The Power of Optimized Sales Pages

As an experienced webmaster with over 15 years optimizing websites, I can tell you that few things are as important for boosting revenue as creating high-converting sales pages.

But what exactly makes an effective sales page that convinces visitors to become customers? In this comprehensive guide, I’ll share insider strategies to help you maximize conversions from your WordPress sales pages.

Well-designed sales pages are proven to deliver dramatic results.

According to ConversionXL, optimizing landing pages can increase conversion rates by as much as 400%. Other studies have found that improved landing page design can lift conversions by over 20%.

For example, when Underbelly optimized their landing pages, they saw conversions rise by 250%. Another company, Epipheo, increased conversions by 96% simply by improving their headline and layout.

The numbers speak for themselves – optimized sales pages pay off big.

As you craft your sales page, keep the potential for huge conversion gains in mind. With meticulous design and persuasive copy, you can significantly boost sales.

So what actually makes a winning sales page design? While each page should reflect your unique brand and offering, here is an overview of key sections to include:

Attention-Grabbing Headline – 22% Lift

Your headline is the first and perhaps most important element. This short phrase needs to instantly communicate your value prop and get attention.

Some best practices for writing compelling headlines:

  • Focus on your primary benefit – increase sales, save time, relieve pain points, etc
  • Use emotional trigger words – discover, secrets, challenged, introduces
  • Keep it short – under 10 words gets higher click-through
  • Use numerals and specifics – “10 Ways to”

Great headlines can really move the needle. OneIMPULSE grew conversions 22% simply by improving their headline. Spend time perfecting yours.

Subheadline with Supporting Details – 11% Higher CTR

Expand on your headline by explaining the “how” behind your promise. Add credibility by elaborating on your features and capabilities.

For example, a mortgage company could follow their headline with:

“Our fully online application and approval process reduces closure time from 60 days to just 21 days by leveraging state-of-the-art automation.”

Compelling subheads have been shown to increase click-through rates by over 11%.

Hero Shot or Video

After grabbing attention with your copy, use a striking visual like a product photo or video to further engage visitors on an emotional level. This builds desire for your offering.

Here are some best practices for hero images and videos:

  • High-quality, eye-catching visuals
  • Show your product or service in action
  • Capture the primary benefit visually
  • Align imagery with your headline
  • Use directional cues like arrows to guide the eye

Primary Benefits List

Now break down how you deliver value into 3-5 bullet points. Be specific and use numbers to quantify improvements – money saved, faster results, more sales, etc.

For example, a CRM tool could highlight benefits like:

  • 237% increase in customer lifetime value
  • 2x more leads generated per month
  • 78% faster response times

This section makes your capabilities crystal clear to visitors.

Detailed Product/Service Description

Go into greater depth on what exactly you’re offering. Explain key capabilities, features, and anything that makes your solution special.

Focus on educating the reader on how you can solve their pain points. Use persuasive language but avoid sounding salesy.

Social Proof Elements

Prove that others trust you by including testimonials, customer logos, and reviews. Displaying this social validation can boost conversions by up to 34%.

For maximum impact, include:

  • Testimonials highlighting specific benefits seen
  • Quantifiable results and impressions from customers
  • Recognizable customer logos and brands
  • Video reviews for more authenticity

Pricing Box with Clear CTA

Make your offer tangible by providing clear pricing. Eliminate sticker shock by showing monthly installments or affordable tiers.

Then include a highly visible call-to-action button to drive conversions. Contrasting colors help the CTA stand out.


Address common questions and objections. This builds additional trust and moves visitors closer to a purchase.

Now let’s dig into how to actually build a sales page that converts using WordPress.

While you can use the default WordPress editor, I highly recommend leveraging a dedicated landing page builder plugin. The pre-made templates, drag-and-drop editor, and conversion-focused content blocks can save huge amounts of time.

I recommend exploring options like:


  • 850+ templates designed to convert
  • 100+ customizable blocks and sections
  • Real-time visual editor
  • Integrates with email and payment platforms
  • Detailed conversion analytics

Thrive Architect

  • 350+ sales page templates
  • Countdown timers, testimonials, pricing tables
  • A/B testing capabilities
  • Customizable opt-in forms
  • Works flawlessly with WordPress

Both are fantastic for quickly building sales pages that convert.

Let’s take a look at how easy SeedProd makes it to create a sales page:

  1. Install the plugin and enter your license key
  2. Select “Sales Page” as your goal
  3. Browse the professionally-designed templates
  4. Customize your template using drag-and-drop blocks
  5. Add a striking hero image and compelling headline
  6. Insert benefits bullet points, testimonials, and pricing
  7. Publish your new high-converting sales page!

In just minutes, you can have a beautifully-crafted, mobile-optimized sales page that drives results.

WordPress Block Editor Tips

If going the free route, effective blocks for sales pages include:

  • Headline and subheadline
  • Cover block with hero image
  • Media & Text for product descriptions
  • Testimonial blocks to build trust
  • Custom HTML or payments plugin for checkout

The block editor works fine but is more time-consuming than leveraging an optimized page builder plugin. But with a quality WordPress theme, you can still create an effective sales page.

Beyond just building your sales page, let’s look at some advanced tactics to further increase conversions:

Follow Proven Best Practices

Adhere to the strategies outlined in this guide for structuring sales pages that convert. Certain elements like strong headlines and prominent CTAs are proven to work.

Guide Visitors through a Sales Funnel

Map out your ideal customer journey. Use supporting content to lead visitors through an awareness > consideration > decision funnel before your sales page.

A/B Test Different Variables

Try variations of your headline, copy, images, testimonials, and calls-to-action. A/B test different elements to determine what resonates most.

Ensure a Seamless Mobile Experience

About 65% of traffic is now from smartphones. Use short paragraphs, minimal text, and clear CTAs for better readability.

Use High-Quality Graphics

Higher-resolution product photos and videos boost perceived value. Invest in pro graphics.

Limit Distractions

Keep visitors laser-focused on your pitch. Omit sidebars, secondary navigation, and anything else that might distract.

Urgency and Scarcity

Urgency and scarcity build desire. Try tactics like limited-time discounts or low inventory warnings.

Leverage Reviews and Testimonials

Proof from satisfied customers provides tremendous credibility. Spotlight ratings, reviews, and quotes.

Ensure Fast Page Speed

Optimize images and enable caching plugins. Faster loading sales pages deliver higher conversions.

Retarget Abandoning Visitors

Bring back visitors who left without purchasing using Facebook Pixel and remarketing ads.

Personalize When Possible

Visitor segmentation and customization can be very effective. Tailor your pitch when doable.

Take the time to continually test, iterate, and optimize your WordPress sales page. Refine details and leverage supporting tools to maximize your conversion rates.

Sales pages are one of the most valuable assets for boosting online revenue. A compelling sales page guides visitors through an emotional customer journey priming them to make a purchase.

Implement the strategies and best practices outlined in this guide to create high-converting WordPress sales pages. Leverage the templates and drag-and-drop simplicity of top page builder plugins like SeedProd and Thrive Architect.

Keep testing and optimizing your sales page over time. With a well-crafted design tailored to your offer, you can unlock transformative sales growth.

Let me know if you have any other sales page tips that have delivered great results!

Written by Jason Striegel

C/C++, Java, Python, Linux developer for 18 years, A-Tech enthusiast love to share some useful tech hacks.