How to Create a High-Converting Landing Page in WordPress: An Expert‘s Guide

As an experienced webmaster with over 15 years in the industry, I know how crucial landing pages are for driving conversions and sales. In this comprehensive guide, I‘ll share my proven strategies for creating optimized, high-converting landing pages in WordPress.

What Exactly is a Landing Page and Why Does Your Business Need One?

A landing page is a standalone web page that visitors typically arrive on after clicking an ad, email link, or search engine result. The goal is to convert those visitors into leads or customers as quickly as possible.

According to HubSpot research, companies see an average 55% increase in conversions from having dedicated landing pages compared to sending traffic to their homepage.

Benefits of using targeted landing pages include:

• Up to 2-3x increase in conversion rates – By removing distractions and clarifying your offer, landing pages make it much easier for visitors to convert.

• Better campaign targeting – You can create dedicated landing pages tailored to specific offers, ads, and traffic sources for more relevance.

• Improved analytics – With a standalone page, you can better track conversions and return on investment for your campaigns.

• Brand building – Well-designed landing pages portray professionalism and help build trust in your business.

• More lead generation – Landing pages make it very simple to capture visitor information through forms and CTAs.

As you can see, landing pages are vital for boosting conversions and getting the most out of your marketing efforts. Next I‘ll explain how to easily create them on WordPress.

Step-by-Step Instructions for Building Landing Pages in WordPress

The great news is WordPress makes it really easy to make custom landing pages in just a few clicks, no coding required. Here are the top 3 methods I recommend:

1. Using the WordPress Block Editor

The WordPress block editor allows you to build custom page layouts without touching any code. Here‘s how to create a landing page from scratch:

• Make a new page and switch the template to "Full Width" for a clean, distraction-free design.

• Add an eye-catching hero image or video block to capture attention.

• Use a large heading block for a strong headline that sums up your offer.

• Insert text, list, quote, and other blocks to communicate your key marketing messages.

• Add a prominent call-to-action button linking to your offer or checkout page.

• Embed a lead capture form block from a form plugin like Wufoo or Google Forms.

• Publish the page and start driving targeted traffic to it with ads, email marketing, etc.

The WordPress block editor works perfectly fine for simple, straightforward landing pages. But if you want more advanced design and conversion options, a dedicated landing page builder plugin is recommended.

2. Using SeedProd to Create High-Converting Landing Pages

SeedProd is one of the most popular WordPress plugins specifically designed for building high-converting landing pages. Here are some of the advantages:

• 180+ professionally designed templates for all purposes like sales, webinars, lead gen, etc.

• Intuitive drag and drop builder with pre-made sections and content blocks

• Conversion optimization tools like countdown timers and exit intent popups

• Easy integrations with all major email and payment platforms

• In-depth analytics to track conversions and ROI

• A/B testing capabilities to perfect your pages

It only takes a few minutes to create a landing page with SeedProd:

1. Install and activate the SeedProd plugin on your WordPress site.

2. Create a new landing page and select a template that closely matches your goals.

3. Customize the content blocks and sections to fit your brand.

4. Connect your email platform like MailChimp to collect any leads from the page.

5. Set up conversion tracking and enable A/B testing.

6. Drive targeted traffic to the new landing page and monitor performance.

I highly recommend SeedProd to my clients, as it‘s the easiest way to quickly build custom landing pages optimized specifically for generating leads and ecommerce sales.

3. Using Thrive Architect for Flexible Landing Pages

Thrive Architect is another premium WordPress page builder, with great options for marketing and conversion-focused landing pages. Benefits include:

• 300+ pre-made landing page templates created by conversion experts

• Customizable page sections and elements

• Specialized lead gen and sales blocks like quizzes, counters, etc.

• Email and CRM integrations built-in

• Conversion tracking and A/B testing tools

Follow these steps to create a landing page with Thrive Architect:

1. Install the Thrive Architect plugin on your WordPress site.

2. Open a new page and launch the Thrive Architect editor.

3. Browse the template library and choose a pre-made landing page design.

4. Customize the sections and content blocks for your needs.

5. Connect your email marketing platform to collect visitor info from forms.

6. Save and publish your completed landing page.

I suggest Thrive Architect for anyone wanting extensive pre-made templates combined with customization capabilities.

Landing Page Best Practices to Maximize Conversions

Now that you know how to build landing pages in WordPress, let’s go over some essential practices that I’ve found really help boost conversions:

• Keep your messaging focused – Clearly explain your offer or service. Use concise, benefit-driven copy and avoid overly promotional hype.

• Highlight a single, clear call-to-action – Use contrasting colors, buttons, etc. to draw maximum attention to your desired conversion goal.

• Minimize distractions – Avoid excessive navigation links, keep page elements minimal, and use negative space.

• Showcase high-quality images and videos – Relevant visuals capture attention. Optimize them for fast load times on mobile.

• Make scanning easy – Use bullet points, numbered steps, headlines and other formatting to enhance skim-readability.

• Build credibility – Earn trust with testimonials, guarantees, certifications, security badges and other social proof.

• Reduce friction – Streamline forms, limit required fields, and make it as easy as possible for visitors to convert.

Expert Tips for Promoting Your Landing Page

Driving targeted, quality traffic is crucial for landing page success. As a seasoned pro, I recommend these proven promotion strategies:

• Leverage SEO – Optimize your page for relevant buyer keywords so you rank in organic search results. This is the most cost-effective way to get traffic.

• Create targeted ads – Run Google/Facebook ads optimized specifically for driving clicks to your landing page. Monitor closely and improve targeting.

• Email marketing – Send broadcasts or automate emails with compelling copy linking to your landing page. Segment your lists for best results.

• Promote on social media – Share your landing page and its offer creatively on networks like Twitter, LinkedIn, Pinterest, and Facebook.

• Use exit-intent popups – Display targeted popups linking to your landing page when visitors are about to leave your website. This can capture more conversions.

According to Unbounce, exit-intent popups increase conversion rates by **an average of 13%**.

Analyze Performance and Continuously Optimize

It‘s crucial to closely monitor your landing page‘s conversions and continuously optimize its design and promotion. Useful metrics to track include:

• Bounce rate – Percentage of visitors leaving without taking any action. Aim for under 40%.

• Conversion rate – Percentage who complete your desired goal. Look for 2-5% or more.

• Visitors by source – Identify your highest converting traffic sources. doubling down on what works.

• Form submission data – See which landing pages and offers capture the most leads. Expand on those.

• A/B testing – Try different versions of elements like headlines, copy, designs, etc. and go with the highest performing option. Some testing services like Optimizely boast an average 31.5% lift in conversions through A/B testing.

Monitor these metrics frequently and keep optimizing your landing pages for improved results over time.

Conclusion

I hope this guide provided valuable insights into expertly crafting high-converting landing pages on WordPress. The key takeaways are:

• Landing pages are vital for increasing conversions from your marketing and ads.

• Leverage the WordPress block editor, SeedProd or Thrive Architect to easily build custom landing pages.

• Follow landing page best practices for creating high-converting designs.

• Promote your page through multiple channels from SEO to email marketing.

• Continuously analyze performance and A/B test different elements to drive more conversions.

Please let me know if you have any other questions! I‘m always happy to help fellow webmasters and marketers succeed with landing pages.