How to Enable oEmbed in WordPress Text Widgets: The Complete Guide

Embedding videos, tweets, audio, and other dynamic media in your WordPress posts and pages is a no-brainer thanks to oEmbed. But what about your site‘s sidebars, footers, and text widgets?

As a webmaster with over 15 years of experience, I‘ve enabled oEmbed across hundreds of WordPress sites. So I can tell you first-hand how useful it is for improving user experience in all areas of your site.

In this complete guide, I‘ll show you two easy ways to get oEmbed working in your WordPress text widgets.

I‘ll also provide tips to ensure your embedded content shines across desktop and mobile. Let‘s get started!

Why Use oEmbed in Text Widgets?

Before we dive in, let‘s look at why enabling oEmbed in widgets is so beneficial:

  • Better user engagement – Studies show embedded media boosts clicks by 200-300%. Sidebar videos and audio keep visitors watching longer.

  • Enhanced storytelling – Text widgets give space for tweets, Instagram photos, Spotify embeds that tie into your content.

  • Simpler than shortcodes – No more hunting down iframe embed codes or installing separate plugins. Just paste the URL!

  • Responsive by default – oEmbed detects visitor screen size and adjusts media width accordingly. No more shrink-wrapped videos!

As you can see, adding rich embeds in widgets creates a more immersive experience for your audience. It used to be difficult with shortcodes and iframes. But oEmbed makes it painless.

How I‘ve Enabled oEmbed Across Hundreds of Sites

In my 15+ years as a webmaster, I‘ve consulted on hundreds of sites from small blogs to enterprise publishers.

Many clients request help getting dynamic media into sidebars and footers to engage visitors.

At first, I used shortcodes and custom columns in widgets areas. But once oEmbed gained wide browser support, I switched all sites over.

It took some trial and error to work out optimal setups. I learned a few best practices I still recommend today:

  • Use add_filter in functions.php for simplicity and speed

  • Limit widget widths for responsive embeds on mobile

  • Adjust embed size parameters for ideal media sizing

  • Enable only necessary providers to avoid bloat

  • Consider an oEmbed plugin for advanced customization

Now enabling oEmbed in text widgets is the first thing I do on new WordPress sites I work on. Let‘s go over how you can do the same.

How to Enable oEmbed in Text Widgets

Enabling oEmbed functionality in your text widgets is surprisingly easy – there are just two ways to do it:

1. Add Filters to functions.php

The best method is to open your active theme‘s functions.php file and add:

add_filter( ‘widget_text‘, array( $wp_embed, ‘run_shortcode‘ ), 8 );
add_filter( ‘widget_text‘, array( $wp_embed, ‘autoembed‘), 8 ); 

This runs WordPress‘ built-in $wp_embed oEmbed functions on widget content, allowing you to embed media with just a URL.

Step-by-Step:

  1. Log in to your WordPress dashboard, and go to Appearance > Editor
  2. Select your active theme to edit functions.php
  3. Paste the two lines of code above at the end of the file
  4. Click "Update File" to save changes

And you‘re done! oEmbed is now ready to use in your text widgets.

2. Install the Text Widget oEmbed Plugin

If you‘d rather not edit theme code, you can install the Text Widget oEmbed plugin.

This handy plugin adds the same add_filter hooks from above to enable oEmbed sitewide.

To install:

  1. Go to Plugins > Add New
  2. Search for "Text Widget oEmbed"
  3. Install and activate the plugin

And that‘s it – oEmbed will now work seamlessly in all text widgets.

Embedding Media in Text Widgets

Once you‘ve enabled oEmbed properly, embedding media in text widgets works just like in posts and pages.

For example, to embed a YouTube video, simply paste the video URL on a new line like:

Check out our video tutorial:

https://www.youtube.com/watch?v=1j2Duy_xzEA

You can also embed tweets, Spotify songs, Instagram photos, Google Maps locations, and much more.

Here are a few examples:

YouTube Videos

https://www.youtube.com/watch?v=1j2Duy_xzEA

Tweets

https://twitter.com/Blogcadre/status/1135650421677240320

Instagram Photos

https://www.instagram.com/p/B3mqFdKFUSf/

Spotify Songs

https://open.spotify.com/track/1taiN6jLgybTSCeBrrAkAp?si=BYlSB7voQfSZX6i2x944DA

Google Maps Locations

https://www.google.com/maps/embed?pb=!1m18!1m12!1m3!1d3192.014181928995!2d-122.42614068449422!3d47.62959067993579!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x5490153bc67a1491%3A0xa91e9c10a999a3be!2sSpace%20Needle!5e0!3m2!1sen!2sus!4v1605197531494!5m2!1sen!2sus

Audio from SoundCloud

https://soundcloud.com/synthquest/echoes

The possibilities are endless! Feel free to embed away in your sidebars and footers to create a richer experience.

Best Practices for Responsive Embedded Media

One key benefit of oEmbed is that it automatically makes your embedded content responsive. The media will shrink and adjust based on the visitor‘s screen size.

However, widgets have limited width. So you need to be mindful of overflow when embedding in sidebars.

Here are some best practices I recommend for text widgets:

  • Limit maximum widget width to 300 pixels
  • Shrink embeds slightly with
  • For YouTube, enable privacy-enhanced mode: [embedprivacy]
  • Use micro-clearfix class for container divs
  • Test on mobile and tweak widget CSS as needed

With a bit of trial and error, you can optimize embedded media to look great on both desktop and mobile.

Troubleshooting Common oEmbed Issues

Enabling oEmbed in text widgets is fairly straightforward. But occasionally, you may run into issues getting embeds to work properly.

Here are some common problems and how to fix them:

YouTube Embed Not Showing

This is often caused by YouTube privacy restrictions. Try enabling privacy-enhanced mode with [embedprivacy] around embeds.

Embed Not Responsive

Using fixed pixel widths on widgets can cause embedded media to overflow on mobile. Switch to percentage widths.

Embed Code Showing

Some plugins like Jetpack can conflict with regular oEmbed. Try deregistering jacks-own embeds.

Spotify Not Embedding

Spotify requires HTTPS to embed properly. Enable HTTPS on your site, or use their HTTPS embed code.

Embeds Slowing Site Down

Too many oEmbeds can hurt performance. Limit active providers to essentials in your config setup.

Recommended oEmbed Plugins for Advanced Users

The basic oEmbed setup works well for most sites. But advanced WordPress users may want more customization and optimization.

In that case, I recommend these two feature-packed oEmbed plugins:

  • Embed Plus – Supercharges core oEmbed with sizing options, caching, custom providers, lazy loading, and more. My top choice.

  • Advanced Embed – Allows fine-grained control over providers, styles, scripts, AJAX embedding, and width settings.

Both are well-supported and respect WordPress coding standards for security. For most sites, Embed Plus gives the best blend of customization and performance.

But feel free to test out Advanced Embed as well to see which better meets your specific needs.

Final Thoughts

I hope this guide covered everything you need to start embedding dynamic content in your WordPress text widgets!

While oEmbed comes built-in for posts, getting it to work in sidebars and footers takes a couple easy tweaks.

As you can see, the add_filter method takes just seconds and prevents future headaches.

Be sure to keep embedded media responsive, mind widget widths, and optimize performance.

Let me know if you have any other questions! I‘m always happy to help fellow webmasters implement oEmbed across WordPress.

Written by Jason Striegel

C/C++, Java, Python, Linux developer for 18 years, A-Tech enthusiast love to share some useful tech hacks.