The 9 Best Twitter Follower Trackers for 2023: Full Feature Analysis and Recommendations

Social media analytics are essential in 2023, especially on highly competitive platforms like Twitter with its whopping 237 million daily active users. But with hundreds of trackers on the market, how do you know which one is right for your brand?

In this comprehensive guide, we‘ll explore the 9 best Twitter follower trackers based on real-world testing and experience. You‘ll get insights into key features, use cases, pros and cons, and pricing to identify the ideal tracker for your needs. Whether you‘re a social media manager, small business owner, or avid tweeter, our recommendations will help you take your Twitter game to the next level!

Why Do You Need a Follower Tracker for Twitter?

Before jumping into the top 9 trackers, let‘s discuss why it‘s critical to utilize Twitter analytics in the first place:

• Track follower growth: Monitor daily, weekly, and monthly follows and unfollows to value your Twitter investment. Twitter has averaged 13% growth annually in active users over the past 5 years [1].
• Benchmark performance: Track engagements, clicks, and retweets against your past content and competitors. The top tweets drive 24% higher clicks on average [2].
• Identify influencers: Discover and connect with authors, journalists, and industry leaders that can amplify your message. Influencer marketing delivers 11X higher ROI on average versus traditional tactics [3].
• Cultivate your audience: Analyze locations, interests, behaviors, and demographics of your followers. 48% of users say Twitter helps them discover new products and brands [4].
• Optimize timing: Determine when your followers are most active so you can schedule high-impact tweets. Only 16% of brands are posting at the optimal times on Twitter [5].
• Manage multiple accounts: Track and share insights across clients and brand accounts from one intuitive dashboard. 45% of marketers manage 2-4 brand/client accounts on social media [6].

The right follower tracker delivers this critical data to inform your Twitter strategy and direct engagement. Now let‘s explore the top 9 options for 2023.

The 9 Best Twitter Follower Trackers for 2023

1. Circleboom – Best Overall Tracker

Circleboom earns our vote as the best overall Twitter analytics platform based on its depth of functionality and strong customer satisfaction.

Key features:

• Follower demographics – location, bio, interests, recent tweets
• Fake follower detection with follower quality filters
• New, lost, ghost, and inactive followers tracking
• Daily, weekly, and monthly follower growth charts
• Tweet engagement metrics – clicks, retweets, favorites
• Curated lists of competitors, partners, influencers
• Team collaboration and clients support

Circleboom empowers you to segment and engage your audience while identifying influencers and growth opportunities. Users highlight the intuitive dashboard, flexibility for multiple accounts, and excellent customer support.

The free Starter plan handles one Twitter profile with basic analytics. The Pro plan starts at $15/month for enhanced features and competitor benchmarking. For social media managers and avid Twitter users, Circleboom is a robust and user-friendly option.

Ideal for: brands, businesses, social media managers, influencers

Visit Circleboom

2. Followerwonk – Top for Twitter Research

Followerwonk, created by respected SEO platform Moz, excels at in-depth Twitter analytics and research.

Key features:

• Follower bios, locations, interests, social authority
• Keyword research for tweets and hashtags
• Competitor follower analysis
• Tweet scheduling and reporting
• Engaged follower identification
• Team collaboration across unlimited accounts

Followerwonk goes beyond follower numbers to help understand your audience and niche. Users highlight the intuitive Moz interface and wealth of tweet/follower data.

The free plan supports one Twitter account. Premium plans start at $29/month for competitor research, unlimited accounts, and more analytics power. For data-savvy Twitter users, Followerwonk is a top choice.

Ideal for: analysts, marketers, agencies, brands

Visit Followerwonk

3. Crowdfire – Best Twitter Management

Crowdfire beats competitors in balancing strong analytics with productivity tools to enhance Twitter management.

Key features:

• Unfollower tracking and follower growth monitoring
• Post scheduling and publishing across accounts
• Tweet performance analytics
• RSS feed content curation
• Influencer identification
• Twitter team and list management
• Hashtag and keyword tracking

For social media managers, Crowdfire simplifies monitoring and engaging Twitter audiences across clients in one platform. Users highlight the intuitive UX and scheduling flexibility.

The free plan handles one profile and 30 scheduled tweets. Paid plans start at $12/month for unlimited scheduling, posting, and team features. For integrated Twitter analytics and management, Crowdfire is a leading solution.

Ideal for: social media managers, agencies, brands

Visit Crowdfire

4. Mentionmapp – Most Comprehensive Analytics

Mentionmapp is unmatched in the breadth and detail of Twitter analytics available.

Key features:

• Tweet performance tracking – reach, engagement, CTR
• Hourly and daily growth and engagement
• Optimal posting times identification
• Custom reporting and dashboards
• Influencer and advocate identification
• Fake follower audits
• Competitor benchmarking

Mentionmapp enables deep statistical analysis into the impact and optimization of your Twitter activities. Users praise the custom reports and competitive comparisons.

Pricing starts at $99/month for up to 25 connected accounts, aiming at major brand needs. For next-level Twitter metrics, Mentionmapp leads the industry.

Ideal for: large brands, analysts, agencies

Visit Mentionmapp

5. Twitter Counter – Best Free Tracker

For budget-conscious users, Twitter Counter provides free follower analytics and tracking.

Key features:

• Follower numbers and growth projections
• Locations, interests, and active hours
• Recent unfollowers identification
• Account comparisons
• Downloadable PDF reports

Twitter Counter satisfies basic analytics needs like follower monitoring without the paid subscription. Users highlight the ease of setup and use.

For up to 2 Twitter accounts, it‘s a free and straightforward tracking option. However, long-term and advanced users may desire more robust analytics capabilities.

Ideal for: individuals, entry-level brands

Visit Twitter Counter

6. Follower Audit – Best Twitter Audit Tool

If you want to clean up your Twitter follower list, Follower Audit is the leading audit and analysis tool available.

Key features:

• Fake and bot follower identification
• Follower list quality monitoring
• Audit score benchmarking
• Estimated real human followers metric
• Most loyal follower tracking
• New follower tracking
• Bulk audit reporting

Regular audits with Follower Audit keep your community authentic and engaged. Users praise the intuitive interface and visualizations.

Pricing starts at $15/month for up to 10 Twitter profiles. For large teams and priority support, enterprise plans are $99/month. For in-depth auditing, Follower Audit delivers.

Ideal for: brands, businesses, marketers, influencers

Visit Follower Audit

7. Tweepi – Best Twitter Unfollower Tool

If you notice drops in followers, Tweepi helps pinpoint exactly who left and why.

Key features:

• Recently lost followers identification
• Unfollower alerts and notifications
• Analyze follower quality over time
• Block frequent unfollowers
• Track engagement of remaining followers
• Support for multiple Twitter accounts

Tweepi quickly diagnoses follower drops so you can adjust your strategy accordingly. Users praise the clean interface and unfollowers insight.

Plans start free for one account. Tweepi Pro is $5/month for enhanced tracking and alerts. For understanding unfollowers, Tweepi is a specialized top tool.

Ideal for: brands, businesses, marketers, influencers

Visit Tweepi

8. Twitter Analytics – Built-In Twitter Tool

Every Twitter account includes access to Twitter Analytics for free follower data.

Key features:

• Follower growth tracking
• Top tweet engagement
• Impressions and profile visits
• Follower active hours
• Audience interests and location

For basic metrics without a subscription, Twitter Analytics works. However, users note limitations like only 28 days of data. Advanced users will desire more flexibility.

Think of built-in Twitter Analytics as a free starting point before upgrading to a premium tracker. The core features provide baseline numbers to evaluate your Twitter investment.

Ideal for: new Twitter users, individuals

Visit Twitter Analytics

9. Social Bearing – Real-Time Twitter Monitoring

For always-on Twitter brand tracking, Social Bearing provides real-time monitoring and alerts.

Key features:

• Real-time feed of brand mentions and keywords
• Hashtag and competitor volume tracking
• Follower, mention and engagement tracking
• Influencer identification
• Customizable real-time reports
• Email/SMS/Slack alerts

The real-time dashboard keeps your finger on the pulse of Twitter conversations. Users highlight the configurability and fast response to mentions.

Plans start at $99/month for up to 10 profiles and 50 daily alerts. The focus is active Twitter brand monitoring by social teams.

Ideal for: large brands, agencies, customer service teams

Visit Social Bearing

Evaluating Your Twitter Tracker Needs

With an overview of the top 9 Twitter follower trackers, how do you select the right solution for your brand and budget? Keep these factors in mind:

• Your goals – Are you prioritizing follower growth, cleaning up your audience, connecting with influencers, monitoring mentions? Match a tracker‘s strengths to your needs.
• Key metrics – Determine the data points and reports that matter most. Follower numbers? Tweet engagement? Unfollowers? Active hours?
• Budget – Paid plans range from $10 to $100+ monthly. Balance cost vs. the value delivered.
• Ease of use – Look for an intuitive interface to navigate flexible analytics. Complexity costs time.
• Reliability – Ensure accurate stats you can trust. Check reviews and sources carefully. Garbage in equals garbage out!

By aligning your goals with the best-fit tracker, you gain the Twitter insights needed to thrive. Let‘s explore some common questions when choosing a follower tracker.

Frequently Asked Questions

What are the main benefits of a Twitter follower tracker?

Key benefits include:

• Pruning fake and bot followers
• Diagnosing follower drops quickly
• Discovering relevant influencers
• Analyzing audience interests and locations
• Tracking daily, weekly, monthly follower growth
• Monitoring tweet engagement rates
• Comparing performance to competitors
• Optimizing posting times based on follower habits

Are Twitter trackers free? What is the cost?

Some trackers like Twitter Counter and built-in Twitter Analytics are free with limitations. Most feature-rich trackers range from $10-$30+ per month based on analysis needs. Enterprise trackers for full teams managing large Twitter presences run $100+ monthly.

Can Twitter trackers get your account suspended?

Twitter trackers accessing the official API tend to be secure from suspensions. Avoid "blackhat" follower boosting services making shady automation claims. Focus on legitimate analytics.

How often should you check your Twitter tracker data?

Check your follower tracker at whatever cadence provides actionable insights – likely weekly or monthly. You want to stay on top of growth trends and respond promptly to issues like unfollowers. Just don‘t drive yourself crazy analyzing hourly!

What‘s the easiest tracker for beginners to use?

For beginners, Twitter Counter and Crowdfire are great with their simplicity. Twitter Counter satisfies basic analytics needs for free. Crowdfire adds powerful posting and productivity features beyond just stats. Both have very intuitive interfaces for new users.

Choose the Right Twitter Tracker and Soar

Guessing about your Twitter success is frustrating and ineffective. The right follower tracker provides the analytics fuel for audience growth and engagement.

While we recommend Circleboom as the best all-around tracker, analyze your specific goals to choose the perfect fit:

• Best Overall: Circleboom
• Best Research: Followerwonk
• Best Management: Crowdfire
• Most Comprehensive: Mentionmapp
• Best Free: Twitter Counter
• Best Auditing: Follower Audit
• Best Unfollower Finder: Tweepi
• Built-In: Twitter Analytics
• Best Monitoring: Social Bearing

Empower yourself with the proper Twitter tracker. Stop wondering and start optimizing your tweeting influence!