vizio reigns supreme with budget-friendly 50 to 70 inch options.
Whichever brand you choose, rest assured you’re getting an exceptional modern television. Let your budget, priorities around features and performance, and stylistic tastes drive your final Samsung vs Vizio decision. Enjoy your new smart TV!
