Stripe has become one of the leading online payment processors in just over a decade since its founding. But how many people actually use Stripe?
With over 2 million customers worldwide and over 3.1 million active websites using Stripe, it‘s safe to say it has a significant global reach. However, hard data is difficult to find since Stripe keeps much of its metrics private.
In this comprehensive guide, we‘ll share the latest available statistics and insights into Stripe‘s business, including:
- How many Stripe users and customers there are
- Stripe‘s market value and revenue
- Stripe‘s business model and how it earns revenue
- Number of Stripe employees
- Profiles of major companies using Stripe
Let‘s dive in!
Contents
How Many Stripe Users Are There?
According to Stripe‘s latest reported data, the company has over 2 million customers worldwide.
The majority are small and medium sized businesses, but Stripe also serves some big names like Amazon, Etsy, Walmart, Wayfair, and Target.
In terms of websites, over 3.1 million active sites use Stripe as their payment processor.
While PayPal still holds the top spot for payment processors, Stripe has firmly claimed second place when looking at market share and number of users.
Who Uses Stripe? Demographics and Company Profiles
Stripe operates in 47 countries currently. Their top 5 markets by number of users are:
- United States: 250,957
- United Kingdom: 56,521
- Canada: 31,697
- France: 31,249
- Japan: 29,904
Stripe supports 32 different payment methods including credit cards, debit cards, bank transfers, and digital wallets.
The COVID-19 pandemic accelerated Stripe‘s user growth, as more commerce shifted online and businesses needed to adapt for contactless digital payments.
Here are some of the most well-known major companies using Stripe today:
Amazon
The ecommerce giant uses Stripe to power payments for Amazon Pay, its digital wallet. Amazon Pay allows customers to check out quickly across different sites around the web using their Amazon account.
AliExpress
Owned by Chinese retail giant Alibaba, AliExpress leverages Stripe to securely process payments on its platform. The site connects Chinese manufacturers with buyers around the world.
Apple
Apple uses Stripe as one of its payment providers for the App Store, Apple Music, iCloud, and other services. App developers can also implement Stripe directly into their iOS apps.
Etsy
The handmade and vintage goods marketplace started using Stripe in 2014 to run payments for its millions of creative small businesses and entrepreneurs.
Walmart
Stripe powers the payments for Walmart‘s developer platform, allowing other companies to integrate solutions with Walmart‘s ecommerce infrastructure.
Target
Target utilizes Stripe as its payment processor for Target.com and integrates with Stripe tools to optimize conversion and customer experience.
Wayfair
The popular online furniture and home goods store uses Stripe to smoothly manage payments across its family of retail sites.
ASOS
This leading online fashion destination implemented Stripe to provide localized payment methods for its customers in 200+ countries.
Samsung
The South Korean electronics giant uses Stripe for accepting payments in its app store, Samsung Pay, and other Samsung services.
eBay
While PayPal owns eBay, the marketplace also uses Stripe to process some payments globally, especially credit card transactions.
Mercari
The mobile-focused online marketplace taps Stripe to securely handle all financial transactions between its buyers and sellers.
Wish
Wish connects Chinese merchants with global bargain hunters and leverages Stripe to process payments in over 100 currencies.
Otto
Germany‘s largest online retailer, Otto uses Stripe to power seamless localized payments in each country where it operates.
Newegg
Stripe‘s payment and fraud prevention tools help this major electronics e-retailer minimize risk and maximize sales conversions.
Chewy
The leading pet supplies store processes all credit card transactions through Stripe, even those originating in-store.
CBS Sports
Fans can purchase access to live streams of sporting events directly on CBSSports.com using Stripe‘s payment system.
Poshmark
This popular social commerce app for buying and selling clothing integrated Stripe in 2021 to enhance payment flexibility.
Stripe’s Value and Revenue
As a private company, Stripe does not disclose its detailed financials. But based on expert estimates, Stripe was valued at $95 billion as of early 2022.
For 2019, estimates pegged Stripe‘s revenue at $3.4 billion. Their revenue has likely grown substantially since then as Stripe‘s user base and market share expanded.
Stripe has also raised over $2 billion in funding from investors since its start. Key investors include Elon Musk, Peter Thiel, and major venture capital firms like Sequoia Capital and Andreessen Horowitz.
How Does Stripe Make Money?
Stripe earns revenue through a variety of fees and services:
- Transaction fees – Stripe charges 2.9% + $0.30 for each transaction processed on their platform. Some add-on products carry additional fees.
- Subscriptions – Customers pay a monthly fee for access to Stripe‘s tools and features. Pricing scales based on usage and transaction volume.
- Interchange fees – A small percentage fee taken from each credit card payment. This is shared revenue from card networks.
- Interest revenue – Stripe‘s lending arm, Stripe Capital, provides cash advances and loans to customers and earns interest.
- Issuing fees – Fees for creating and managing cards through Stripe Issuing.
- Startup equity – Stripe occasionally takes an ownership stake in startups using Stripe services. When those companies exit or go public, Stripe shares in the gains.
With over 20 different products available, Stripe has built a diversified financial services ecosystem and revenue engine. Its pricing model scales along with its customers too.
How Many Employees Does Stripe Have?
As of 2021, Stripe employs around 2,500 people globally.
The company has major offices located in San Francisco, Seattle, Dublin, Singapore and 6 other cities.
Roughly 28% of Stripe‘s staff works outside the United States. Ireland is Stripe‘s second biggest engineering hub behind only San Francisco.
Some of the most common job functions at Stripe include:
- Account Executives
- Accounting Analysts
- Administrative Business Partners
- Backend & API Engineers
- Business Technology Managers
- Compliance Managers
- Compliance Testing Analysts
- Customer Support Representatives
- Data Scientists
- Designers
- Finance Managers
- Frontend Engineers
- Legal Counsel
- Product Managers
- Sales Representatives
- Software Engineers
- Solutions Architects
- Technical Program Managers
- Visual Merchandisers
Stripe is frequently ranked as one of the most desirable tech companies to work for thanks to its engineering-driven culture, benefits, and competitive compensation.
According to Glassdoor, the average Stripe salary ranges from $63,000 for Customer Support to $245,000 for Engineering Managers. Stripe software engineers earn around $170,000 on average.
Conclusion
In just over a decade, Stripe has managed to become a global leader in online payments with millions of users worldwide.
Its customer-centric tools and developer platform make it easy for companies of all sizes to accept payments online and expand globally.
Stripe now powers payments for household names like Amazon, Apple, Target, Uber, and thousands of small businesses. Its growth has led Stripe to be valued at nearly $100 billion.
Yet Stripe has done this while revealing very little hard data about its business, keeping metrics like number of customers and revenue closely guarded secrets.
While Stripe faces competition from the likes of PayPal, Square and tech giants getting into fintech, its product edge and loyal user base put it in prime position for continued expansion and success.
Sources
- CB Insights
- Expanded Ramblings
- Forbes
- Influencer Marketing Hub
- Product Mint
- Similar Tech
- Stripe Customers
- Stripe Global
- Stripe Jobs
- Indeed
- Thrive My Way
Related
- Payment Processing Industry Trends
- How Does Stripe Compare to PayPal?
- Is Stripe Better than Square?
- How Stripe Is Disrupting the Payment Industry
- The Story and Growth of Stripe
