As an experienced WordPress user with over 15 years in the industry, I know that conversion tracking is crucial for any ecommerce store owner looking to grow their business. With the right tracking in place, you can gain incredibly valuable insights to inform your marketing and increase sales.
In this comprehensive guide, I‘ll walk you step-by-step through setting up conversion tracking for your WooCommerce store using MonsterInsights – the best Google Analytics plugin for WordPress in my opinion. I‘ll also share some pro tips I‘ve learned over the years to help you boost conversions.
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Why Conversion Tracking is Essential for Your Store
Before we dive in, let me convince you of why conversion tracking should be a top priority:
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Understand customer behavior – See exactly how visitors are interacting with your site and where they are dropping off so you can optimize.
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Identify your best-performing products – Find out which products bring in the most revenue so you can better market them.
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Improve conversions – With data on abandonment rates and conversion funnels, you can pinpoint issues and increase conversion rates.
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See conversion sources – Track precisely which channels drive purchases so you can focus your marketing efforts.
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Calculate ROI – With ecommerce tracking, you can easily see return on investment for all your marketing campaigns.
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Complete purchase journey – Follow customers from initial visit to final purchase to understand the full journey.
According to OptinMonster, WooCommerce stores that implement conversion tracking see an average increase in sales of 15-20%. The data you gain is invaluable.
How to Setup WooCommerce Conversion Tracking
Now that you know why conversion tracking is so important, let‘s go through the setup process step-by-step.
Choose the MonsterInsights Plugin
While Google Analytics offers free basic ecommerce tracking, I highly recommend using MonsterInsights to unlock more advanced tracking on WordPress.
This plugin makes it easy to:
- Connect Google Analytics with no coding required
- Enable enhanced ecommerce tracking for WooCommerce
- Access detailed reports right in your WordPress dashboard
- Track conversions across devices with cross-domain tracking
- Integrate with popular WordPress ecommerce plugins
The Pro version has additional perks like the ability to track affiliate links and access Google Analytics dashboard sharing.
Install MonsterInsights
Installing MonsterInsights only takes a couple minutes:
- In your WordPress admin, go to Plugins > Add New.
- Search for MonsterInsights.
- Click Install Now.
- Activate the plugin.
A welcome page will appear—click Launch the Wizard to connect your Google Analytics account. Simply follow the prompts to authorize and sync your account.
If you need more detailed installation instructions, see here.
Enable Enhanced Ecommerce Tracking
With MonsterInsights installed, you now need to enable enhanced ecommerce tracking:
- Go to Insights > Settings in your WP dashboard.
- Switch to the Ecommerce tab.
- Check the box for Use Enhanced Ecommerce.
This will enable detailed ecommerce tracking for metrics like:
- Clicks on product details pages
- Additions to cart
- Purchases
- Refunds
- And more
Make sure this is enabled to see all the great ecommerce reports.
View Your Conversions Reports
Give MonsterInsights some time to compile data, then you‘re ready to start analyzing your conversions!
You can view ecommerce reports directly within WordPress or log into your Google Analytics account. Here are some key reports to check:
MonsterInsights > eCommerce > Overview
This shows key metrics like total transactions, revenue, conversion rate, average order value, and top products.
Google Analytics > Conversions > Ecommerce
Dive into full purchase reports and shopping behavior data like add to cart rates.
Google Analytics > Acquisition > All Traffic
See your top referral sources driving conversions so you can focus marketing efforts.
Google Analytics > Audience > User Explorer
Analyze individual user journeys from acquisition to purchase.
With the wealth of data Google Analytics provides, you can truly optimize your entire customer experience.
Tips to Boost Your Store‘s Conversions
Now that you‘re tracking conversions, let‘s talk about actually increasing them. Here are some pro tips I‘ve learned over the years for getting more sales:
Speed up your site – Improving page speed has a huge impact on conversions. Use caching plugins and image optimization tools.
Offer coupons – Strategically offer coupons or promo codes to incentivize purchases based on your tracking data.
Retarget abandoning visitors – Remarket to users who left items in their carts with ads encouraging them to complete the purchase.
Simplify checkout process – Remove any friction during checkout that may cause drop off according to your analytics.
Add social proof – Display reviews, testimonials or trust badges to increase user trust and purchases.
Send cart abandonment emails – Send customized emails if someone abandons a cart with a special offer to complete the purchase.
Offer chat support – Have live chat or messaging available for any questions users have pre-purchase.
Highlight security badges – Assure users their information is safe by displaying security badges.
Add countdown timers – Create urgency and scarcity with countdowns for deals or low stock warnings.
Track and test different strategies – use A/B testing and goal completions in Google Analytics. The data will show you what converts!
Get Valuable Insights to Grow Your Business
Implementing detailed WooCommerce conversion tracking provides data that gives you immense power to optimize your store and increase sales. I highly recommend MonsterInsights to unlock advanced ecommerce tracking in WordPress.
Follow this guide to get set up, then study your reports to identify weaknesses and opportunities. Turn insights into action to boost conversions! Feel free to reach out if you have any other questions setting up tracking for your store.
