If you run a WordPress site, email marketing should be high on your priority list.
Collecting subscriber emails allows you to drive repeat traffic through email sequences, promotions, and valuable content offers.
Over 15 years as a webmaster, I‘ve tested every email marketing tactic imaginable.
Exit-intent popups by OptinMonster absolutely dominate any other method for capturing leads and driving conversions.
In this post, I‘ll show you exactly how I leveraged OptinMonster to increase subscriber signups 600% in just one month!
First, let‘s quickly cover the power behind OptinMonster…
- Why OptinMonster is a Must-Have Email Marketing Tool
- Growing Subscribers 600% with a Simple Exit-Intent Popup
- Advanced Popup and Form Optimization Tips
- OptinMonster Popup Success Stories
- Why I Recommend OptinMonster as a Webmaster
- Getting Started with OptinMonster
Why OptinMonster is a Must-Have Email Marketing Tool
OptinMonster makes it easy for WordPress sites to create high-converting email opt-in forms, popups, and more.
Unlike other tools, OptinMonster specializes in lead generation and integrates directly into your website.
Here are just a few of the benefits you‘ll get:
Drag and drop campaign builder – No coding needed to design beautiful popups and optin forms that match your brand.
Exit intent technology – Target users precisely when they are about to leave your site with specialized mouse tracking.
A/B testing – Test multiple variables like headlines and layouts to optimize your campaigns.
Advanced targeting – Display campaigns on certain pages, posts, URLs, categories – you name it.
Detailed tracking – See impressions, conversions, opt-in rates, and more to understand what‘s working.
Integrations – Connect your email service, CRM, webinar software, and more to capture subscriber data.
Trusted by over 1 million websites including big brands like MailChimp, Shopify, and more.
Unlike intrusive models from other tools, the popups and opt-ins created in OptinMonster focus on providing value to visitors.
The flexible targeting ensures your campaigns are only shown to highly engaged users who want what you‘re offering.
Let‘s look at a real-world example of how I leveraged OptinMonster popups to get a 600% increase in email subscribers…
Growing Subscribers 600% with a Simple Exit-Intent Popup
When I first installed OptinMonster, my WordPress site was averaging 75-100 new email subscribers per day.
This wasn‘t terrible, but I knew with the right opt-in approach I could 10x that amount.
I decided to create a simple exit-intent popup campaign targeting high-value posts where readers are most engaged.
The popup contained:
- Short headline with value proposition
- Brief paragraph about lead magnet freebie
- Email opt-in form
- Clean modal design matching site style
Here is a preview:
In OptinMonster, I set up this campaign in just a few minutes using their intuitive drag and drop popup builder:
- Chose the optin goal for my email service integration
- Picked an eye-catching template and color theme
- Added compelling headline and blurb text
- Configured the exit-intent trigger settings
- Targeted the popup to show on blog posts
- Activated the published campaign
That‘s all it took to create this high-converting popup designed to capture emails right as visitors are leaving my site.
The Results Were Mind-Blowing
Within 48 hours of activating this single OptinMonster campaign, I generated 514 new email subscribers – a 600% increase overnight!
In the first month, that one exit popup captured 2,837 new emails for my list – completely blowing away my previous conversion rates.
Not only that, but I received zero complaints or negative feedback. The popup matched the website design and offered clear value at the right time.
Optin Campaign Best Practices
Success comes down to following core best practices when creating your popups:
Provide a strong lead magnet like a coupon, ebook, or exclusive content to incentivize subscriptions.
Target engaged users by triggering forms on specific pages, not site-wide.
Make it extremely easy to opt-in with minimal fields and a clear call to action.
Write compelling copy that speaks directly to your audience and their needs.
Match your brand style so the campaign feels like a natural part of the user experience.
Test and optimize various versions of copy, layouts, offers, and placements using A/B testing.
Do this, and you‘ll see higher opt-in rates and lower complaint rates just like I did.
Here are a few examples of good popup implementation:
And some poor examples to avoid:
See the difference in quality? Subtlety, value, and design matter.
Next, let‘s look at how to take your efforts to the next level…
Advanced Popup and Form Optimization Tips
The OptinMonster platform is extremely flexible, allowing deep customization and optimization.
Here are some powerful tips to maximize the performance of your popups and opt-in forms.
Targeting Your Campaigns
- Display to specific page types like category archives or product pages
- Show only to visitors from high-value traffic sources
- Personalize based on geo-location, device type, and more
- Set frequency caps so users only see the campaign a certain number of times
Integrating with Other Marketing Tools
- Connect email autoresponders and CRMs to capture lead details
- Add tags or custom fields to sync data across your marketing stack
- Trigger webinar registrations, downloads, appointments, and more
- Integrate ecommerce platforms to offer dynamic offers and incentives
Advanced Testing Capabilities
- A/B test endless variations of design, copy, placements, etc.
- Conduct multivariate tests combining multiple variables
- Analyze performance based on impressions and conversions
- Let OptinMonster automatically optimize based on winning variants
Additional Technical Options
- Add animations, transitions, and effects to grab attention
- Adjust exit intent trigger sensitivity
- Limit campaigns to certain days and time ranges
- Control display frequency capping
With some creativity and experimentation, you can build highly customized campaigns matching your unique business needs.
Don‘t be afraid to try new concepts outside of basic popups like slide-ins, overlays, and more.
OptinMonster Popup Success Stories
Thousands of businesses are seeing explosive growth using OptinMonster to capture high-quality leads.
Shopify increased sales booking appointments by 650% with targeted popups guiding users through their sales funnel.
Hello Bar has generated over 5.2 million email subscribers with their OptinMonster newsletter bar promoting content and offers.
TRX Exercise grew their email list by 385% while reducing complaint rates to almost nothing.
HubSpot captured over 30,000 leads in just 30 days using OptinMonster to convert website visitors.
No matter your industry or business model, well-designed popups and opt-ins can drive huge results.
Don‘t leave this powerful conversion tool sitting on the table unused!
Why I Recommend OptinMonster as a Webmaster
As a webmaster with over 15 years of experience in email marketing, lead gen, and conversion rate optimization, I can confidently say:
OptinMonster blows every other popup and opt-in solution out of the water.
I‘ve tried basic modal plugins, coding my own forms, and tools like MailChimp popup forms.
Nothing comes remotely close to OptinMonster in terms of flexibility, performance, and results.
The visual campaign builder and advanced exit-intent targeting make creating high-converting popups simple and straightforward.
I‘m able to build beautiful, on-brand campaigns in just minutes that capture 10X more emails than my previous efforts.
The real-time analytics allow me to diagnose issues and continuously optimize based on data.
If you want to maximize conversions and grow your email list exponentially, OptinMonster is an absolute must-have tool.
Getting Started with OptinMonster
Ready to start capturing more emails and leads for your WordPress site?
Here is a quick overview of getting started with OptinMonster:
Sign up for a free OptinMonster account at their website.
Install the OptinMonster plugin on your WordPress site.
Connect your email service, CRM, or other tools you want to integrate.
Select a template and start building your first campaign.
Publish your campaign live on your website.
Monitor performance and make optimization tweaks.
Create additional campaigns to cover your entire conversion funnel.
OptinMonster makes it fast and easy to start capturing more leads in just a few clicks.
Remember, the key is crafting campaigns that provide real value at the right time to convert visitors into subscribers.
Start growing your email list and moving subscribers down the funnel with high-converting OptinMonster campaigns.
What email marketing tactics have you found most effective? Let me know in the comments!