If you haven't been browsing under a rock for the last two days, it's likely you've been watching an impressive campaign running across Facebook, Twitter and Youtube featuring the Old Spice Guy delivering, in almost real-time, personalized messages to just about anyone that asks him a question.
In the final video, he signs off with the phrase "Silverfish hand catch." I could be reading too much into this, but I'm wondering if this was intentionally written in not only for its humorous, non-sequitur punch, but as a unique tracking phrase. It's not so easy to misspell, and googling the phrase in quotes (and paging to where repeat posts get cut off) provides a quick-and-dirty mechanism for seeing how many people have blogged about a specific detail of the campaign.
Perhaps we'll see random phrases become a part of every viral video campaign.
Calculator hairball.
My brother-in-law, who is a pharmacist, turned 40 a few weeks ago. My sister had this cake custom made for the occasion. It says:
