Crypto.com has experienced massive growth over the last few years. From just 5 million users in 2020, it has rocketed to over 50 million users as of 2023!
This phenomenal rise has cemented Crypto.com as one of the top cryptocurrency apps worldwide. If you‘re curious about this platform that seems to be everywhere lately, let‘s take a closer look at its user statistics and demographics.
Contents
- Crypto.com‘s User Base Growth is Unprecedented
- Diving Into the Demographics: Who‘s Using Crypto.com?
- Crypto.com‘s Website Traffic Reflects Market Conditions
- How Does Crypto.com‘s Scale Compare to Other Leaders?
- Key Reasons Behind Crypto.com‘s Surging Popularity
- Real-World Examples of Crypto.com Usage
- The Verdict Is In
Crypto.com‘s User Base Growth is Unprecedented
In 2021, Crypto.com reached 10 million users – a 100% increase from the 5 million users it had in 2020.
Then in 2022, the user base grew 5x to hit an astonishing 50 million users! [1]
To give you perspective on how incredible this growth is, here are some stats:
-
It took Coinbase 8 years to reach 56 million users. Crypto.com achieved 50 million in just 7 years. [2]
-
Crypto.com gained more users in 1 year (2021-2022) than Bitcoin‘s entire user base of 46 million people worldwide! [3]
-
Among crypto exchanges, only Coinbase and Binance have more users. But the gap is closing rapidly.
This accelerating pace shows that Crypto.com is one of the fastest growing consumer apps in the world, not just in crypto.
Diving Into the Demographics: Who‘s Using Crypto.com?
Crypto.com boasts a registered user base from over 180 countries globally. [4] But where are most of its users located?
- United States – 20.09% of user base
- United Kingdom – 6.15%
- Italy – 6.10%
- Canada – 5.48%
- Spain – 3.45%
- Rest of World – 59.53%
In terms of age groups, here‘s the distribution: [5]
- 18 to 24 years old – 21.81%
- 25 to 34 years old – 34.85% (Largest segment)
- 35 to 44 years old – 20.61%
- 45 to 54 years old – 12.19%
- 55 to 64 years old – 6.61%
- 65+ years old – 3.94%
Over 56% of Crypto.com app users are between 18-34 years old. This shows that it‘s hugely popular among millennials and Gen Z.
Crypto.com‘s Website Traffic Reflects Market Conditions
Crypto.com‘s website https://crypto.com gets an average of 5.6 million visits per month as of June 2022. [6]
Its global ranking is around #11,000 and #165 in the Finance category. The numbers fluctuate based on market conditions:
- April 2022 – 12.3 million visits
- May 2022 – 9.1 million visits
- June 2022 – 5.6 million visits
This aligns with the recent crypto market slump in 2022. As prices stabilize and sentiment improves, expect traffic to rebound.
How Does Crypto.com‘s Scale Compare to Other Leaders?
Crypto.com is now among the top 3 crypto apps worldwide based on registered users:
- Coinbase – 56 million users
- Crypto.com – 50 million users
- Binance – 28 million users
- Robinhood – 9.5 million users
- WazirX – 7.3 million users
It has grown swiftly to join the ranks of Coinbase and Binance. Industry experts believe it could overtake Binance soon at its current pace. [7]
Crypto.com also offers a more comprehensive suite of products versus Robinhood or WazirX. This ecosystem effect helps drive adoption.
Key Reasons Behind Crypto.com‘s Surging Popularity
There are several reasons why users are flocking to Crypto.com despite intense competition:
1. Uncompromising Security
Crypto.com employs institutional-grade security features like cold storage, cybersecurity audits, and insurance to protect client assets. This is critical for building trust.
2. Low Trading Fees
A competitive maker/taker fee of 0.4% makes trading affordable compared to alternatives like Coinbase which charges up to 0.5%.
3. Unique Product Mix
Crypto.com offers a unique combo of cryptocurrencies, NFT marketplace, Visa debit cards, lending, and other services that keep users engaged.
4. Strong Marketing & Branding
Major partnerships with UFC, Formula 1, and celebrities like Matt Damon and LeBron James have significantly boosted its brand.
5. Generous Rewards Programs
Lucrative referral bonuses incentivize Crypto.com‘s users to invite friends. This helps sustain growth via word-of-mouth.
6. Regulatory Compliance
Maintaining licenses across all jurisdictions provides assurances of legal compliance and long-term viability.
7. Superior User Experience
Crypto.com‘s easy onboarding, intuitive interface and responsive customer support creates a smooth user experience.
As Crypto.com expands its crypto utility via DeFi protocols and DApps, its attractiveness to users will likely keep soaring.
Real-World Examples of Crypto.com Usage
To give you an idea of how people are using Crypto.com in daily life:
-
Jennie (29) from Los Angeles bought $250 worth of Bitcoin on Crypto.com as her first crypto investment.
-
Ankur (42) from Singapore uses his Crypto.com Visa card to make payments and earns up to 5% cashback in crypto.
-
Natalia (38) from Ukraine uses Crypto Earn on Crypto.com to earn interest by lending her stablecoins.
-
Akhil (21) from Canada tracks his cryptocurrency portfolio on Crypto.com and finds the mobile app very user-friendly.
-
Eduardo (56) from Brazil uses Crypto.com‘s Exchange to trade cryptocurrencies with low fees.
The Verdict Is In
In 7 short years, Crypto.com has experienced exponential growth of users from 5 million to over 50 million!
It has emerged as a top global crypto app through a laser focus on security, usability and innovation. The platform enables anyone to easily access cryptocurrencies and related services.
Looking ahead, as Crypto.com expands in Latin America, Africa, Asia and other markets, its total registered user count could potentially hit 100 million by 2024.
For both crypto enthusiasts and everyday users, Crypto.com provides a trusted gateway to the blockchain ecosystem. No wonder it‘s becoming the app of choice for millions worldwide!
