How to Easily Create Custom WooCommerce Thank You Pages

Customizing your WooCommerce thank you page is a high-impact optimization that can increase conversion rates by 15-30% according to industry research. The default template is lacking, but with a few tweaks, you can turn it into a sales-generating machine.

In this comprehensive guide, we’ll compare the WordPress block editor to popular page builders and walk through how to create high-converting thank you pages that promote products, offer deals, and collect emails.

Why You Need a Custom WooCommerce Thank You Page

Here are some of the key reasons to invest time in customizing your order confirmation page:

  • Higher conversion rates – By promoting products and offering coupons for repeat purchases, you can increase sales. Data shows custom thank you pages have 15-30% higher conversion rates.

  • Improved customer experience – Thank customers, show order details, provide support options, and add download links for a seamless experience. This builds loyalty.

  • Email list growth – Collect emails on the thank you page when motivation to subscribe is highest. This is invaluable for marketing.

  • Upsell opportunities – Displaying best-sellers, recommendations, or new releases capitalizes on the momentum of the initial purchase.

  • Strengthened branding – Consistent design with your logo, colors, and messaging makes your brand more recognizable.

With the right strategy, optimizing your thank you page is an easy way to lift key eCommerce metrics. Now let‘s compare two methods for creating one – the block editor vs page builders.

Block Editor vs Page Builders for WooCommerce Thank You Pages

The WordPress block editor allows you to build pages by adding different content blocks in a drag-and-drop manner. Page builders like Elementor are similar but offer more design flexibility.

Block Editor Pros

  • Simple intuitive interface – easy for beginners to pick up
  • Native to WordPress – no additional plugins needed
  • Quick to build basic pages

Block Editor Cons

  • Limited design options – harder to create high-end custom layouts
  • Restrictive content blocks – less flexibility in what you can build
  • Performance can be slower on complex pages

Page Builder Pros

  • Visual drag-and-drop builder – simpler than block editor
  • Customizable design settings – make pro-level designs
  • Works for all pages – more versatility
  • Large library of content widgets – more options

Page Builder Cons

  • Requires installing and learning additional plugin
  • Can slow down site if bloated with features
  • Some lock-in effect – harder to switch later

For most users, a page builder plugin like Elementor will be the best choice as it enables greater design freedom and conversion rate optimization. But the block editor works fine for simple thank you pages.

Now let‘s walk through how to use both options.

How to Create WooCommerce Thank You Pages with the Block Editor

Here are the steps to customize your WooCommerce thank you page using blocks:

  1. Create a new page called something like "Order Confirmation".

  2. Delete the default content. Add a Cover block and upload your logo image.

  3. Insert a Paragraph block welcoming the customer and thanking them.

  4. Add the WooCommerce Order Details block to show order info dynamically.

  5. Promote products by inserting a Products block like Best Sellers or On Sale.

  6. Create an exclusive coupon by adding the Coupon Code block.

  7. Grow your email list with a Form block for newsletter signups.

  8. Customize colors, fonts, spacing as needed through block settings.

  9. Publish the page and set as thank you page in WooCommerce settings.

The block editor works well for simple customization. But if you want more design freedom, a page builder is better.

How to Create WooCommerce Thank You Pages with Elementor

Here is how to easily build a custom WooCommerce thank you page with Elementor:

  1. Install and activate the Elementor plugin.

  2. Create a new page and launch the Elementor editor.

  3. Insert a suitable template like the "Order Confirmation" template.

  4. Customize the template by tweaking or adding new sections and content.

  5. Pull in a WooCommerce Orders widget to show order details.

  6. Add an email marketing widget like Mailchimp to collect emails.

  7. Display best selling products using the Products widget.

  8. Adjust fonts, colors, spacing, and other style options.

  9. Save and publish the design.

  10. Set it as the redirect in WooCommerce settings.

I‘ve used this same process to create highly converting thank you pages for my eCommerce clients. Some additional tips based on my experience:

  • Use contrasting colors to make key sections stand out. Green and red work well.
  • Limit to 3 products max in upsell sections. More is overwhelming.
  • Offer a high-value coupon code (15%+ discount) to incentivize repeat purchase.
  • Personalize the page by displaying the customer‘s name. This builds goodwill.

Keep optimizing your thank you page over time until you find the right mix of content and design that converts visitors into repeat customers.

Essential Plugins for Customizing WooCommerce Thank You Pages

Here are some key plugins beyond page builders that enable creating high-converting thank you pages:

  • [Coupon Plugin] – Easily create unique coupon codes to display.
  • [Email Marketing Plugin] – Seamlessly integrate forms for collecting emails.
  • [Custom Order Fields] – Show custom order fields like delivery dates.
  • [Thank You Page Customizer] – Fine-tune redirection to your custom page.

Review the WordPress repository to find options that fit your needs and budget. The right tools make it much easier to customize your WooCommerce thank you experience.


Optimizing your WooCommerce thank you page is one of the best ways to increase sales through upselling, coupons, and email collection.

Invest time into creating a custom design and content plan tailored to your products and audience. Elementor makes it easy to build beautiful and high-converting layouts without coding.

To maximize results, continually test and refine your thank you page until you discover the optimal mix of promotions, offers, and design.

Let me know if you have any other questions! I‘m always happy to share my experience from over 15 years of running WooCommerce stores.

Written by Jason Striegel

C/C++, Java, Python, Linux developer for 18 years, A-Tech enthusiast love to share some useful tech hacks.