Why You Need a Customized Thank You Page

As an experienced webmaster, I can‘t emphasize enough the value of creating custom thank you pages.

Generic "thanks for your purchase" pages simply don‘t make much impact.

With a tailored thank you page, you can boost conversions at critical touchpoints:

  • After purchases or signups – Upsell products, provide order details
  • After contact form submission – Convert to leads and subscribers
  • After downloads – Encourage subsequent purchases
  • After commenting – Build engagement and loyalty

Essentially, thank you pages allow you to guide users, promote your brand, and generate more revenue.

They are crucial for building relationships and driving repeat business.

The Power of Personalization

Personalizing the experience is key.

According to Segment, personalized product recommendations result in 18% higher conversion rates.

With thank you pages, you can customize:

  • The message for each user using merge tags
  • Product recommendations based on purchase history
  • Offers and discounts based on loyalty programs
  • Content recommendations based on interests

This makes users feel valued. Data shows it directly impacts conversions too.

More Than Just Saying Thanks

Thank you pages give you the flexibility to:

  • Cross-sell and upsell products
  • Highlight guarantees and testimonials to build trust
  • Offer exclusive discounts and coupons
  • Promote content like blog posts and guides
  • Collect leads and subscribers using forms
  • Drive social shares with share buttons
  • Provide order, shipping, and tracking details
  • Recommend complementary purchases

When used strategically, they are invaluable for generating repeat sales and long term revenue.

Optimal Placement for Maximum Impact

Well-placed thank you pages act as conversion booster rockets.

The most high-impact placements are:

  • After purchases: Encourage future sales
  • After lead gen forms: Nurture new contacts
  • After content downloads: Promote premium offerings
  • After newsletter signup: Build loyalty
  • After account creation: Drive initial purchases
  • After submitting comments: Engage enthusiasts

Thank you pages placed at these crucial conversion points maximize impact.

As you can see, custom thank you pages are indispensable for boosting ROI across the entire customer lifecycle. Let‘s look at how to create them.

Over years of managing websites, I‘ve found two approaches that work extremely well for creating tailored thank you pages.

1. Using Landing Page Builders

Dedicated landing page builders like SeedProd are purpose-built for converting thank you pages.

I recommend them because:

  • You can quickly customize pre-made templates
  • They provide beautiful, high-converting designs
  • You get access to tons of built-in integrations. For example:
    • Mailchimp, Constant Contact for email marketing
    • Stripe, PayPal for payments
    • Social sharing widgets
    • WooCommerce and membership plugins
  • Drag and drop editors make it easy for anyone to build pages
  • Most include detailed analytics to optimize performance

Follow these steps to create a thank you page with SeedProd:

  1. Install and activate the SeedProd plugin
  2. Create a new page and select a pre-made "Thank You Page" template
  3. Customize the content – add text, images, buttons, etc.
  4. Connect your email service, payment system, ecommerce plugins
  5. Publish the page and enable triggers to display after purchases, form submissions, etc.
  6. Use the built-in analytics to optimize conversions over time

Landing page builders provide the fastest way to create beautiful, high-converting thank you pages.

2. Building from Scratch

You can also easily build custom thank you pages directly within WordPress.

As a webmaster, I prefer this when I need deep integration with other plugins.

Here is how to create one from scratch:

  1. Create a new page and give it an appropriate name like "Thank You"
  2. Select a suitable template like "Full Width" for design flexibility
  3. Add elements using the WordPress editor – text, images, videos, etc.
  4. Insert relevant plugins needed – contact forms, social share buttons, etc.
  5. Use custom CSS to fine-tune the design, colors, spacing, etc.
  6. Add internal links to guide visitors to related content
  7. Publish the completed page and optimize as needed over time

The core WordPress editor provides everything you need to craft custom thank you pages. Activate plugins like WPForms to add advanced features.

Which Approach Should You Use?

So should you build from scratch or use a dedicated plugin?

Here are the key factors to consider:

  • Use drag and drop builder plugins like SeedProd if you want speed and beautiful templates
  • Build from scratch if you need deep integration with other plugins
  • Pick builders like SeedProd for easier inclusion of ecommerce elements
  • Use core WordPress if you have very specialized needs

For most users,SeedsProd is the fastest way to create high-quality thank you pages. But evaluate your specific needs.

Now let‘s explore exactly when to display these custom pages.

Placing your custom thank you pages at the right spots is crucial for boosting conversions.

Here are the most effective placements:

After Purchases and Checkouts

Thank you pages after purchase completion are vital for ecommerce stores.

You can:

  • Provide order confirmation details
  • Offer support and contact information
  • Upsell complementary or popular products
  • Offer exclusive discounts to incentivize repeat purchases
  • Suggest alternative payment or delivery options
  • Allow easy social sharing and reviews

According to BigCommerce, upselling after purchase can generate over 20% more revenue.

Thank you pages are the perfect opportunity to do this.

After Lead Gen Form Submission

Visitors who submit contact forms and lead gen forms are primed for conversion.

Effective thank you pages here can:

  • Thank users for getting in touch
  • Provide expected next steps and timelines
  • Offer an exclusive discount or deal for being a new lead
  • Promote your newsletter, encouraging signups
  • Ask for a share on social media or feedback
  • Link to related resources – demos, product comparisons, etc.

This nurtures new leads and converts them into buyers.

After Content Downloads

People who download content like guides and ebooks have strong intent.

Thank them, then:

  • Promote your premium product or paid service as the next step
  • Offer exclusive access to more downloads upon signup
  • Provide coupon codes for first-time purchases
  • Ask for email signup or social follow
  • Link to related free resources – blogs, videos, webinars

This pushes cold visitors down the conversion funnel.

After Commenting or Community Participation

Active community members are your best advocates.

Thank them for engaging, then:

  • Promote discussion forum or Facebook group for more peer learning
  • Provide exclusive access to resources for active members
  • Feature select comments on social media
  • Promote related articles and discussions
  • Ask them to subscribe for future updates

This further amplifies your most enthusiastic supporters.

After Newsletter Signup

New newsletter subscribers are hot leads.

Thank them, then:

  • Provide exclusive discount for first purchase
  • Feature selected articles from the newsletter
  • Promote products aligned to their interests
  • Offer a free tool, template, or resource
  • Encourage social follows and sharing

People who subscribe to your newsletter often convert to customers. Thank you pages help move them along.

After Account Creation

New user onboarding is crucial for activation.

Thank new users, then:

  • Offer coupons for initial purchases
  • Show a quick product tour or demo video
  • Provide easy access to account settings, billing, etc.
  • Link to your support center or community forum
  • Suggest relevant resources – guides, tutorials, webinars

This encourages first-time engagement and purchases.

After Downloading an Asset

Visitors who download assets like ebooks have strong intent.

Thank them, then:

  • Promote your premium product aligned to the content
  • Offer exclusive access to more resources
  • Provide special discount coupon codes
  • Request email signup and social follows
  • Link to related free content – blogs, videos, etc.

This helps transition cold traffic into warm leads.

Crafting the page is only half the work. Optimizing it for conversions is just as crucial.

Here are my top tips from managing high-traffic WordPress sites:

Use Personalization to Make It Feel Special

Dynamic personalization is powerful. Include:

  • The user‘s name using merge tags
  • Details of the product purchased
    -Company name for B2B messages

Omnisend reports emails with personalization have 29% higher open rates.

The same applies for thank you pages. Make it unique.

Promote Selectively With Care

Avoid bombarding users with endless promotions and offers.

Instead, selectively highlight:

  • 1 or 2 highly relevant upsell products
  • A special discount coupon or deal
  • Only your very best content like popular guides

Keep it minimal. A few thoughtful recommendations have higher impact.

Ensure High Page Speed for Seamless Experience

According to Google, 53% of users will leave a mobile site if it takes over 3 seconds to load.

Optimizing speed is crucial. Test using online tools like PageSpeed Insights.

  • Compress images
  • Minify CSS and JS
  • Use caching plugins
  • Enable browser caching
  • Optimize web host configuration

Fast load times lead to higher engagement and conversions.

Make It Mobile and Device Friendly

Over 60% of traffic globally comes from mobile devices. Thank you pages must be mobile-optimized.

  • Use a responsive layout
  • Size tap targets appropriately
  • Avoid heavy graphics and animations
  • Test on all device sizes
  • Simplify navigation

With a mobile-first approach, customers stay engaged anywhere.

Use A/B Testing to Continuously Optimize

Run A/B tests to identify improvements. Test:

  • Different layouts
  • Unique selling propositions
  • Varying promo offers
  • Trying more/less text
  • Personalization

Let data guide design and content choices for your thank you page.

Follow Up with Automated Workflows

The impact of your thank you page can be extended further.

Set up post-page automation workflows. Send:

  • A customized email reminder of promo codes
  • An email course aligned to the content consumed
  • Retargeting ads on Facebook/Instagram
  • Automated chat messages

Workflows keep users engaged after visiting your thank you page.

Here are a few closing tips from my years of managing high-converting websites:

  • Keep it succinct – Don‘t make it overly long. Stay focused.
  • Avoid distractions – Ensure design choices don‘t divert attention.
  • Sell benefits, not features – Focus on user benefits when promoting.
  • Highlight security – Build trust by reassuring users their data is secure.
  • Make it scannable – Use sections, bullet points, and formatting.
  • Choose colors wisely – Avoid jarring colors. Use your brand palette.
  • Watch the tone – Be warm but avoid sounding promotional.
  • Personalize smartly – Customize selectively based on user data and context.
  • Test continuously – Run A/B tests periodically to optimize performance.

With the right strategy, customized thank you pages can become potent conversion-boosting tools for your business. Apply these tips to maximize their impact.

I hope this detailed guide gives you an expert webmaster‘s perspective on creating high converting thank you pages in WordPress. Let me know if you have any other questions!

Written by Jason Striegel

C/C++, Java, Python, Linux developer for 18 years, A-Tech enthusiast love to share some useful tech hacks.