Want to know who your biggest fans are?
Seeing exactly who follows and engages with your WordPress site is incredibly valuable. With this data, you can understand your audience on a deeper level and create content tailored specifically for them.
As a webmaster with over 15 years of experience, I‘ve seen firsthand how powerful site analytics can be for growing your online business.
In this comprehensive guide, I‘ll show you 4 quick and easy ways to see who is following your WordPress site. I‘ll also provide actionable tips to help you leverage these insights to boost engagement and conversions.
Contents
Why Follower Data is Valuable
Here are some of the key benefits of understanding who your followers are:
Create Targeted Content
Once you know who your followers are, you can create content specifically tailored to their interests and needs. This leads to higher engagement and sharing.
For example, if you see a large portion of your audience is based in Australia and interested in travel, you can write more posts about travel in Australia.
Improve User Experience
Analytics reveals how people interact with your site. You can use this info to improve site speed, navigation, etc. to boost conversions.
A study found that a 1-second delay in page load time can result in 7% loss in conversions [1]. Site speed optimization is key.
Identify New Opportunities
The data may uncover untapped topics and audiences to expand your reach.
For example, if you notice high interest from a new demographic, you can create content aimed at them.
Build Trust
Showcasing your follower data and community builds authority and trust with potential new visitors.
According to a BrightLocal study, 91% of consumers read online reviews before making a purchase [2]. Social proof is very influential.
Knowing exactly who engages with your brand is incredibly powerful market research for creating high-converting content.
Now let‘s look at 4 easy ways to see who is following your WordPress site.
1. Check Google Analytics Site Traffic
Google Analytics gives you a wealth of data on who visits your site.
With MonsterInsights, you can easily connect Google Analytics to see in-depth analytics directly in your WordPress dashboard.
Once connected, navigate to Insights > Demographics to see detailed site visitor data broken down in easy-to-understand graphs and charts.
You‘ll see website traffic demographics like:
- Age
- Gender
- Location
- Language
- Interests
- Devices used
This helps you create detailed user personas and tailor your content accordingly.
For example, if you notice 60% of your traffic comes from 25-34 year olds interested in business software, you can write more content for that audience segment.
2. Analyze Email Subscriber Data
Email marketing is one of the best ways to build a following, drive traffic, and boost sales.
According to Statista, "the average open rate for marketing emails as of 4th Quarter 2020 was 21.33 percent" [3]. Email generates high engagement.
A tool like ConvertKit makes it easy to view in-depth subscriber data like:
- Open and click rates
- Location
- Referral sources
- Engagement over time
This reveals who your most engaged email subscribers are and how to provide them more value.
For example, if a segment consistently clicks on email content about social media growth, you can send them more content focused on that topic.
This kind of segmentation and personalization results in higher open and click-through rates.
3. Check Social Media Insights
Most social platforms give you access to in-depth follower demographics and engagement analytics.
For example, Facebook Page Insights shows you follower age, gender, location, language, devices used, and interests.
You can view the same types of data for Twitter, Instagram, YouTube, LinkedIn, and more.
These social media insights are invaluable for creating targeted content and social ads for each platform.
You can tailor your messaging and creative to resonate with each audience segment.
According to Sprout Social, "Messages relevant to the audience’s interests saw a 70% higher click-through rate" [4].
Social Media Follower Demographic Data Points
Here are some of the key social media follower data points available:
- Age range
- Gender
- Location
- Language
- Interests and hobbies
- Devices used
- Engagement metrics
- Peak posting times
Leveraging these insights can significantly boost your social reach and engagement.
4. Analyze Push Notification Subscribers
Push notifications are an amazing way to re-engage visitors and followers.
Notifications appear on mobile and desktop even when someone is not on your site.
According to Statista, "the average click-through rate of web push notifications as of 2019 was 3.77 percent" [5]. Very high compared to email.
Tools like PushEngage give you data on:
- Total subscribers
- Location
- Devices
- Click-through rates
You can then segment subscribers and target notifications based on their interests and engagement history.
For example, if a group routinely engages with content about business growth, you can send them notifications highlighting new posts in that niche.
Highly-targeted push notifications result in incredible engagement rates, driving more traffic and conversions over time.
Tips to Leverage Follower Insights
Here are some proven tips to help you get the most value from your WordPress site follower data:
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Create detailed user personas – Compile the data into actionable personas to inform your content strategy and messaging.
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Map the user journey – See where followers come from, how they convert, and how to guide them to conversion.
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Identify gaps in engagement – Find untapped audiences and opportunities to expand your reach.
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Personalize experiences – Use segmentation to provide tailored value to each follower.
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Set engagement goals – Establish benchmarks to track growth over time.
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Test and refine – Continually test audience targeting to improve engagement and conversion.
Key Takeaways
- Knowing exactly who engages with your brand is invaluable for creating tailored content that converts.
- Analytics from tools like Google Analytics, email services, social media, and push notifications provide a 360-degree view of your followers.
- Study follower demographics, interests, behavior, devices, and engagement metrics.
- Use these insights to boost your content strategy, email marketing, social posting, push notification targeting, and more.
- Continually refine your audience targeting to maximize engagement, traffic, and sales over time.
Understanding who follows and interacts with your WordPress site helps you grow your business by creating content tailored specifically to your ideal audience.
What tips do you have for making the most of follower analytics and data? I‘d love to hear how you leverage these kinds of insights!
