Wondering how to create eye-catching videos to boost your Instagram game this year?
As a social media pro, I‘ve tested all the top video maker apps – and I‘m excited to share the 5 best options with you today!
Videos bring Instagram profiles to life. And the good news is, you don‘t need fancy video editing skills to make amazing content.
These user-friendly video maker apps allow anyone to create stunning videos in minutes!
In this post, you‘ll discover:
- Key stats on why video is essential for Instagram
- The top 5 video makers for Instagram based on value, features and ease of use
- Detailed comparisons of each platform‘s strengths
- Pro tips for creating videos that engage Instagram audiences
Let‘s dive in!
Contents
Why You Need Video on Instagram
Here are some compelling stats that show why video should be part of your Instagram strategy:
- 500 million Instagram users watch video daily, with 100 million on IGTV
- Videos generate 135% more engagement than photos
- Brands see 2-3x more engagement when posting videos vs images
- 64% of consumers make a purchase after watching a brand‘s video
With numbers like these, it‘s clear that if you want to grow your reach and engagement on Instagram, video content is a must!
The 5 Best Instagram Video Makers for 2024
I‘ve tested all the top tools that help you make videos optimized for Instagram without any technical skills needed.
Based on value, features, ease of use and more – here are my picks for the 5 best Instagram video makers this year:
1. Adobe Spark Video
Adobe Spark is perfect for quickly making professional videos with its huge template library and easy customization.
Key Features:
- Hundreds of customizable video templates for all styles and formats
- Easy drag-and-drop editing – just add your own text, images, colors
- Handy auto-resize feature optimizes videos for any social platform
- Animated text, graphics, overlays take videos up a notch
- Option to upload your own video clips or use stock content
- Create square videos for Instagram feed, vertical for Stories
With Spark Premium ($9.99/month), you unlock even more assets, graphics, plus auto-creation features.
If you want to make pro-level videos super fast, Adobe Spark is a top choice.
2. Biteable
Biteable makes social media video creation a breeze with its huge template library designed specifically for platforms like Instagram and Stories.
Key Perks:
- 150+ Instagram-optimized video templates
- Easy drag-and-drop customization of templates
- Insert your own photos/videos or use Biteable‘s media library
- 100,000+ video clips, images, illustrations and shapes
- Animated charts, text and logos spice up videos
- Awesome animations and transitions for pro-level videos
- Auto-crop delivers perfectly sized videos for all platforms
Biteable offers a forever free version along with paid plans starting at $29/month for more capabilities.
Overall, Biteable is fantastic for producing videos quickly that align to the latest social trends and styles.
3. Animoto Video Maker
Animoto makes it super simple to turn photos and video clips into pro-quality videos in just minutes with its drag-and-drop video builder.
Why It‘s Great:
- 100+ polished video templates for any social media niche
- Easily customize templates by adding your own visuals
- Select from different layouts, themes and aspect ratios
- Animoto automatically adds transitions and motion for sleek videos
- Get feedback and approvals before publishing
- Built-in collaboration tools
- Handy insights to track and improve video performance
- Square and vertical formats perfect for Instagram
Animoto has a free tier to test it out – and paid plans as low as $9/month.
For easy video creation in minutes, Animoto is a stellar choice.
4. InVideo
InVideo makes it crazy-easy to produce eye-catching videos with its library of templates and AI-powered editing features.
What Makes It Great:
- 10,000+ customizable templates for any video style
- AI automatically adds animations, transitions and effects
- Drag-and-drop interface to arrange clips and add graphics
- Built-in tools like text-to-speech and voice recording
- Stock media library with 1M+ photos, video clips and graphics
- Auto-resize delivers videos optimized for all social platforms
- Collaborate and get feedback from your team
- Detailed analytics help refine your video strategy
InVideo has a basic free version but their paid plans give you more capabilities and assets.
For accelerated video creation powered by AI, InVideo is a top contender.
5. Renderforest
Renderforest makes it easy for first-timers to create stylish videos through drag-and-drop editing and quality templates.
Notable Features:
- Intuitive, easy-to-use interface perfect for beginners
- Thousands of professional templates for social media
- Upload your own visuals and arrange via drag-and-drop
- Access Renderforest‘s stock media library right inside the editor
- Insert graphics, icons and text with stylish animations
- Library of intros, outros and transition clips
- Tools to trim, rearrange and resize clips
- Automatic platform optimization, including for Instagram
- Affordable add-on options like pro voiceovers
While Renderforest has a limited free version, paid plans start at only $9/month.
Renderforest makes it easy for anyone to create quality videos in minutes – fantastic for social media beginners!
Comparing the Top 5 Instagram Video Makers
Now that you know the 5 best video makers for Instagram this year, let‘s compare their key features, capabilities and pricing options.
| Platform | Key Features | Pricing | Best For |
|---|---|---|---|
| Adobe Spark | Hundreds of customizable templates; Animated text and graphics; Auto-resize for all platforms; Premium assets with paid plan | Free or $9.99/month | Quick and easy video creation; Adding pro-level effects |
| Biteable | 150+ Instagram-specific templates; Animations and transitions; Auto-crop to size; Huge media library; Free forever plan | Free or $29+/month | Optimized video ads and posts for Instagram and Stories |
| Animoto | 100+ templates; Drag-and-drop customization; Themes and styles; Automated motion; Collaboration features; Analytics | Free or $9+/month | Ease of use; Awesome motion graphics; Brand videos |
| InVideo | 10,000+ templates; AI editing; Voiceover and text tools; Stock media library; Custom branding capabilities | Free or $10+/month | AI-automated creation; Social media videos at scale |
| Renderforest | Intuitive interface; Thousands of templates; Media library access; Animated text and graphics; Automatic sizing | Free or $9+/month | Beginner-friendly; Quick and easy; Affordability |
As you can see, each platform has unique strengths. Pick the one that aligns best to your video creation experience level, content volume needs and budget.
Next, let‘s run through some pro tips and best practices for creating videos optimized for success on Instagram!
How to Create Engaging Instagram Videos: A Step-by-Step Guide
Once you‘ve selected an amazing video maker app, here are 7 tips to help you produce videos that captivate audiences on Instagram:
1. Optimize Video Length
Keeping videos short and snappy is key. For Instagram feed posts, aim for 30-60 seconds maximum. For Stories, 10-15 seconds is ideal.
Trim clips to highlight only the most engaging moments. This ensures you keep viewers interested from start to finish.
2. Use Eye-Catching Visuals
Top-quality visuals – both photos and video clips – are essential for an Instagram-worthy video.
Show off your product in action, spotlight Instagram fans using your brand, or capture compelling lifestyle scenes. Appealing visuals suck viewers in.
3. Add Text Strategically
Text overlays are a great way to highlight key messages and add visual interest.
Use stylish animations and fonts so text pops – but don‘t overdo it. Only include brief text to emphasize one or two important ideas.
4. Enhance with Music
Music and sound effects shape the mood of your video. Look for subtle background tracks that complement your visuals.
Again, avoid overpowering your video. Use short music clips of 5-10 seconds as transitions between scenes.
5. Get Creative With Effects
Many video makers let you add nifty effects and graphic overlays, from animated emoji and stickers to trendy filters.
Spice up ordinary videos with these kinds of embellishments. But stick to 1-2 cohesive effects for the most polished look.
6. Tell a Story
Even more than posts, videos excel at storytelling. Use visuals, text, music and narration to tell a compelling story about your brand.
For example, showcase how your product improves people‘s lives or spotlight your company‘s inspiring origin story.
7. Foster Engagement
Videos give you the chance to interact directly with your audience. Ask viewers questions in captions, or have them reply with emojis to spark engagement.
User-generated content also performs wonderfully. Repost customers authentically using and enjoying your products in their own videos.
By combining a stellar video maker tool with these best practices, you have all the ingredients to create videos that grab attention and deliver awesome results on Instagram.
Let‘s Get Started Creating Your First Video
The right video content can help you gain followers, engagement and sales on Instagram.
But I know learning video creation can feel overwhelming as a beginner. The good news is tools like Adobe Spark, Biteable and Renderforest make the process incredibly fast, easy and fun.
To recap, here are my top 5 picks for best Instagram video makers in 2024:
- Adobe Spark
- Biteable
- Animoto
- InVideo
- Renderforest
Find the platform that best matches your needs. Then start exploring templates, adding your own visuals and bringing your videos to life!
The video maker will guide you each step of the way – no technical skills required. Before you know it, you‘ll have a library of amazing Instagram videos ready to captivate your audience.
So don‘t be afraid to unleash your inner video creator. Just dive in with one of these user-friendly apps – you‘ve totally got this!
Let me know if you have any other questions. I‘m always happy to help fellow social media managers level up their Instagram video game.
Here‘s to creating your best videos yet this year!
